you are more than Kenough Matpat ❤️

It's finally completed:https://youtu.be/Z7eeAPclE34

You have the Kenergy

And he always will be! 🥹

oh gosh no

AHHAHAAH

MatPat needs to prove this theory by making his signature jacket in pink and other bright colors

he made a bright blue one at some point

i would buy it

We got red, yellow, blue, and now purple... He has to go through the whole rainbow then pastels!

pls

Fine MatPat. Do it. Go true style theory and make a pastel fashion wear for your theorist gear this year. I dare you!

Yesss!!! Matpat please see this!!!!

no lie i would pay buku money for this, mattpat kenergy gear ftw 😈🤟

Yesssss!

PLEAAAASE

YESSS HE SHOULD OMG

I'm glad you mentioned Jimin. Even though I'm a woman, he's been a HUGE inspiration for how i dress myself. Because he's confident in his masculinity, he's perfectly comfortable wearing typically feminine clothes, and I try to do the same thing by being confident in myself so I can be comfortable wearing whatever I want, whether it leans more towards masculine or femenine. Also, I'm happy that men's fashion is expanding.

Jimin is a great fashion icon

Jimin also wore some of kens outfits before he wore it in the movie haha

Who is jimin

@@milotherocket a very inspiring, wholesome, gorgeous and handsome man :3

@@milotherocket he's from BTS

I made a tier list of all of my favourite YouTubers on whether or not they had Kenergy, and everyone agreed that Matpat is S tier

matpat is peak ken: hyping up steph (his barbie) at every opportunity, colourful outfits, winning smile and getting very passionate very quickly about stuff. Total ken!

It's finally completed:https://youtu.be/v=Z7eeAPclE34

Matpat does indeed have Kenergy

Matpat was ken-core before the movie I love the fact that he makes the colour green rock is so cool

We need this tier list

Having been a teenager in the '80s, this trend looks very familiar to me. It was the era of hair metal and spandex, so it wasn't at all unusual to see men wearing neon and/or pastel colors and wanting to stand out. I'm very happy to see a modern take on it becoming popular, thanks to the Barbie movie.

As a fellow 80s teenager, I'm hoping for an Oppenheimer effect. I've got my felt hat ready.

Maybe we get something new, the Barbie-oppenheimer era. Barbie for colours, oppenheimer for form.

@@ezdepaz4363 , quite. Both form and colour have been sorely lacking as of late.

I am not a fan of it..old trends should stay as old trends

@@loganberry31VODS Fashion has always been cyclical. The new generation inevitably discovers the styles from a few decades prior and falls in love with them for a bit.

I wouldn't hate seeing Ken inspired fashion in the wild.

Men deserve to be fabulous!

Ima get a mink coat now lol

Yess i love seeing men wearing anything fun or different. I saw two guys wearing bright pink shorts on the beach and it fixed my day xD

pastel blue, violet and pink is basically my color palette and I like hearts, glitter, unicorns, so once this non-conformist bold male fashion sets in, I'll tell everyone "I did it before it was cool"

@@carlycrays2831maybe now I’ll get fewer incredulous double takes for my sparkly Cuban heels 😅

I like how Matpat keeps trying to assert he's cool by wearing a red jacket and james dean keeps pushing him away 6:05

I can’t stop thinking about the monument mythos when I hear James Dean

He should have put Fry from Futurama.

It's finally completed:https://youtu.be/z/Z7eeAPclE34

@@thelightknight4772Go-Kart racing and eradicating deafness for the win!

@@THEFILMED2008 what the hell are you talking about

I hope men embrace the entire color pallet the way women's fashion does. If ONLY at the very minimum to make red carpets more interesting. Like, women have a plethora of choices for red carpets and guys only have suits in all shades of black. Its been changing recently, and I'm so happy. Men deserve colors and fun prints too!

we should just abolish gendered clothing altogether

ASOS is great for actually fun mens fashion, but I hope everywhere else catches up 😩

@@Anhonimeyeah men need to realise it’s ok to wear pink or whatever and not make fun of each other for it. I for one think guys look great in pink.

Fr, it's getting tired that everything is made in black, gray or brown. It's getting too old too quickly

Matpatt has true Kenergy. Hyping up Steph (his Barbie) at every opportunity, colorful outfits, a winning smile, and extremely passionate. Total ken!

MatPat and his editors need an oscar, a grammy, and every award out there for putting out these. I APPROVE MATPAT. Also, this is a joke, for anyone who didn't realize.

It's finally completed:https://youtu.be/Z7eeAPclE34

Streamy awards have left the chat

Do they? I mean, not to say it’s not entertaining, but it’s not all those type if award worthy if we’re being real, let’s take the dickriding down a notch 😅 I like them and all, but come on now

The comment is made by a bot AND the replyes

God, I actually hope this theory comes true. I HATE going clothes shopping, and every bit of men's clothing is neutral colors, blacks, jeans, and t shirts. Although, now that you mention it, I have noticed that the t-shirts have been getting more colorful. I've always envied ladies' fashion and its wide gamut of colors.

Definitely yes, and also hopefully this can become true about some of the silhouettes (skirts, dresses, puffed shoulders) that seemingly only women have access to. I'm thinking of things such as medieval fantasy wizards that have access to a silhouette that is essentially a dress while still looking masculine.

Forget colors. They have more choices than us in general with clothing.

yeah seriously generally i go for neutral colors (bc thats just how i am) but sometimes i NEED something, you know.. actually colorful lol.

Love to see it. Id be honored to be alive in the era that the Barbie movie advanced the world of mens fashion🙌🙌🙌 NO MORE BORING BLACK SUITS TO FANCY EVENTS!!!!

Thank goodness!

Black is tied with Green as my favorite color so I'll always go with all black or black and green given the choice, I mean I'm already borderline Goth, I say borderline because I do have a few Tie Dye band shirts 5 from Ice Nine Kills, 1 from Lorna Shore and 1 from The Amity Affliction. Also can't leave home without my black leather Biker jacket

i like borign black suits dark purple is awesome too tho

That's the best part of the whole thing, I think - it's about empowerment and expression. Splash that suave dark purple vest into your 'boring black' suit because it's what speaks to you. Inject some bright greens into your classic Goth fashion to add a blaze of that personal touch. At the end of the day, the important thing is that you reasonably *can* reach deep into the well of expression for the colors that vibe with you, not that you necessarily 'have to' go nuts with them.

@@HeavyMetalMouse This, absolutely. I love all-black outfits, but I always wondered if I was dressing too "plainly" and I think you just helped solve that for me. Texture with black helps to spruce it up a lot, but having a smaller part of the outfit have a pop of colour like you described for that "blaze of personal touch" is genius. Thanks for the inspiration, and I love the message you're putting out there!

My brother dyed his hair blonde a few weeks ago (and he's also ripped) and EVERYONE has been calling him Ken 😂

1:56

MatPat’s videos have the eye catching animation style when explaining a theory! It keeps my attention and I crave for more! Awesome job to MatPat and the team behind the scenes

It's finally completed:https://youtu.be/Z7eeAPclE34

I VERY RARELY see men who wear pink or any bright of neon clothes since the “Manly Men Wear Pink” movement. I’m sad that it died off so early and even as a goth woman it makes me happy seeing that since the movie was announced more men/women/nonbinary/etc have been seeing wearing pink and other fun patterns inspired by barbie. I’m even seeing GOTH WOMEN AND MEN implementing pink into their makeup to support the movie, which is super iconic. Believe it or not, Barbie really is for everyone.

I saw the movie with my friends yesterday and tbh it definitely passed my expectations

Were there any?

the movie kinda sucked ngl

Yooo, Sameer

Same, I laughed and enjoyed it!

For me, Grease was not implanted. But a path I unknowingly chose into the love of musicals. And I will never regret it, regardless of that crazy ending...

I was very shocked when I saw how deep the movie really got into social stereotypes and gender issues, I think it was an AMAZING movie no matter who you are!

Unless you're a Ken that is.

It was pretty generic all said. Those messages were something already present in various medias and the fact they tryed to tackle all problems together made the message a mess. I also deeply disliked to having to listen to ten minutes long monologues. Show and tell are two different things. It's better to show a concept then to tell it through a long monologue.

@@bonnieminter8897 well the whole point of the movie was how when one gender was in control everyone was unhappy. It showed BOTH sides!

​@averybenedick6483 It totally did, but notice how the Kens are treated when the Barbies are in power vs how the Barbies are treated by the Kens in power

@@ambiguoussarcasmYeah, it acted like a women-ruled society would be better than the patriarchy (how do you spell this in english 😢). Which made me SO confused about its message. I mean, shouldn’t the message have bern equality, but what we got was that women>men

Why am I not surprised that the Barbie movie would be the source of multiple Style Theories?

Barbie is a style icon!

Duh Karen it's the one and only Barbara milicent Roberts

@carlossebastiannecroticgot7232  hey, don't call me a Karen! I meant it as a pleasantly surprised response, not angry and toxic.

I hope this actually makes other men dress more colorful because I always dress colorful even before the Barbie craze. (When I’m not working everyday 😪)

Issue with it is when men wear colors we often get labeled as gay and some of us are but others aren’t that’s my main reason for not wearing too much color

@@eliaswain1215 We also don't have that many options for colour.

I so hope we get more of these fun fashion trends for men. I always feel bad when I'm checking out met gala looks or other fashion shows and I skip over the same old black and white suits!

Theory idea! What is the best looking and most useful outfit for any apocalypse?

It's finally completed:https://youtu.be/Z7eeAPcIE34

Whatever it is, I'm sure it has plenty of pockets.

I propose steel plate armor for go to apocalypse wear. Pros: Built in resistance to a lot of things that can harm you, incredible style, and you feel cool. Cons: Traps heat, weak to blunt force and attacks to the gaps for movement, and the slight extra-weight and minor hinderance to mobility -And if you chose to wear a helmet, Hindered visibility. -Side note: contrary to popular belief: Battle-grade Plate armor is not very heavy or restricting. The average Knight in full plate armor can do dark souls rolls and even mount horses without any assistance. The misconception comes from Jousting armor, which was made to protect the wearer at all costs, making it impractical for real battle.

Something with lots of large pockets with a warm coat and running shoes and large bags that are easily acquired from raiding abandoned stores. Availability, mobility and storage space is important if you're on the move looking for a safe place during the apocalypse.

I would also like to point something I noticed as a social media user. It was a trend to dress in pink to go see the Barbie movie in theaters, and I did notice a large amount of men/boys participating. I remember talking with one of my male friends (16) who had gone to see it, and he told me it changed the way he thought about gender and masculinity. This movie had a huge cultural impact and im seeing a lot of positive change! :)

Feeling the Kenergy with this one!

KENERGY

KENERGY ⚡⚡⚡

KENERGY

The Kenergy is strong!! 𓃗★

I hope you are right on this! You guys deserve ALL the colours of the rainbow, i was always bothered that more colourful fun clothes were considered "less mainly" because everyone should be alowed to have fun!

Manly.

I’d love to see a long form video breaking down the history of fashion. To add a “theory” to the video you can look at the past to make predictions about what come next. After all fashion is a cycle that tends to repeat itself

Here's hoping true grunge comes back! That's my jam and I want it back, lol!

Well then after pink and pastel there will be punkish grunge then?

@@janapangcobellia7381 those are two different styles there.

Will 80s style come back! I absolutely loved the vibrant colours! Ok well i wasn't alive back then, but i just know i would have loved it.

He kinda did this in his video about Taylor Swift and the eras

As a trans man, ive always been hesitant to dress too femininely for multiple reasons, but the barbie movie has definitely boosted my confidence! Im really hoping to up my kenergy with my outfit choices now >:D

YES this movie is a goddamn cultural reset

I’d honestly love a teal or pink suit. I don’t know if I can pull the pink one but who knows.

Pink is flattering on everyone's skin tone! Go for it! 💓

Do it!

You‘d have to also wear a brown fedora with a teal suit. For that perry the platapus look ;)

I’m thinking of going baby blue or Turquoise

go off!!!🥰

I love the hype and excitement we all had for this movie like it was so fun in the beginning theorising what the movie was going to be about

I thought it was really cool that they made so many barbie outfits they went all out which I absolutely respect

I made a remark to my friends not too long ago that we need to change up men’s fashion. I do a lot of character design for fun and yet so rarely do I find interesting men’s wear to draw inspiration from. This movie is the push we need for more interesting menswear.

Not gonna lie, I've already decided to go as "Dance Fight" Ken for Halloween this year. I'll be bringing the Ken-ergy to the costume party.

I was so confused how they spend so much on marketing when (to my concern) they only did a teaser and a trailer plus the meme generator but damn, promotion in the US hit 1000x harder than I expected

We need Matpat to try out the Kenenergy style

Super appreciate this video, it's not very often we see positive uplifting commentary surrounding men's spaces and topics on mainline media channels these days. I like my men proud and bold, like Ken's fashion lol.

How is earring magic Barbie a deep cut? She’s literally one of the most infamous especially because she’s associated with earring magic Ken💀

That's pretty iconic tbh

ngl i’ve watched a fair few barbie-related documentaries & video essays and i’d never heard of earring barbie before 😭 the barbie movie changed my life tbh

I'm glad it's becoming more mainstream! I've been wearing colorful clothes for a while now, retro colorful shape patterns like the 90s arcade carpet is the best!

I have been leveling up my wardrobe for years now, but more over the last year because of a job change. I didn't really know about the Barbie movie until a couple months ago. I'm a T-shirt and jeans guy, but have been happy to see more colors emerging lately. It really does help you feel less static to have options. And, yeah, men's(wait. Should there really be an apostrophe in men's? That seems weird) fashion is fairly stale and lacks. We don't get enough cool patterns or colors. Weird Al has been stylin' for decades now as well, giving us many epic looks over his career.

Ken was the best part of this movie and im so happy that one of the best YouTubers out there is spreading the Kenergy! Great job, Matt 😁

omigod yesss, i would love to see men have some fun with their clothes. unfortunately, this trend won't hit my area (lots of drug crime, poverty and toxic masculinity isn't the perfect environment for men looking 'girly' as they'd think) but this is one step closer to seeing some actually self expression in men's clothing and not a tracksuit!!

This had been my aesthetic for so long but clothes that fit it were not easy to come by so if this makes it easier for me to get my brights and pastels, I'm all for it

Fashion theory idea: (again) Can you tell the difference between dirty and clean clothes just by wearing them, (without seeing or smelling them)

i love this

I can, for some reason dirty clothes are heavier than cleaner ones (I think denim is the easier material to feel the difference)

Yes, you can feel the difference, the texture of the material seems to change… like flatten out and get less airy/ fluffy I guess.

Also it feels oily

Thank you so much for making style theory, I got so happy when you revealed!

It's finally completed:https://youtu.be/Z7eeAPcIE34

No one’s talking bout how amazing that pink Gucci suit is?? That’s better than almost every mens look I’ve seen on a red carpet

Yeah, it has unique cuts and shapes other than the plain lines of a suit and tie too, so not just the color.

Alright, costuming making additional Barbie outfit recreations for Margot to wear to press things is pretty cool.

I'm excited to see more color hit men's fashion. I've used a lot of men's clothing because it's more comfortable so more color is awesome.

For anyone wanting an I am Kenough tie dye hoodie like we saw in the movie, Mattel Creations does have it for preorder! (its not exactly the same as in the movie, but it is official and it looks most like it)

Absolutely love this channel. Definitely feeling the KENergy in this video

Fun fact: Barbie's first product was released in Japan, along with Oppenheimer's Edit:oh god my notifications

At first, that went straight out of my head

that is really dark 😳

Blew my mind

@@irishPotatofOhio blew up Hiroshima to

I've heard the Barbie one didn't blow up that much

One direction definitely had a big impact on the fashion for young girls (teens). Probably not as big as Matpats examples but still noticeable. Especially Harry styles fashion right now.

I mean i was already a massive fan of colourful outfits, so this kencore thing seems pretty sweet.

As someone who mostly wears black and graphic t-shirts, I'm all for more options.

The most fun part of this is seeing how almost every Ken outfit has a Harry Styles outfit dupe. But mind you I feel like like Harry's outfits are like the children of Barbie's and Ken's outfits

My sister had one of the Oscar De La Renta dresses for the Barbie doll. It was a yellow one! Barbie was always a legit fashion icon.

Personally, I don't really like bold colors that much, but occasional pastel or bright-ish is fun. You won't caught me dead in neon though 🤣

My fashion style already had an edge of Kenergy. I love Hawaiian shirts and kilts, which both need bold colors (not necessarily bright or pastel, but bold). Hell, I’ve rocked a plain tee-shirt with an unbuttoned Hawaiian shirt, kilt, and sandals before.

Honestly, it's what color you can wear, because me and my mom wear "autumn colors" like a mute green and whatnot. So it's not what's just trending, it's also what fits your style.

I'd love some videos discussing what the big fashion trends were throughout human history and why they became so popular. It could be a whole series, covering hairstyles, makeup, and what popular fashion looks like and has looked like in different parts of the world.

Though being a woman has its downsides one of my favorite aspect of it is the amount of choice and versatility we have in the clothes we wear, and I really want this for men too! They should be able to use fashion and style as a form of self expression as much as we can and I hope to see more men wearing outfits with kenergy or just men being more experimental in fashion :D.

Thanks for the 101 Fashion History vid Mat. I learned ALOT more than i ever expected in a Barbie episode

Yes finally! I would love to see to a change to menswear. It always feels so sidelined! I hope men embrace the wave of colour!

As much as I like the idea I really doubt a majority of men will start dressing in more colors and accessories. Most men I know rarely even wear a watch

Style theory idea: how often should one wash their towels? According to the video y’all did on soap, it doesn’t get you clean, so could towels be potentially making us even dirtier?

Hey MatPat, I'd love to see an episode about barefoot shoes from a style, practical, and health standpoint. Is there any research on their claims?

I did Barbie right after Oppenheimer and I found Ken to be so fascinating when seen as a sort of mirror to the men in Oppenheimer. Like them, he is desperate for validation from the men and women in his life, just in different ways. And like the men in Oppenheimer, this need for validation has disastrous consequences

THANK YOU, I literally needed men’s fashion to be changed so bad, I’m so happy

Why?

​@@NemoIncognitoprobably because it's generic and flat. While woman get to wear 1500 different dresses man fashion is always the same shirt with 100 different prints

@@PDD555 Doesn't 1,500 different dresses seem a bit outlandish to you? Besides, worrying about the style of clothes for the sake of looking chic seems to be a first world problem.

@@NemoIncognito it was a metaphor, I'm from a third world country. I'm just saying it'd be nice to have different options

@@PDD555 I apologize. I probably came off more rude than anything.

I would love a video on the history of fashion influencers!!!

I would rather have Neo and Trinity's clothes than Barbie's any day. I want those coats!

So that's why fashion blogs warned me that bold colors were gonna become a new trend FINALLY SOME COLORS!! ngl i can't express how excited i was when i saw the first fuchsia and neon green colored hoodies and see bold prints on shirts suddenly. I love myself color in my fits, now it's actually also becoming a possibility without having to go to the womens section😌

As a non binary person who wears mostly men's clothes and loves color, I see this as an absolute win

Happy for you fam 👏

Got a bright yellow crewneck yesterday and I'm over the moon

Everyone is non-binary. No one is a stereotype

@@SmartCreeper Not what that means...

As a man I personally didn't think Ken's clothing went far enough. The closest thing was the faux mink jacket and the outfit from the MojoDojoCasaHouse with a bandana. Otherwise it was generic Hawaiian shirts, workout shirts, and cowboy outfits. No kilts, no robes, no interesting hats even. The most interesting male piece of clothing to me was actually the zip up polo shirt from Allan in the Marketing shot saying "there's only one Allan". With the reasoning that it's more casual with a button up without needing imagery that makes them look more like Hawaiian shirts than polo's.

This is really interesting because I can already see this happening with my oldest brother. He mainly wears fashionable shirts and shoes on outings. Mainly because he doesn't go out often. But if I go in my brothers closet I swear I see one side full of black, white, gray, and brown shirts. While the other is baby blue, purple and bright green shirts and some with patterns. Interesting seeing his taste in clothes expand.

Mat Pat‘s Humor is absolutely brilliant!!

MatPat is really enjoying his discovery of his skin tone matching pretty much any color for fashion.

The emotion I felt when I say Kenny in his shirt is indescribable. The best way I could describe it would be pure and unadulterated joy.

I love the new colourful style for men! It's so much more fun and interesting!

This is what I love about the Barbie movie so much. It addresses all the issues about women but also leans into how these things can affect men too (basically the patriarchy). I never unserstand men that uphold the patriarchy, it holds them back just as much.

As a woman, Im sooo excited to see men wear more exciting clothing. ❤❤❤

Literally 😭

💀

Same 😭

I didn't realize how much the things we watch and enjoy shape our style preferences, but now that you mention it, it makes so much sense.

I know it's a bit niche but I'd love a video on the history of wigs

As someone whose complained for years about how men’s wear lacks fun colors and floral patterns and having to find stuff in thrift stores… FINALLY

This is really sweet, I am glad men fashions are throwing back the black and embracing the soft, bright colors.

4:36 the first major fashion shift for men's fashion from film can actually be traced to a full twos decades earlier than the 50's. In the film, It Happened One Night Clark Gable removed his shirt to reveal he wasn't wearing an undershirt because it was messing up the pacing of the scene. The men's undershirt industry never recovered.

I'd actually love to see an episode abt historical fashion influencers ngl

I constantly feel 'underdressed' alongside my S.O. because men's fashion is so limited and the few ways there are to dress up are not really my thing. Ive been experimenting more with my style and adding more warm, relaxed colors has been a big part of it. Cant deny though that a more grunge outfit with a hoodie is still my go-to.

I loved the Barbie movie, adding pastel to my outfits sounds very fun

This might be my favorite Style Theory. Excellent job, team theorists! ❤💃🕺🧜‍♂️🧚‍♀️

As a display artist, I am so in for men to have fun with their clothes! I've been trying to prod my husband to put on a little colour for years 😂

I hope so much that this movie will bring a lot more color and shape into the men's wear sections of fashion stores.

Just couldn't go with at least one channel without a creepypasta opening. Could you matpat?

I wish our fashion was more inspired by Tron Legacy. Those light suits were dope.

i believe my favorite marketers for the movie arent even paid by mattel, its the artists who drew so much amazing fanart. they made me feel more excited to see the movie as i never saw any extreme marketing tactics because i live in the middle of nowhere, so twitter was my best friend for all sorts of marketing and news on the movie

You called me out so hard. I am a man that only owns casual graphic tees and hoodies lol. Legit when me and my partner, an extremely fashionable woman, watched the barbie movie together. I saw the "Kenough" hoodie on screen and leaned over to her and said "Oh MY GOD can I ?!?!?!?!" She interrupted me and said "Yes omg that would be so cute on you!!!". I pre-ordered the hoodie walking out of the theater and I cant wait for it to ship later in Sep. Also I love the idea of wearing more colors. Haha, this from a man who has literally not changed his style in 10 years.

I have ALWAYS thought that male clothing and fashion options were depressingly meagre. I cannot wait to see the boys out here living their best life in personally cultivated fits and styles!

i wear black and grey more than anything, but after watching the movie i immediately ordered a Kenough hoodie.. neons look atrocious on me (woo Soft Summer color season) but i certainly need to get some pastels in my wardrobe.

I KEN't get bored when I watch these videos. More than KENough to catch my interest!

I’ve been trying to do this Ken fashion for a few years now. Never could figure out where to shop for it (I’m really bad at this)

As someone who loves bright colors and even patterns sometimes, I LOVE this for guys. Wear the fun stuff if you want: it is OK!

I think you forgot vaporwave fashion, especially how bright and vivid colors it brought to fashion.

Congrats for 50 episodes on style theory! 🎉