Why Isn’t White Castle A Fast-Food Giant?

  • Am Vor 8 Monate

    CNBCCNBC

    Dauer: 18:07

    White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?
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    Why Isn’t White Castle A Fast-Food Giant?

Vahan Vardanyan
Vahan Vardanyan

I need one in LA

Vor 5 Stunden
托马斯, ESQ.安娜 •m•
托马斯, ESQ.安娜 •m•

Demographics are very distinct and adaptability is the key 🔑... equity wise ... innovation and cultural change ... expansion. ❤️👍🏼

Vor 3 Tage
iliketheodds
iliketheodds

You've gotta sell out to expand.

Vor 3 Tage
leon wija
leon wija

The weakness is marketing, i did not know white castle offer burger before mcd and burger king 👻

Vor 7 Tage
Adrian Jarvis
Adrian Jarvis

Half a billion dollar sales is nothing to sniff at...

Vor 9 Tage
The Sentinel
The Sentinel

White Castle made a mistake opening in China. Bad idea. Get out of China!

Vor 10 Tage
poopshizlmnop
poopshizlmnop

theres a white castle in tennessee

Vor 10 Tage
Milo Hansen
Milo Hansen

tHeRe are SeVeRaL wHiTe CaStlEs WiTiN 5 mIlEs Of Me.

Vor 10 Tage
Jose’s Gaming Channel
Jose’s Gaming Channel

I am surprised that the frozen items are selling as well as they are. I have tried them and while good, it is not the same thing as having one that is fresh.

Vor 10 Tage
Jose Ramirez
Jose Ramirez

We have like 5 store in Tennessee

Vor 11 Tage
ً
ً

I want one in my country

Vor 11 Tage
AdonisGaming93
AdonisGaming93

I have one in my town and i see cars go through the drive through but I literally have never met a single person that goes there.

Vor 14 Tage
Kavika
Kavika

Come to California!

Vor 14 Tage
LTATJ's JaYs
LTATJ's JaYs

Wish there is a white castle in Colorado.. gosh just the East Coast

Vor 15 Tage
Ravi Chanana
Ravi Chanana

I use to love 2 by 2 inch cheese burger when I was in Louisville for my Master's degree. It was low priced and very tasty. Good luck to the fourth generation. Good to learn about the family business. I didn't know anything about it when I use to visit the place on Bardstown road near the U. of Louisville, Speed Scientific School near the movie theatre at the corner. I know it won't work in india.

Vor 15 Tage
Lightning Gamer
Lightning Gamer

I wish I could suggest a store opening in my city!! The city I am, although small, is in between two major cities and gets a lot of traffic right off the freeway! We just recently opened a bunch of restaurants too so it would be a perfect time but alas it will never happen as its well far across from their main expansions

Vor 16 Tage
Thomas Lee Mullins
Thomas Lee Mullins

I think this is interesting. I tried White Castle in NJ. I thought their burgers were doggy. It was small with holes in it. The buns were big. I didn't care for them.

Vor 16 Tage
scarce911
scarce911

Google review quotes such as "it made me pee out of my butt" ...keeps me far away from White castle!

Vor 17 Tage
Dominic Ah Chong- Vitamin D
Dominic Ah Chong- Vitamin D

What an amazing marketing team, I hope they do well

Vor 17 Tage
NPAMike
NPAMike

It has been in business for almost 100 years and the current CEO is a family member related to the founder. Where as burger king and mcdonalds there CEO is unrelated to the family or founders and is usually chosen by a board of investors.

Vor 17 Tage
Pratze
Pratze

The base of the german economy are midsize family owned businesses

Vor 17 Tage
Luis orozco
Luis orozco

In-N-out is like 👁👄👁

Vor 17 Tage
Faris Aliani
Faris Aliani

Man that peking duck looks delicious

Vor 18 Tage
James Sicat
James Sicat

*White Castle Exists SJWs: Is this white supremacy?

Vor 18 Tage
swulabs
swulabs

Good guy white castle just vibing and staying grounded. I stan an unbothered and an unproblematic company and leadership.

Vor 18 Tage
Bronwen Martin
Bronwen Martin

White Castle walked so Macdonalds could fly

Vor 19 Tage
boo yeah
boo yeah

My type of company. Private and doing their own thing. Enough for the family to live quite comfortable.

Vor 19 Tage
Maz Terbate
Maz Terbate

They were an still may be the highest paying fast food job.

Vor 19 Tage
Maz Terbate
Maz Terbate

Ha ha I have one at the corner! And its nowhere near the block that's loaded with all the fast food businesses in my city. They are smart.

Vor 19 Tage
KawaiiMiri
KawaiiMiri

Loved it when moms brought the little burgers after work. Guess I'm the adult now so I'll do the same.

Vor 20 Tage
Tee
Tee

I Love White Castle. The food is delicious and it was a PLEASURE working for their company as a crew member the short time that I did. People should really support this family owned business, they really take care of their workers (even offered healthcare/dental plans to all workers after 6 months if I remember right, fast food job getting healthcare?) Go buy some sliders! :) White Castle/Ingram family rocks.

Vor 20 Tage
John Radi
John Radi

Please come to DC!!! Just one shop!

Vor 20 Tage
Luke Wilkins
Luke Wilkins

Surprised no one hasn't complained about the name of White castle yet

Vor 21 Tag
CoCo Jenkins
CoCo Jenkins

We have White Castle in the freezer isle

Vor 21 Tag
kefu zz
kefu zz

harold nd kumar is why white castle became a cult favorite fast food

Vor 21 Tag
Matthew Baquero
Matthew Baquero

Went to a White Castle once. Really wasn't impressed. Maybe I went to a bad one?

Vor 22 Tage
David M
David M

It’s called not being overly greedy simple as that

Vor 22 Tage
thefunnyman713
thefunnyman713

Hope they come to Houston!!

Vor 23 Tage
Maury Pontiff
Maury Pontiff

Cuz it sux

Vor 23 Tage
Austin C. Grimm
Austin C. Grimm

Need White Castle in more states

Vor 23 Tage
xxevery9seconds87xx
xxevery9seconds87xx

Amd then Rona hit...

Vor 24 Tage
LPSTEENSCREAM1000
LPSTEENSCREAM1000

It is crazy that i live in one of the only west state to have a white castle.

Vor 24 Tage
Wow Amazing
Wow Amazing

Look how empty the restaurant is 5:08 the prices are too high.

Vor 24 Tage
Wow Amazing
Wow Amazing

White castle has gotten very expensive. a small meal for 1 person is about $8.50. the cheese sliders are 1 dollar each. the cheese slider should be 3 for $2 dollars. if they would do the 3 sliders for $2 deal white castle would be super busy. white castle never has any special deals. I am amazed white castle is still in business. the small fries are about $1.69 the small soda about $1.79 white castle was very busy in the 80s because they did have a deal at that time (pick a pack). when I buy enough food to take home to the family of 4 (enough were we wont be hungry when we are done eating) it costs me $60.00. they are too overpriced. instead of deals and promotions they always raise their prices. KFC was doing the same thing. I wrote to KFC a few years ago because of their high prices and KFC listened to me and came out with the $5 deals. now KFC has a long line all day long. I eat KFC at least 2 times a week.

Vor 24 Tage
Noob Bita
Noob Bita

The white castle i know was the one with a lady riding a white horse..

Vor 24 Tage
Brinton Ryan
Brinton Ryan

Brintonryan was the day

Vor 25 Tage
Edgar Salto
Edgar Salto

McDonalds first restaurant was in San bernadino CA not Illinois

Vor 26 Tage
Truck Taxi
Truck Taxi

Is Krystal's related to White Castles in any way

Vor 26 Tage
Jose’s Gaming Channel
Jose’s Gaming Channel

Would be nice if they would move to the South. There is Krystal burger which is very similar but not completely the same. I was surprised about the freezer portion. I have them here and did not taste the same as when I would get it directly from a store.

Vor 27 Tage
Paul Connors
Paul Connors

I know I'm being contrarian, but I think White Castle burgers are DISGUSTING!

Vor 27 Tage
UNFAZED REVIEW
UNFAZED REVIEW

We did a first time reaction to White Castle on our channel! Check it out if you like mini burgers and bad manners.

Vor 28 Tage
Arn Watters
Arn Watters

Having grown up at the porcelain palace I was excited to see one open nearby. Until I saw what the 12c slider cost now. Swing by for s bank loan first. They closed, the juice just wasn't worth the squeeze.

Vor 28 Tage
Fish Out of Water
Fish Out of Water

Go south young lady go south.......

Vor 29 Tage
Arron Somerville
Arron Somerville

wow those eye brows!

Vor 29 Tage
Smellavision
Smellavision

OMG white castle sliders are effing disgusting. I could not even eat them starving and stoned.

Vor Monat
56Landon
56Landon

“You probably don’t have a White Castle in your town” *laughs in New Jersey*

Vor Monat
Soap .
Soap .

*laughs in NYC*

Vor 22 Tage
mahmoud farag
mahmoud farag

got one down the road from me in ledgewood,nj lmao:)))))

Vor 24 Tage
rishav mehrotra
rishav mehrotra

India's map is distorted. Correct this ASAP

Vor Monat
Shukri Jamal Abdul Hakim
Shukri Jamal Abdul Hakim

I just realized Lisa Ingram's eyebrows don't move at all.

Vor Monat
Calvin Wolf
Calvin Wolf

2:34 hmmm 🧐

Vor Monat
Andres Bonilla
Andres Bonilla

So basically White Castle is like In N Out because they both don’t want to become a fast food franchise.

Vor Monat
Eviscerate
Eviscerate

White castle is not cheap lol. It used to be a good place to go to get a lot for little $$.

Vor Monat
Sam
Sam

I’m sorry but White Castle actually sucks and there are so many better places to get a burger. Happy none are around me

Vor Monat
Carl Fletcher Junior
Carl Fletcher Junior

Their burgers make people poop thats why

Vor Monat
Nick LaFlamme
Nick LaFlamme

Those eyebrows are crazy! 5:06

Vor Monat
activationcode
activationcode

This chicks eyebrows look like question marks.

Vor Monat
Thomas Victorian
Thomas Victorian

I have been craving White Castle since I was a child and saw Harold and Kumar. Too bad not one anywhere near me

Vor Monat
Der Glückliche
Der Glückliche

'Cause it's crap?

Vor Monat
YV-HE W
YV-HE W

White Castle gives everyone i know diarhea when they eat the cheeseburger ,the chicken sandwich and the chicken rings are fine...this is your food when there is no other options

Vor Monat
CamdenBloke
CamdenBloke

Probably because their food Is disgusting.

Vor Monat
Jada Tolbert
Jada Tolbert

This was very fascinating but i don’t even know why I’m watching this I’m vegetarian.

Vor Monat
Thomas Lee Mullins
Thomas Lee Mullins

Perhaps learn from them to make a chain of veggie burger restaurant?

Vor 16 Tage
Thomas Lee Mullins
Thomas Lee Mullins

Just because you don't eat meat doesn't mean you can't learn about it.

Vor 16 Tage
Steve Newton
Steve Newton

Ditto lol

Vor 24 Tage
Kritikitti
Kritikitti

Never hurts to know stuff.

Vor Monat
charles coryn
charles coryn

I remember well..... I grew up with White Castles in Columbus, Ohio. They were located at High Street and Arcadia Ave, right across from the street car terminal. It was a neighborhood treasure, and the greatest thing was to find a coupon in our local weekly newspaper, the Booster which offered 5 White Castles for twenty cents, something like 4 cents a burger. (This was in the early 40's, during the war.) Or was it 10 burgers for 50 cents? They grilled them up en masse, and there must have been at least 20 or 30 in a single frozen sheet, right out of the shipping container in the freezer........ So try to imagine it, as it was the first example of cooking multiple burgers I had ever seen. They first fried up the sheet of burgers on one side, then flipped them and spread onions on top, then came the sheet of buns, bottoms, then tops, and finally a metal cover that allowed them to steam for a couple of minutes. 'How many?' was the next thing we heard, and she shoveled them into a white White Castle bag. I later learned that Columbus was a regional office town and there were a couple of other stores around. Seems there was a white and black tile floor and the minute we opened the door the steamy burger smell overwhelmed us all. Originally there were only stools and a counter along the front window as it was a very small place, but when they rebuilt they added a large dining area, and many met there with friends often, for breakfast and BS.

Vor Monat
Manny G
Manny G

I think the first McDonald's was in San Bernardino,CA.

Vor Monat
Sonny Pruitt
Sonny Pruitt

The first McDonald's I ever saw was in Camp Hill PA. in 1966.

Vor Monat
ava skott
ava skott

No ketchup No mustard No onions Extra pickle Steam the bun...

Vor Monat
ava skott
ava skott

They’re poppin in Detroit...

Vor Monat
Keith Schu
Keith Schu

I wish they'd come to Texas!!!!

Vor Monat
Jeffrey Small
Jeffrey Small

White castle sucks and over priced

Vor Monat
Thomas Rood
Thomas Rood

At 322 love how Soviet army is shown as the narrator say as the us entered ww2

Vor Monat
Zrex99
Zrex99

Fresno, CA: low budget city that could welcome a White Castle Restaurant.

Vor Monat
Kingpimp
Kingpimp

i wish they had it in texas

Vor Monat
LEO’sDREAm’On
LEO’sDREAm’On

We got whataburger so I’m good you can kp ur small under cooked sandwiches Lol

Vor Monat

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