This Rags-To-Riches Business Has Beat The Retail Apocalypse (HBO)

  • Am Vor 2 years

    VICE NewsVICE News

    Traffic on the corner of Melrose and Fuller regularly comes to a halt here on any given Saturday, as shoppers from near and far dart through traffic in designer sneakers. They’re trying to get from one Round Two store to the next.

    A few years ago, this corner was empty. Now it’s Round Two’s block, or “village,” as owner Sean Wotherspoon calls it, with its three stores clustered for a unique retail experience. In the Round Two vintage store, shoppers comb through vintage Polo jackets, Janet Jackson tour T-shirts, and other rare vintage finds, some with $200 pricetags. Next door, customers in the main store are hanging out more than shopping. Some are just taking it all in - they’ve only seen the place on Round Two’s DE-film show. The third store, dedicated to Round Two’s own branded merchandise, is hosting a pop-up event for a young New York designer. The DJ is in the back setting up for the evening’s party. There’s a chance A$AP Nast will come by.

    It’s brick-and-mortar gold in the era of the “retail apocalypse.” Along with Round Two’s other stores, they clock estimated annual sales of about $20 million.

    Wotherspoon, 29, started collecting vintage clothes in a 10-by-10 storage unit in Richmond, Virginia, in 2013. Locals would come by for rare clothes that were sourced from thrift stores or flea markets for few dollars. There was such a demand that Wotherspoon teamed up with a couple friends and opened an official brick-and-mortar across town. They began to film their day-to-day operation and interactions with customers inside the store and published the hourlong episodes on DE-film. “The Show” became an in-house advertising and content factory. The videos drew a loyal following, even some who’d never stepped foot in the store.

    Six years later, the Round Two vintage empire has expanded to hip sections of several destination cities. Each store -- they’re in New York, Miami, Los Angeles and Richmond-- is an antidote to the cold pretention of retailers like Supreme and Kith, while also managing to avoid vintage-store musty. In each location, the stock reflects regional tastes. Vintage Disneyland shirts fly off the racks in the Miami location. Film and music merchandise sells great in Los Angeles. New Yorkers love old Polo and Supreme. The highly curated, massive supply of priceless ‘90s gear, sports memorabilia, and fashion odds and ends is what keeps the hype going, along with an army of Round Two fans endlessly posting on Instagram about their finds and experiences.

    “The Show” has became a star-studded event, and there’s talks of it moving to a larger platform.

    “We just wanted to document what we were doing, and ended up turning it into a show. We put it on DE-film, and that's what got us recognition, like, outside of Virginia. That made us able to expand out here, and then international,” Wotherspoon explained to VICE NEWS.

    VICE News tagged along with Wotherspoon on a shopping trip to a huge rag house where he stocked up with about $2,000 worth of Madonna tour shirts, 1970s denim, and other vintage finds - to be resold at his stores for about 30 percent more.

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TONY TIGAH
TONY TIGAH

Hahahahha this is Not Digging! Sad to say but digging is in the past!

Vor 6 Tage
Alma Landon
Alma Landon

Goodwill Industries is apparently hiring photographers and vintage detectors so they can start online reselling what are your thoughts on that?

Vor 27 Tage
onox
onox

buy vintage now people, when our grandchildren in 60 years from now are hyping on 90s band tees their gonna be worth 10k each lol

Vor Monat
Patrick Villareal
Patrick Villareal

Anybody know where’s that store they went to in the first part of the video????

Vor Monat
Chuck Amani
Chuck Amani

WHERE IS THIS WAREHOUSE

Vor 2 Monate
RAJ2005
RAJ2005

no one: vintage buyers: yooo it says its from 2012. definitely vintage

Vor 2 Monate
Whitepeople Beingwhite
Whitepeople Beingwhite

white people doing white things

Vor 2 Monate
Ricky Gutierrez
Ricky Gutierrez

He ruined vintage. Sellings t shirts for $100

Vor 2 Monate
Jess Jess
Jess Jess

I used to work at a vintage shop on Melrose and Melrose used to be filled with them. Sundays be the best days.

Vor 3 Monate
Media Guy
Media Guy

A lot of this “vintage” craze is propaganda brainwashing the young generation to be “cool” like the bee that follows the hive. If everyone else is doing it, you should be too! Shows how easy the masses can be manipulated.

Vor 3 Monate
drake cooper
drake cooper

Where is this place? If someone can give me an actual contact ill bless your pay-pal cash-app or whatever you got.

Vor 3 Monate
Khan the video game hunter
Khan the video game hunter

Retail is cheaper then these used clothing

Vor 3 Monate
Duncan Shaheen
Duncan Shaheen

I work at another thrift store and half the time we're doing terrible and the other half were bussin

Vor 3 Monate
Gilbert Mendez
Gilbert Mendez

LOL F*** I'm done...

Vor 3 Monate
kopitegs
kopitegs

You can knock him all you like. But he took an idea and in a now ridiculously critical world made it work in a dying arena. Am guessing brick and mortar work because of the stock not in spite off . I ran clothes stores for year so know about it . Good luck to him

Vor 3 Monate
PhillyGuy 215
PhillyGuy 215

In the beginning of the video what bulk vintage clothing company were the Round Two owners in ?? Do anyone know??

Vor 3 Monate
Envisiongpc
Envisiongpc

He’s right about certain stores and how the workers are assholes... foot lockers, athletes foot, finish line, millennium shoes... all them have the same wack ass vibe.

Vor 3 Monate
Ky
Ky

This helps the environment! This is why I thrift!

Vor 3 Monate
Katlego Lekgau
Katlego Lekgau

Vlone🇿🇦🇿🇦🇿🇦 S/O to Asap bari🙏❤️

Vor 4 Monate
Evelyna
Evelyna

Hey I have the shirt in the thumbnail..cool rl is dope

Vor 4 Monate
Johnson Truong
Johnson Truong

People in these comments don't realize how sustainable vintage really is. The type of people that would walk into their local H&M store and buy cheap quality clothes made by a 12 year old asian kid.

Vor 4 Monate
Bernard Wright
Bernard Wright

You know damm well if anybody else came in I’ll be like $2-$10 dollars per shirt

Vor 4 Monate
De Cnijf Kris
De Cnijf Kris

uhu...

Vor 4 Monate
ELIJAH JOAQUIN LIMJOCO
ELIJAH JOAQUIN LIMJOCO

do you guys know where is this warehouse exactly?

Vor 4 Monate
Hot Wheels Collector 101
Hot Wheels Collector 101

What’s his YouTube channel lol bc I’m so interested all ready

Vor 4 Monate
Phi Tran
Phi Tran

What store/warehouse were they at in the beginning ?

Vor 4 Monate
Harvey Jones
Harvey Jones

lol its not that hard

Vor 4 Monate
Larry Sizemore
Larry Sizemore

This guy looks like he's unbearable to deal with

Vor 5 Monate
fredrick escudero
fredrick escudero

What is the warehouse

Vor 5 Monate
Daniel
Daniel

lol "dude im so hyped, you killed it... yo whats your ig"? lol

Vor 5 Monate
Norhata Disomimba
Norhata Disomimba

Honestly speaking if i winpresident i cut oll embassy connections arrounnd the world for a new methods of relationship .it is under the or you can find that one in some law book Article to inhance a d to insure that the overseas worker atound the word came ftom philippines is safe snd save

Vor 5 Monate
Andrew Zeitler
Andrew Zeitler

The stereotyped school suggestively nod because harmonica basically puncture sans a noiseless adapter. keen, cloistered equinox

Vor 5 Monate
Nick L
Nick L

The squealing arithmetic extremely irritate because dugout microbiologically post athwart a military mini-skirt. wild, depressed price

Vor 5 Monate
Brian Smith
Brian Smith

It never ceases to amaze me how dumb people really are.

Vor 5 Monate
Mackee Jack
Mackee Jack

This comment section just proves why ppl never win

Vor 6 Monate
Jasson Quill
Jasson Quill

"ukay ukay" in philippines

Vor 6 Monate
Zhouming Xu
Zhouming Xu

People here hating just cos they dont follow the same trend 🤢🤢 let people be. Stop hating cos you different taste and has differrnt lifestyle. oVerPrIceD. Gtfo. I dont even follow sean nor a hypebeast but I appreciate this guys story.

Vor 6 Monate
Jesse Romanturo
Jesse Romanturo

I wonder how he’s doing in 2021

Vor 6 Monate
Kira Anastasia Andersen
Kira Anastasia Andersen

Its SO HARD finding cool old stuff, i love that he’s doing the hard work and the consumer pays for it. People in these comments wear 2 dollar t shirts made by 8 year olds and think theyre superior

Vor 6 Monate
Lola Jenkins
Lola Jenkins

you all moaning because of the prices compared to thrift stores but you have to understand that people sometimes want something very specific, like 80s levi dungarees or a new york yankees sweatshirt from the 90s for example. Finding that item by chance at your local thrift is extremely unlikely. However vintage stores like this one make it easier for people to find an item they want and also is great for people like myself who only wear vintage so going to a store that ONLY sells vintage is like heaven to me. I dont wanna dig through tons of modern crap to find one vintage item that i might not even like at a thrift. I also respect the prices at these vintage stores because you are paying for their time and effort of finding rare items, and other overhead costs of running a business. SUPPORT YOUR LOCAL VINTAGE STORES

Vor 6 Monate
mikaeel bham
mikaeel bham

Sean repping the South African flag. Love to see it 🇿🇦👌🏻👌🏻👌🏻

Vor 6 Monate
Arnaysa Pajiji
Arnaysa Pajiji

i guess thats why its difficult to find a us or western clothes in ukayukay,,its now more of korean ukay ukay here in philippines..this guy takes that all i guess hehhe

Vor 6 Monate
chœrry
chœrry

madaming nag bubusiness ng ganyan dito

Vor 6 Monate
Lord Beezy
Lord Beezy

Retail is cheaper than used clothes wtf

Vor 6 Monate
John Brockman
John Brockman

He seems like a total tool

Vor 6 Monate
Tempurpedic
Tempurpedic

Corny af

Vor 6 Monate
Md Hannan
Md Hannan

hello made in Bangladesh

Vor 6 Monate
camelazo
camelazo

Welcome to the united states!! you cannot get one pair of converse force 5 FOR SURE!! haha

Vor 6 Monate
Tyrxne THE AWKWARD
Tyrxne THE AWKWARD

he wear a 🇿🇦 clothes

Vor 6 Monate
Haq Fithri
Haq Fithri

Sek kito sek maka! #kenabarey #madeinusa

Vor 6 Monate
Hydro Aegis
Hydro Aegis

LMAO this is literally marketed, overpriced thrift clothes.

Vor 7 Monate
Erick Betancourt
Erick Betancourt

Antique Boutique in the Village, NYC was doing this over 20 years ago. Come on man!

Vor 7 Monate
Lauren Christine
Lauren Christine

humility goes a long way...

Vor 7 Monate
Angelés Consuelos
Angelés Consuelos

Damn bros do you guys know how to negotiate 🤷🏽‍♂️. Take a brother with you next time, get a deal you just saying ok to whatever 🤦🏽‍♂️

Vor 7 Monate
Berto
Berto

This store and tiktok alone have gentrified thrifting lol even the thrift stores caught on and have criminally inflated their prices to match the sudden demand for “vintage”....*Oprah shrug meme*

Vor 7 Monate
Duc Nguyen
Duc Nguyen

Artificial hype for the sheeples. Smh...

Vor 7 Monate
Trent Tyson
Trent Tyson

Vice sucks

Vor 7 Monate
Logan Owens
Logan Owens

Well this aged poorly

Vor 7 Monate
hahaha17
hahaha17

other term for an old, used, ugly looking shirt..to make it sound special/expensive.. - rare..vintage..

Vor 7 Monate
BD Matzek
BD Matzek

Laughing over here. Been buying vintage, factory salesman's samples and prototypes for decades after leaving retail management. NOW ITS FASHIONABLE!! It's the story of the hunt for items that have meaning to the buyer. Hype? If you want to call it that...

Vor 7 Monate
K____
K____

What second-hand clothing store?

Vor 7 Monate
Face In The Crowd
Face In The Crowd

Great story!! I really hope he's still doing well even with the lockdowns

Vor 7 Monate
S S
S S

Me, probably his age: Ugh, kids these days...

Vor 7 Monate
Double Chin
Double Chin

Just realized this dudes beard neck reaches to his chest

Vor 7 Monate
ED F
ED F

"i don't do payroll" means i don't care about the people who help me make money

Vor 7 Monate
Diamond Kendrick
Diamond Kendrick

https://ebay.com/usr/djveryveryslightly8

Vor 7 Monate
Vena Lewis
Vena Lewis

Sean is a really nice guy & has a good eye for fashion

Vor 7 Monate
dilligaf #1
dilligaf #1

Where is this store at???

Vor 7 Monate
Jessica Leong Sin Yi
Jessica Leong Sin Yi

Smart guys

Vor 7 Monate
Spaced Elle
Spaced Elle

Money laundering ideas 101. Lmao

Vor 7 Monate
TIAculture tv
TIAculture tv

South African flag T-shirt🔥🔥🔥

Vor 7 Monate
Sheikh Nouman
Sheikh Nouman

Corona must have f*'ed him bad

Vor 7 Monate
Aly M
Aly M

*Cough cough*

Vor 7 Monate
Aly M
Aly M

🥴🥴

Vor 7 Monate
Aly M
Aly M

❄❄🌬

Vor 7 Monate
abod prince
abod prince

I have a valentino vintage jacket, I'm not sure which year exactly it was made, I guess in the 90s so how much will it sell for?

Vor 7 Monate
abod prince
abod prince

@Youdonno 111 thanks alot for the guide I will look them up and I'll ask them appreciate it.

Vor 7 Monate
Youdonno 111
Youdonno 111

Search for «High fashion talk» on Facebook and Ask in the group. Many people in the group know alot of price stuff etc

Vor 7 Monate
Sandi Schmitt
Sandi Schmitt

I find it alarming he doesn't know how many employees he has, or how much gross income he is making....

Vor 7 Monate
Isaac Torres
Isaac Torres

One mans turd is another mans potpourri..

Vor 7 Monate
Edgar Ivan Garcia
Edgar Ivan Garcia

How do you even enter a rag house tho? U need a membership?

Vor 7 Monate
Kai Stockman
Kai Stockman

Wonder how it’s doing during the pandemic?

Vor 7 Monate
Señor Jalapeño
Señor Jalapeño

These people are pathetic..

Vor 7 Monate
aneas burkhartsmeier
aneas burkhartsmeier

Have to agree , it’s all hype shirts that cost $1 and then these goons turn around and sell it for $150

Vor 7 Monate
Austin Steinaway
Austin Steinaway

You guys should have started with “they are influencers”. Thats the entire story in a nutshell.

Vor 7 Monate
Stoah Noutland
Stoah Noutland

“What’s your I G?”

Vor 7 Monate
HS
HS

man who are these losers

Vor 7 Monate
Sara London
Sara London

It's so weird to see stuff from when your a kid in the 90s and hear it's vintage now! Lol

Vor 7 Monate
Alif Haiqal
Alif Haiqal

so this is where it comes...demo dok kenal bare.. tuih

Vor 7 Monate
Reanetse Moleleki
Reanetse Moleleki

Does he even know that he's wearing a South African flag on his chest?

Vor 8 Monate
Anthony Martino
Anthony Martino

LIVE AUCTION RIGHT NOW www.sellthisforme.com

Vor 8 Monate
Taurus Napper
Taurus Napper

Stylish & Meaningful https://www.etsy.com/shop/themgbraceletstore

Vor 8 Monate
Karson H
Karson H

Does anyone else think they pay a high purchase price before even reselling them

Vor 8 Monate
Nunu S
Nunu S

This looks like clothes giving way to charity and charity instead off give them to poor people, they resale them by kilo to different countries

Vor 8 Monate
Tag Heuer
Tag Heuer

Good that I'm not an hipster.

Vor 8 Monate
Jessica Aguirre
Jessica Aguirre

I really love him and his demeanor, I love that he's having all of this success Bravo, kudos to him for helping the planet by recycling clothes/ shoes and making a ton of money in the process. 😍

Vor 8 Monate
___Dendy
___Dendy

damn im so lucky to find a fucking old dresser at my grandma house full of my dads vintage tees and jackets

Vor 8 Monate
MEXICAN BOXING CARTEL
MEXICAN BOXING CARTEL

Stupid idiots I can get all that junk for 25bucks in Houston

Vor 8 Monate
nlbhaduri
nlbhaduri

Reuse and recycle and use YOUR IMAGINATION!

Vor 8 Monate
Zach vu
Zach vu

They honestly got lucky that Sean brought his friend gram into the picture. Without him there would be no videography hens no round 2

Vor 8 Monate
Zach vu
Zach vu

Where are they sourcing at ?

Vor 8 Monate
Dana Kelley
Dana Kelley

Where is this place?

Vor 8 Monate
Neil Jordan Tuvilla
Neil Jordan Tuvilla

Is there anyway that i could resell there product?i mean iam from philippines,vintage,shoes damm..much appreciated

Vor 8 Monate
Virgo Vixen
Virgo Vixen

It’s the nostalgia that sells. That moment in time where we all wish we can re-live again.

Vor 8 Monate

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