PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

  • Am Vor 27 Tage

    Jackie AinaJackie Aina

    Dauer: 24:29

    What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
    P R O D U C T S M E N T I O N E D:
    PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
    Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
    C O L L A B S
    Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

    C O N N E C T W I T H M E:
    instagram: @jackieaina
    snapchat: jackieaina
    facebook: Jackie Aina
    twitter: @jackieaina

    B U S I N E S S:
    For business inquiries please contact jackie@rare.global

    *Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

    Changing the standard of beauty, one tutorial at a time :)
    Phil 4:13

Jackie Aina
Jackie Aina

PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

Vor 27 Tage
onlooker4564
onlooker4564

That thing of you chanting your own name....weird....

Vor 22 Tage
Grace Riccini
Grace Riccini

👏👏👏👏👏👏👏

Vor 24 Tage
Joy Yi
Joy Yi

I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

Vor 4 Stunden
Skye bouwkamp
Skye bouwkamp

People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

Vor Tag
Jackie Aina
Jackie Aina

people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

Vor 13 Stunden
1969Vanessa G
1969Vanessa G

DG 7 is what Jackie picked. DPG 1 As a correcter. picked. Primer Milk Hydrowater primer.

Vor 2 Tage
Mollie Schonberger
Mollie Schonberger

for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

Vor 3 Tage
doorframepush
doorframepush

Teint Idole is over-rated imho. I used to use it, the coverage sucks.

Vor 3 Tage
Charity Smith
Charity Smith

Pls do a video with the fam!

Vor 5 Tage
McKenzie Jones
McKenzie Jones

If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

Vor 5 Tage
Jackie Aina
Jackie Aina

that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

Vor 5 Tage
Ana Allen
Ana Allen

wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

Vor 6 Tage
Super Kay
Super Kay

Jackie...did you just hit the whoa? Lmao

Vor 6 Tage
A Isse
A Isse

Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

Vor 7 Tage
Victoria Stone
Victoria Stone

I love you!

Vor 7 Tage
Fermin Ortiz Jr
Fermin Ortiz Jr

1,000 shades next

Vor 7 Tage
Jamie Hargrove
Jamie Hargrove

Where would you suggest going to get a foundation shade match that would have access to a range of good products.

Vor 8 Tage
Jamie Hargrove
Jamie Hargrove

The mind your childcare comment hit me hard lol

Vor 8 Tage
LB Lipney-Burger
LB Lipney-Burger

Jaaaaackie WHAT foundation brush is that? Dang I want to try it

Vor 8 Tage
Oblong Polka Dots
Oblong Polka Dots

Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

Vor 8 Tage
ren oops
ren oops

Your so pretty and funny it not fair you don't even need make up

Vor 9 Tage
Trice Tyme
Trice Tyme

Thanks

Vor 10 Tage
The Fallen Star
The Fallen Star

“Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*

Vor 10 Tage
A Jar of Jam
A Jar of Jam

This was such a thorough review. Thank you!

Vor 10 Tage
The Fallen Star
The Fallen Star

Sis send me my shade!!!!

Vor 10 Tage
sleepless wanderer
sleepless wanderer

thanks for such an in depth review! you look amazing

Vor 10 Tage
nehv78 Sm
nehv78 Sm

Your makeup looks good.

Vor 10 Tage
z a myers
z a myers

I might need to go buy that

Vor 11 Tage
Lexi Hamm
Lexi Hamm

only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

Vor 11 Tage
Jackie Aina
Jackie Aina

if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

Vor 10 Tage
Jackie Aina
Jackie Aina

I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

Vor 10 Tage
Lexi Hamm
Lexi Hamm

@Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

Vor 11 Tage
Jackie Aina
Jackie Aina

what are you even talking about like did you even watch the video...

Vor 11 Tage
Gwendolyn Solanke
Gwendolyn Solanke

I am gonna try this......just because you said I should be able to find my shade and its light weight.

Vor 11 Tage
Mack Doesn’t
Mack Doesn’t

LIGHT RANGE LOOKS SO LIGHT OMG thank goodness

Vor 11 Tage
Super Kay
Super Kay

Jackie did you just hit the whoa? 😂😂😂

Vor 11 Tage
Betty Bane
Betty Bane

I’m interested in this

Vor 12 Tage
Natty L
Natty L

Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *

Vor 12 Tage
Books Boots and Music
Books Boots and Music

Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

Vor 12 Tage
The Dodo
The Dodo

When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

Vor 12 Tage
Charis Sims
Charis Sims

Okay but when I think of olive , I think green ?? Somebody help me out 😭

Vor 12 Tage
Audriana Tony
Audriana Tony

O fawk nooo. Where is the theme song sis!! 😂😂

Vor 12 Tage
Angie Hoyos
Angie Hoyos

Guys i just started my youtube chanel from zero, would appreciate some love ❤️

Vor 12 Tage
IndiaJL
IndiaJL

🤠

Vor 12 Tage
Aida G
Aida G

It feels like ester lauder double wear

Vor 13 Tage
Nadia Nanette
Nadia Nanette

This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

Vor 13 Tage
Mary Macfadzen
Mary Macfadzen

It looks like that shade matches you perfectly!

Vor 13 Tage
Nikki Raynor
Nikki Raynor

does anyone know what lashes she’s wearing? 🙏🏻

Vor 13 Tage
kilyssah
kilyssah

Their website is helpful too with finding your shade.

Vor 13 Tage
Beatrice2 2
Beatrice2 2

Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

Vor 13 Tage
Andrea Guerrero
Andrea Guerrero

Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

Vor 13 Tage
Boi I think not
Boi I think not

No one at all: JACKIE: MIND YA BUSINESS AND WORRY BOUT YA CHILD CARE HOW BOUT DAT

Vor 13 Tage
kldruh
kldruh

AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

Vor 13 Tage
Amoy Hong Ping
Amoy Hong Ping

I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

Vor 13 Tage
alwayzjello
alwayzjello

Where can I buy the minis?

Vor 13 Tage
alwayzjello
alwayzjello

I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

Vor 13 Tage
cherrypie37
cherrypie37

During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

Vor 13 Tage
Sunset Gao
Sunset Gao

She looks like she isn’t even wearing foundation! Wowowowow

Vor 14 Tage
MelonMonay95
MelonMonay95

I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

Vor 14 Tage
Kennedy Montanye
Kennedy Montanye

Pores? WHERE?!?!

Vor 14 Tage
Courtney Bracey
Courtney Bracey

“No pores found...error 404” 💀. Loved this review!

Vor 14 Tage
Eva Marva
Eva Marva

"100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

Vor 14 Tage
Maraviar McCoy
Maraviar McCoy

Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

Vor 14 Tage
jdeang817
jdeang817

I bought the pressed powder for my daughter last night, it looks amazing on her!

Vor 14 Tage
SANDRA DUDLEY
SANDRA DUDLEY

Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

Vor 14 Tage
Justine Deruyck
Justine Deruyck

I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

Vor 14 Tage
Ashley Marie
Ashley Marie

i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

Vor 15 Tage
doombuggy123
doombuggy123

Shoooooooot, that foundation made your skin look FLAWLESS

Vor 15 Tage
AngelsHikari
AngelsHikari

Cool heading there now!

Vor 15 Tage
Monica Williams
Monica Williams

Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

Vor 15 Tage
my dost
my dost

Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

Vor 15 Tage
Aza Briand
Aza Briand

Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

Vor 15 Tage
Laporsche La Belle
Laporsche La Belle

I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

Vor 15 Tage
Catherine Martinez
Catherine Martinez

Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

Vor 15 Tage
Sabrina Mitchell
Sabrina Mitchell

That's a generous pump, i do love me a generous pump.... Me too sis, me too

Vor 15 Tage
MUMT Kayla
MUMT Kayla

Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

Vor 10 Tage
Gwen's World
Gwen's World

Can you do a video about shade matching to your sisters and cousins?

Vor 15 Tage
Heather Monroe
Heather Monroe

Jackie you look so beautiful!!

Vor 15 Tage
Isaiah Jerome
Isaiah Jerome

👑👑👑👑👑

Vor 16 Tage
Krys_tal
Krys_tal

Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

Vor 16 Tage
Classy Lady
Classy Lady

That's a pretty foundation on you girl!

Vor 16 Tage
Jackie Aina
Jackie Aina

thank you!

Vor 16 Tage
Kenny Hendricks
Kenny Hendricks

Honestly i dont even wear make up but i love her personality. Subbed!

Vor 16 Tage
Briante Epps
Briante Epps

Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤

Vor 16 Tage
GRACE KALE-LEE
GRACE KALE-LEE

I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

Vor 17 Tage
Jordan Fincher
Jordan Fincher

SPACKLE

Vor 17 Tage
Ruru Home
Ruru Home

No pores found... error 404!! 🤣🤣🤣🤣

Vor 17 Tage
Nicole Rocamora
Nicole Rocamora

Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

Vor 17 Tage
Alejandra Garcia
Alejandra Garcia

Love watching you, always making me laugh!😂❤️

Vor 17 Tage
Halie Knowles
Halie Knowles

Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

Vor 18 Tage
Ashley Smith !
Ashley Smith !

OK ! So am I the only person digging this calm black look or whatever 😁

Vor 18 Tage
Jai Fierce
Jai Fierce

I swear I freaking love herrrrr! 😂💀

Vor 18 Tage
Tatyanna Aaliyah
Tatyanna Aaliyah

Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

Vor 18 Tage
Mrudula Akkinepally
Mrudula Akkinepally

Love the content! But please do an updated best concealer video!!! Thank youuuu

Vor 18 Tage
Sugru Y
Sugru Y

Jackie is basically the iiSuperwomanii of the beaut community

Vor 18 Tage
K H
K H

You seem angry in this video....

Vor 18 Tage
Jalah Davis
Jalah Davis

So how do you get the full box

Vor 18 Tage
Tara Morin
Tara Morin

Hi friends watching this video! If you’re like me and want to pick up this foundation but not pay for shipping costs, ALL 100 shades are available on Kohl’s website (20 per listing so you have to find your category, then pick your shade) and it ships free to your local store! So you can either get it off the Pur website and pay shipping if you just want it directly, or you can get it shipped free and go pick it up if you have a local Kohl’s. Just wanted to help out :)

Vor 18 Tage
Lizzeth Morales
Lizzeth Morales

I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!

Vor 18 Tage
Maxi Edwards
Maxi Edwards

I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!

Vor 18 Tage
Briana Hanks
Briana Hanks

I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video

Vor 18 Tage
Miz Honey
Miz Honey

Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely

Vor 18 Tage
Malene von-Ahnen
Malene von-Ahnen

Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!

Vor 18 Tage
AngelaMUA
AngelaMUA

"Calmfully" 🤣🤣🤣

Vor 18 Tage
Isabel Manahl
Isabel Manahl

“Y’all got the secret sauce we need to talk”😂😂

Vor 19 Tage
ASHLYN
ASHLYN

Am I the only one who has pale ass skin but I still watch Jackie bc she has such a great personality and it’s interesting to see how foundations look on other skin tones.

Vor 19 Tage
Thrifting Mama
Thrifting Mama

Excited for this foundation because I’m 420-430 in Fenty and don’t want to buy both so I need one foundation that matches me better.

Vor 19 Tage
Southern Joy
Southern Joy

I really was interested in what you were talking about in this video but I had to turn it off, just way too much talking!!! It's nerve racking!

Vor 19 Tage
Jackie Aina
Jackie Aina

it’s a review. if you dislike someone talking about the product in a review then they aren’t for you

Vor 19 Tage
Emily Elizabeth Gilbert
Emily Elizabeth Gilbert

PLEASE DON'T EVER STOP SINGING YOUR NAME!

Vor 19 Tage

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