YouTubers have to declare ads. Why doesn't anyone else?

  • Am Vor 2 Monate

    Tom ScottTom Scott

    Dauer: 31:48

    Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
    👥👥 CREDITS 👥👥
    Written and performed by TOM SCOTT www.tomscott.com/
    Script assistant ANDREA MARKS
    Animation BILLY CRINION twitter.com/BillyCrinion and WILLIAM MARLER wmad.co.uk
    Dubbing mixer GRAHAM HAERTHER
    "Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
    Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
    Filmed safely: www.tomscott.com/safe/
    © Pad 26 Limited MMXXI
    📄📄 SOURCES 📄📄
    💵 PAYMENT AND CONTROL
    Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
    Ray Davies flying: twitter.com/thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
    BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
    Pitbull and Kodak: twitter.com/pitbull/status/16567622829080576
    Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
    Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
    YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
    ✔️ YOU HAVE TO DECLARE IT
    US Code Title 15: www.law.cornell.edu/uscode/text/15
    Nikkie de Jager, One Dip Makeup Challenge: de-film.com/v-video-CA18hTShwpk.html
    Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
    An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
    The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
    DE-film declaration: support.google.com/youtube/answer/154235
    ❌ NO-ONE ELSE HAS TO DECLARE IT
    McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
    Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
    "Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
    Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
    Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
    Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
    Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
    Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
    🎢 WE'RE GOING TO DISNEY WORLD
    "Moms' conference": www.5minutesformom.com/disneysmmoms/
    SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
    "19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
    "Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
    Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
    "One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
    🇺🇸 THE LAND OF THE FREE 🇺🇸
    FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
    US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
    First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
    Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
    Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
    Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
    CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
    German product placement: www.grin.com/document/417399
    📕 CHAPTERS 📕
    00:00 Intro
    00:58 1. Payment and Control
    05:47 2. You Have To Declare It
    09:17 3. No-One Else Has To Declare It
    18:03 4. We're Going To Disney World
    24:47 5. The Land Of The Free
    31:15 Outro

Tom Scott
Tom Scott

"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

Vor 3 Monate
Ken Chiu
Ken Chiu

@TheWanderingMist wtf

Vor 8 Tage
Paul Jewel
Paul Jewel

Three things I would like to know 1 How big of a iron dust cloud coalescing, would it take to make say a railroad spike ? 2 why do they always show the solar system in the flat instead of a more realistic representation of a helix where the planets are following the sun around the galaxy ? 3 in an ever expanding universe, where space between everything is getting larger, could I be as big as a mountain was a short time ago ?

Vor 11 Tage
TheWanderingMist
TheWanderingMist

In America, movie ratings are not legally enforced. They are enforced solely by the MPAA.

Vor 17 Tage
Ken Chiu
Ken Chiu

@Harv Pot Delete ads now and ban youtube :)

Vor Monat
Harv Pot
Harv Pot

I agree.

Vor Monat
Seal Boy
Seal Boy

Is this an advert? *Ad plays* Yes, Yes it is.

Vor 50 Minuten
secretsquirrel
secretsquirrel

As soon as you said “is this an advert?!” YouTube cut your video and showed me an advert. Hmmmm.

Vor Stunde
hafiz sehbaan abbasi
hafiz sehbaan abbasi

this guy freckin stands anywhere and takes fights

Vor 5 Stunden
Bubbles
Bubbles

Tom: Is this an advert? Ad: *pops up*

Vor 7 Stunden
Kyle Moore
Kyle Moore

I actually have to disagree with you somewhat. I don’t think it’s fair to mark an entire video as an advertisement because you have a clock on your desk in the background and that’s an “endorsement” if you want to put up a little sign that says paid promotion during the part where you’re being paid to promote a product, absolutely I agree. But putting ADVERTISEMENT in the video name is overkill and makes people think the entire video is an ad. I think it should be clear that when you’re actively in a partnership with someone or some company and they’re paying you to say good things, yes, but not reviews where they sent you a free copy or trial or rental or because you bought an alarm clock and therefor you endorse that alarm clock or any of that.

Vor 11 Stunden
JasVFX
JasVFX

you have outdone yourself

Vor 20 Stunden
MrVipitis
MrVipitis

While I grew up to hate ads. I learned to not get "baited" or "fooled" by them. And I feel bad when I learned after the fact, I clicked on an ad.

Vor 20 Stunden
John Routledge
John Routledge

"Is this an advert?" Video stops and youtube adds start playing...

Vor Tag
Ben Müller
Ben Müller

I always tought that "those wireless earbuds" were a bit shady, glad to see someone calling them out

Vor Tag
One Set of Pajamas
One Set of Pajamas

0:30

Vor Tag
Lykortos
Lykortos

What a shock, politicians look after traditional avenues, but bring harder rules for new technology. The rules for influencers should be the same for everyone.

Vor Tag
Caramell Dansen
Caramell Dansen

Why doesn't anyone else? Because the law exists to protect businesses and property, not people. Of course TV gets it easy and we don't.

Vor Tag
Karrtar-KRAFT
Karrtar-KRAFT

Omg I love disguised gambling game

Vor 2 Tage
Jadey
Jadey

9:22 totally not some earbuds that we all keep hearing about thanks dankpods btw

Vor 2 Tage
kael070
kael070

9:40 nice jab at raycon and their rebranded aliexpress products

Vor 2 Tage
Wepped
Wepped

So talk-shows like The View or whatnot should be under the same guidelines as youtubers. But they could get away with anything because they are playing the character of themselves?

Vor 2 Tage
GodZefir
GodZefir

I like going from Gucci Gang to YMCA

Vor 2 Tage
Papa Llama
Papa Llama

You do realize that nobody is going to stop in the middle of a movie and be like "This movie is sponsered by McDonald's"

Vor 2 Tage
JustinRay 2711
JustinRay 2711

but there's already ads between tv series, so there's no harm in adding some between them right?

Vor 2 Tage
Amateur Ethicist
Amateur Ethicist

They have to declare ads because that's a rule YouTube/Google/Alphabet have made.

Vor 2 Tage
Genki G
Genki G

youtuber discovers censorship and plucks a string leading to high places. the world is dumb, hence easily controlled. The best solution would be to educate yourself and others.

Vor 3 Tage
Tsjip Tsjip
Tsjip Tsjip

I do love how YouTube served me an ad right after the words “Is this an advert?” at 12:30

Vor 3 Tage
An Guy With A Toe
An Guy With A Toe

3:30

Vor 3 Tage
Stretchwiz
Stretchwiz

You are here for 11:44

Vor 3 Tage
Blue Berry
Blue Berry

I only watched to see him vape ngl

Vor 4 Tage
John Kennedy Peña
John Kennedy Peña

came here from "tom scott dies" video…

Vor 4 Tage
Penguin
Penguin

Is this an advert Ad plays Yes, is advert

Vor 4 Tage
glitch gamer
glitch gamer

In india we have songs about lamborghinis and jaguars free advertising i guess

Vor 4 Tage
Michael Nicholson
Michael Nicholson

11:45 is what you may have been searching for. IDK

Vor 4 Tage
Fairy.
Fairy.

11:45 “I am here in heaven”

Vor 4 Tage
Bubxo
Bubxo

11:46, thank me later

Vor 4 Tage
CRUNCHY
CRUNCHY

11:46 Tom Nearly dies

Vor 4 Tage
DJ Salad
DJ Salad

i got an ad just at 12:30 lmao

Vor 4 Tage
Funny Bruh lol
Funny Bruh lol

That Ant and Dec set in Disney was such a stupid thing for crowds. I remember when I went some time before the show half the people were taking pictures near the set and the other half were just struggling to get past, because surprise surprise, putting a set slap bang in the middle of one of the most crowded areas of one of the most crowded parks entrances isn't that good of an idea

Vor 4 Tage
Sahil vs the world
Sahil vs the world

Thank you for the effort you make into your videos. Just recently started to watch and I subscribed instantly. Thank you very much.

Vor 5 Tage
lemon dude
lemon dude

meth

Vor 5 Tage
so nice
so nice

i thought it said aids

Vor 5 Tage
spicey FRIED-RICEy
spicey FRIED-RICEy

I love this 11:46

Vor 6 Tage
Luke
Luke

Tom Scott = commie????

Vor 6 Tage
Mici
Mici

Disguised Gambling Game release date when?

Vor 6 Tage
Shawn Moses
Shawn Moses

“Is this an advert?” Gets advert

Vor 7 Tage
Pointer jian Ch.
Pointer jian Ch.

11:45 Tom scott chokes on smoke

Vor 7 Tage
I Be
I Be

‘Everyone draws the line just below what they’re doing.’

Vor 7 Tage
David Reyngoudt
David Reyngoudt

Tom: Time to play, IS THIS AN ADVERT? Me: Gets a YouTube ad instantly... Me: yes, yes it is

Vor 7 Tage
John Hammink
John Hammink

Whenever laws are "enforced" asymmetrically like this, one can generally assume that it's about consolidating and preserving consolidated power.

Vor 8 Tage
Jeff Bruce
Jeff Bruce

I really loved that Raycon burn! 😂😂😂

Vor 8 Tage
It Beat
It Beat

Who waited until end of credit to see if there was any sneaky remark of sponsorship

Vor 8 Tage
James Lin
James Lin

All I have to say is that the 30 minute animated toy advertisements from the 1980s were the best.

Vor 9 Tage
Maximo Ortiz
Maximo Ortiz

I seem to recall that in chile movies are required to start with an "Sponsored by" kind of thing, although i wouldn't be surprised if i were wrong.

Vor 9 Tage
KalahariSwirl
KalahariSwirl

Now time to play, Is this an Advert! youtube plays ad about Google Ads Me: Uhhhh

Vor 9 Tage
Rabbi Herschel Lieberman-Bergblattstein
Rabbi Herschel Lieberman-Bergblattstein

More recently, there's been a disturbing trend of medical companies spreading the big bucks around to get "influencers" to talk about getting vaccinated. I'm not an anti-vaxxer, but that's still creepy as all hell.

Vor 9 Tage
Adam Greene
Adam Greene

I want an "Asbestos Land" hat now.

Vor 9 Tage
Sloane Mac Tíre
Sloane Mac Tíre

Came to the comments to see reactions to 11:45 and Tom's ridiculous reaction to vaping. I was not disappointed in the least!

Vor 9 Tage
Carlos De La Trinidad Oceguera
Carlos De La Trinidad Oceguera

A guy named CAS brought me here.

Vor 10 Tage
Matt Faraday
Matt Faraday

Remember when Aston Martin wanted MGM to pay them for using one of their cars? So Bond got a BMW instead.

Vor 10 Tage
C I
C I

Great video. Thanks for making this. Very informative.

Vor 10 Tage
JDH
JDH

The line that really sums it up around 1630, if it didn't work, they wouldn't be paying millions for the product placement. And everyone knows this, there's just a lot of other money getting thrown around to make sure there's no laws against it.

Vor 10 Tage
Yakuza Gaming
Yakuza Gaming

Because I said so!

Vor 10 Tage
IggyDev
IggyDev

"Threatening senior politicians" 26:10 Oh oops sorry, guess I will just threaten junior politicians then

Vor 10 Tage
El Majore
El Majore

29:10 Tom Scott: "Anyone who has extreme views either way will be certain that the other side is wrong"

Vor 11 Tage
Jack MB
Jack MB

12:31 with that mid roll very clever

Vor 11 Tage
XhixnX
XhixnX

sheeeeesh vape god tom 11:44

Vor 11 Tage
Nano Blue
Nano Blue

' It's time to play... Is this an a-- *Ad Plays* --dvert ?' yes yes I think it is

Vor 11 Tage
Jacqui Layton
Jacqui Layton

This is a bit odd considering the term 'soap opera' came from advertising becoming full blown shows.

Vor 11 Tage
Sam McCandless
Sam McCandless

The question is whether people draw the line just underneath themselves because they need to include what they’ve already done or want to do OR because that’s where the line is for them and they’re fine walking right up to it

Vor 12 Tage
WhatTheFridge 1o1
WhatTheFridge 1o1

"is this an advert" Advert plays

Vor 12 Tage
Olav Olavson
Olav Olavson

Eff me sideways. Who made that sound? Who did the lighting?

Vor 12 Tage
Alexandr Chichenin
Alexandr Chichenin

This video is just awesome.

Vor 12 Tage
Talon Greenlee
Talon Greenlee

I’ve always held as rule number one for good skepticism “don’t believe anything that someone is paid to tell you.” Its a bit difficult to make that determination when you don’t know whether or not that’s the case.

Vor 12 Tage
Zelnyair
Zelnyair

I don't know why YouTube can't put a little colourful symbol next to a video thumbnail as a shorthand for "This video is sponsored" or "This video contains product placement/endorsement/sponsorship"? Just make it a checkbox you can tick in the settings, and it would make it all a lot simpler. If YouTube can have a tick mark next to verified users' names, then I don't see how and why it can't do something like what I suggested.

Vor 12 Tage
Matt Murphy
Matt Murphy

3:08 "strong move there to rhyme the brand name with itself" Lmao I always wondered why that line was so awkward

Vor 12 Tage
Yohan Fradette
Yohan Fradette

11:44 dont ask why

Vor 12 Tage
d0xalic
d0xalic

Good Video

Vor 12 Tage
Peter James Villegas
Peter James Villegas

11:48

Vor 13 Tage
Zmargo702
Zmargo702

“Well it’s time to play.. IS THIS AN ADVERT!” immediately gets and ad

Vor 13 Tage
Scott Murray
Scott Murray

That's awesome that advertising was prohibited

Vor 13 Tage
Conncard
Conncard

"Is this an advert" *Ad spot deliberately placed*

Vor 13 Tage
Flametionist
Flametionist

11:45 is what we all came here for

Vor 13 Tage
Rhys Benjamin
Rhys Benjamin

For what it’s worth, Nikkie De Jager is hosting the Eurovision Song Contest this year.

Vor 13 Tage
Phos4us
Phos4us

Those honest sponsorships were funny

Vor 13 Tage
xwarockx3
xwarockx3

23:28 When your friend doesn't high five you. Pain.

Vor 13 Tage
The Student Official
The Student Official

Honestly, The Ring doorbell is a good writing prompt material

Vor 15 Tage
Brett DeLong
Brett DeLong

W.C. Fields notoriously worked around the ban of advertising cigarettes by talking about his son...Chester Fields.

Vor 15 Tage
Brett DeLong
Brett DeLong

I would never use a product because a celebrity said I should.

Vor 15 Tage
lucminax
lucminax

Wtf I want to vape now

Vor 15 Tage
Doctor_C_Jack
Doctor_C_Jack

"It's time to play 'Is This an Advert?'" *YouTube advert plays.*

Vor 15 Tage
Dorian Kucio
Dorian Kucio

11:46 "vewy *dies*"

Vor 15 Tage
Video Game Music
Video Game Music

The best product placement I’ve ever seen was the ‘Punch’ soft-drink in Willy’s Wonderland. Mainly because ‘Punch’ is *not a real soft-drink.*

Vor 16 Tage
Jean Barque
Jean Barque

Around 11:40 when you speak about music video. But how does it work if the music video is on youtube.. ?

Vor 16 Tage
Slap Ninja
Slap Ninja

Just a mouth operated fog machine

Vor 16 Tage
Mr_ZeeBeastZeo
Mr_ZeeBeastZeo

wai so you vaped a smoke mashine AHAHHAHAHAHAHAHAHAHA

Vor 16 Tage
ecknareal
ecknareal

AND it's time to play is this an Ad.... *actual advert starts*

Vor 16 Tage
Yeezy Yankie
Yeezy Yankie

11:46 What you came here for

Vor 16 Tage
MAPP Gaming
MAPP Gaming

11:47

Vor 16 Tage
cantthinkofausername lol
cantthinkofausername lol

The direct raycons diss made me feel happiness on astronomical levels

Vor 17 Tage
William Hall
William Hall

Your videos are gold 🤣

Vor 17 Tage
Chris JollyBunny
Chris JollyBunny

OK.... I mean this in the best possible compliment! But like, are you the son of Matthew Mccadden (aka Tom from Spooks). Cos you're literally the younger version of him!

Vor 17 Tage
Om Patel
Om Patel

9:43 I feel insulted because these seem like the earbuds I use

Vor 17 Tage
Boss Invader
Boss Invader

This entire episode all I could think was of the pharmaceutical ads we have on TV here in the USA. "You'll get %5 lower bad cholesterol, potentially. Results MAY vary from patient to patient and could possibly differ from circumstance to circumstance so please consult with your doctor. Most common side effects from this medicine is Heart Attack, Brain Aneurism, Liver Failure, Genital Liquification, Lockjaw, blindness, full body cancer, loss of physical touch and sensation, deafness and other equally minor symptoms! If you can't afford this medicine, we can help you!"

Vor 17 Tage
Queen Elizabeth II
Queen Elizabeth II

It's time to play: Is This An Advert! *ad plays*

Vor 17 Tage

Nächster

The Worst Typo I Ever Made

11:25

The Worst Typo I Ever Made

Tom Scott

Aufrufe 3 300 000

Why You Can't Buy Dasani Water in Britain

09:51

How Carbon Nanotubes Will Change the World

19:35

How Carbon Nanotubes Will Change the World

Real Engineering

Aufrufe 656 000

The Greatest Title Sequence I've Ever Seen

17:59

What Happens When Maths Goes Wrong? - with Matt Parker

1:07:34

What Happens When Maths Goes Wrong? - with Matt Parker

The Royal Institution

Aufrufe 2 000 000

Do Salt Lamps Work?

16:31

Do Salt Lamps Work?

Veritasium

Aufrufe 3 600 000

TRUE Limits Of Humanity - The Final Border We Will Never Cross

11:41

TRUE Limits Of Humanity - The Final Border We Will Never Cross

Kurzgesagt – In a Nutshell

Aufrufe 3 700 000

1,204,986 Votes Decided: What Is The Best Thing?

11:12

The Ballad of Mad Cap'n Tom: Part 1

19:33

The Ballad of Mad Cap'n Tom: Part 1

Matt and Tom

Aufrufe 390 000

❤️ BEZIEHUNGSTEST 53 💔 Jokah Tululu

14:28

20 Weird But Useful Ways to Use Items in Minecraft

11:55

20 Weird But Useful Ways to Use Items in Minecraft

Skip the Tutorial

Aufrufe 2 222 285

saying goodbye to the tesla :( #shorts

0:33

saying goodbye to the tesla :( #shorts

Isaiah Photo

Aufrufe 325 089

I’m in a game!! #Shorts

0:12

I’m in a game!! #Shorts

Romina Gafur

Aufrufe 774 721

BMW M5 Competition vs. Mercedes-AMG E 63 S I GRIP

32:03

BMW M5 Competition vs. Mercedes-AMG E 63 S I GRIP

GRIP - Das Motormagazin

Aufrufe 588 973