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Screw Nvidia, whoever has the best performance per watt is getting my money. I hope AMD blows them out of the water.

"Not EVGA" oof

Am i old when i get ada lovelace confused with linda lovelace?

Just bought my last EVER NVIDIA-based EVGA card(s). RIP EVGA (NVIDIA), may you resurrect yourselves - after a well deserved vacation - as an AIB for AMD or some other hi-end graphics chip MFG. They would be lucky to have you as their partner!

EVGA: lord jensen can we please make money on a 1600$ gpu? Jensen: HAHAHA no

I just hope RDNA3 is competitive and better priced. That 4070 disguised as a "4080 12GB" and its price is just ridiculous at this point. Sketchy move, that.

wouldn't expect anything less from a company to be scummy...

the 4090 not being significantly more expensive than the 3090 kinda shows nvidia thinks AMD is competitive to me

4070? 4060ti !!!

Im curious if the rtx 4080 12gb will cease to exist once 30 series is sold down and the rest of the 40 series comes out. It feels like the 4080 12gb was created do to the high supply of the 30 series.

Shockingly high prices given the GPU market "crash", although GPUs are still ludicrously expensive, just not as much relatively. Ram amount is pretty disappointing overall, would have liked to see 16GB start earlier in the hierarchy. Curious to see what AMD has to offer.

yeah, i'm blown away by these prices. it's like they (most likely did) plan them during the shortage. like, holy sh1t! 900 for the base!!!!! what!!! what!!!!!!!

It's the same price as last gen for twice the performance. What planet are you from? Were you in the market for a $1500 card last gen but aren't now? If you think the prices are insane then you were never in the market for those tier cards. So just wait for the cheaper ones to come out.

@MattMexor2 those are historically insane prices. Highest tier cards have never been close to $1500. That price is absurd.

@Daytimerocker because it's 1.5 - 4x faster than the previous gen. They could have charged us a lot more you know.

@Daytimerocker That's not true. The highest tier card was $2000 last generation, it was $2500 the generation before that (Titan). and $1200 the generation before that (Titan X) which is about $1500 in today's money. Who says you have to buy the highest tier card? It's a 608 mm^2 die size chip on a cutting edge process. The last time nvidia used a cutting edge process was for the 10 series and that $1200 Titan X that was part of the 10 series (again, about $1500 in today's money) was only 471 mm^2.

$200 GPUs are such a distant memory. I don't think any of our grand kids would believe us if we told them that used to be a very normal thing lmao

i agree lol

1660 super was only 3 years ago Crypto is temporary. Anyway, SMIC is gonna smash it with their products if regular prices don't go down in the following years

Used to be cars that cost $4,000 brand new as well. Go figure.

@Loki 76 I don't think you can compare the car industry to the tech industry exactly... But we _are_ stagnating with every generation so there's that.

@Loki 76 Does every component's value in your computer increased by 50% ? You've got your answer

I want to thank Nvidia, they have made me feel even better about getting a 3080 and 3060 for retail and sticking with them for years to come, I alreday was more than happy but this just makes me delirious! These prices are insane for founder editions, the partner editions will mind blowing. Come on AMD you have been given a huge gift, don't blow it.

When DLSS 3 games come out you will be crying in a corner.

Nvidia probably forgot to send you thank you notes with the 3080 nd 3060.

Just curious: what GPU(s) did you have before upgrading to the 30XX series?

@Loki 76 bruh DLSS is just a glorified upscaler. Go native or go home.

This really feels like they're setting up AMD to succeed like Intel unintentionally did. I'm really excited AMD! please don't let us down

amd better not greedy too.

On the laptop side they have a 6700S/6800S which are basically the 6600/6600XT dies, while they had a 6700M/6800M being the 10GB 6700 and 6700XT die. So they have this kind of dodgy naming too...

@RS 390 thats not unique to AMD, thats how laptop specs work

@Jordi Roodi The thing is they already have a 6800M for laptops which is a 6700XT die. They changed a letter and boom, it's now a 6600XT.

@RS 390 well, 3080 Ti on Laptop also performs like Desktop 3060 Ti, irl

Man I remember top tier GPU's being around 500 - 600 bucks back in the day. Don't think I'll ever have 1600$ just laying around to buy a GPU.

I can't help but feel the insane pricing is their method of trying to sell the large overstock of 30 series cards without having to drop the old card's prices that much.

Obviously. 30x should be cratering in price now, but instead….same old Nvidia.

You would be correct according to actual words from Nvidia's CEO. Jayz2cents has a video on this.

That is EXACTLY what they are doing. Mark my words, they are going to drop the price for the RTX 4xxx series once the RTX 3xxx series stock is gone. This is basically just a price-gated paper launch.

@Nide Exactly. They want to sell 30 series at maximum price for as long as possible. EGVA quit because they knew NVIDIA will lower the price once 30 series overstock problem has been dealt with. NVIDIA is basically backstabbing their AIB partners.

Then why keep dlss 3 exclusive? 30 series is basically irrelevant now that the dlss3 nd RTOD is the talk of the town

It is weird to see undervolting more valued than overclocking now. RTX 4000 series uses a lot of power

Eagerly waiting for Arc GPU's to mature and see how they improve over time.

With the end of crypto mining, I feel that this pricing model is an example of how companies take a while to adjust to the market. These cards would have sold at these prices earlier this year, but now since you can't mine Etherium anymore, the miners won't buy these cards and gamers are notoriously fiscal so I see this generation being similar to the old days of the 90 series and earlier where every card sold under MSRP by a few hundred dollars.

you're probably spot on here. grab some popcorn, this meltdown will be real fun to watch.🤣

I think your reasoning behind the higher prices makes the most sense.

exactly, those prices were surely made probably months (if not a whole year) ago, while there was still a huge demand of GPUs and they really couldn't keep up with production. I wouldn't be surprised if those card where made months ago, now they're trying to sell these expensive cards because they paid tons of money to produce them, while later this year (and start of next year) they will have new batches ready that will be way cheaper to produce so they will be cheaper to us customers. Sadly we'll have to wait a few more months to see that, but the market will surely crash because they'll flood it with so many card. My 960 (yeah, an OG one bought in 2015 like) was like 200€ cheaper than the MSRP of it, and we'll somethign similar I think around February/March, probably around the launch of the 4070/4060 (so the normal gamers who only need some perfomance but they do not care about 4K@144HZ will be pleased, NVIDIA will gain money and its stocks will rise and everybody is going to be happy)

I wish I could agree with you, but I've seen this movie before. The 10 series cards were great to mine on and mining was booming, so the release of the 20 series cards had a HUGE price rise. But before the cards were released, mining crashed and used cards were flooding the market. But idiot people still bought them at whatever price Nvidia was asking. That just taught them they can charge whatever they want. Proof is in the pudding, prices increased again on 30 series cards. I think the thing people don't understand in general, companies this big only listen to one thing, your wallet. That is the only voice you have. If you don't like what the company is doing, yet you buy the product anyway, even if you do it kicking and screaming, they don't care. Vote with your wallet.

Scalpers are going to regret this one

Would be interested to see AMD vs. NVidia in an apples-to-apples comparison and price point. I expect the prices NVidia is publishing will come down either way.

That memory bandwidth has been proven to show bottlenecks in older graphics cards, I can only imagine how bad it's going to be on this one.

wtf Gamers Nexus ist so schlecht geworden, das ist viel besser https://youtu.be/BtB4FebTSnU

12:17 I'm really glad you brought up the issue of endless security vulnerabilities as a result of out-of-order/speculative execution. I don't see this ending well, at least for clients in the enterprise compute/AI cloud. Many in the tech world have short memories, but not you guys. Fantastic analysis as always!

Petition for the 4080 12gb to be called the 4070

And reduce the msrp price to $499

Signed

Nah, knowing NVIDIA, they would rather rename the 16GB a Ti before that ever happens

More like a 4060 ti because of the bus width

Nvidia calling gamers morons by using that name. The disrespect. No wonder EVGA dropped them harder than I dropped my jaw at that pricing.

I massively appreciate all of the hard work you guys do for us.

The frame interpolation in DLSS 3 will presumably introduce additional latency because it will only be able to interpolate between previous frames and not predict future frames. I haven't seen anyone discuss this yet.

Having seen the price I knew the first place to stop for information was Gamers Nexus. Thank to the whole team for the hard work in delivering not just videos but knowledge.

Once these are available, do you have any plans to benchmark on text-to-image processing like Stable Diffusion and/or ML model training? I love seeing stuff like Blender benchmarks but I feel like NVIDIA is really trying to differentiate themselves from AMD in the ML space more than in 3D graphics (even if their marketing is primarily focused on gaming). As far as I know, nobody is currently benchmarking this stuff, especially not at the level of quality that you do, and it would be interesting to see differences between NVIDIA 3000 and 4000 generations as well as between NVIDIA and AMD. Also, any plans or thoughts on comparing performance with DLSS turned on versus turned off? I've seen people saying that DLSS actually causes latency and reduced quality in games but is used in marketing because it increases FPS. Would love to see some actual data on this since I have no idea if that's true or not. Thanks!

Be interesting to see if failure rate escalates in line with cost per watt. That 4080 12gb should be a 4070, but Nvidia never fails to milk consumers for all it can. Expect a 4080TI or Super to be 20GB? Either way going sit this gen out. The only exciting thing may be the raytracing improvements.

The 12 GB variant is literally what the 4070 should be. But they're instead asking for an 80-tier price.

Exactly. This is just pure greed and saying we don't care about you. We just care about your money

Actually old Titan pricing here in Europe. 1100€ for a xx70 class die, grim times.

80 tier price was 699. This is 80ti tier price

HIGHER than 80 tier price. Don't forget that. It's already far more expensive than an 80 should be in the first place.

No it IS a 4070 that's being intentionally misnamed

I just saw the prices for Europe and for the RTX 4080 12GB (4070 Ti would be a more fitting name) it landed around 1150€. Ouch! I was going to wait for 4060 to come out, but assuming its price will average 600€ for Europe, that's prohibitively expensive for a lot of people. I hope AMD can take advantage of Nvidia's pricing, but I hold little hope that their prices will be significantly better.

I was gonna get a 3060 but price circumstances changed . I’ll stick with my 1080 and hope AMD finally compete properly

@Bitronicc nah the 6600XT is faster in games while costing less. Even the 6700XT is just a few bucks more and it's WAY faster than the 3060. However If you do professional work, you should go with the 3060.

The RX 6600 XT / RX 6650 XT is faster and cheaper than the RTX 3060.

@Bitronicc the 3060 is like 20% faster than a 1080. OP should really look for a higher tier card unless they don’t need more raster. 3060 has RTX and 12GB vram, and if vram is needed the next step up would be the 3080/Ti.

@Bitronicc if you use your card primarily for professional work then absolutely, you should go for Nvidia. If you're just gaming, especially in the midrange then AMD is currently your best bet. If OP is just gaming then he should buy the 6600XT if not then 3060

@Bitronicc Where can you get a 3060 for $320? MSRP is meaningless if they aren't actually being sold at that price.

These 4090s are huge cards, it is interesting how the workstation cards will look like and how they'll call it - RTX L6000 or something.

Synthetic Frame Insertion. If it's like a smart frame interpolation, then I'm curious to see how much latency it introduces.

SMASHING A for doubt on it being somehow proprietary to the new architecture. I think they are being scummy.

People are forgetting the reason EVGA is abandoning NVIDIA is precisely because of the low margins, so increasing prices for the 40 series is to help partners sell more 30 series cards. Scummy either way because GN's own insiders said the 30 series was higher because of the market conditions which they are happily taking advantage of.

3080 was 699€ in Spain, now the (real) 4080 16GB is 1469€, more than double the price, it's insane.

I can't see how they will sell any. Maybe they don't want to sell any?

This thing shouldn't be named 4080 to begin with. It also provides a look into lower series, which probably will be disappointing in terms of performance and pricing.

Yup, my 3080 cost me 720€ (Asus TUF) and now the equivalent of that its gonna cost 1500€, madness

I have never seen an RTX 3080 priced as 699€ in Spain. 849€ as of now. Where?

700€ a 3080 in Spain?! I can't find any under 860€ here in France... (FE is officially 760€, but they have never been really available...)

Given Nvidia's behavior and what's come out with EVGA, the GPU in my current computer will probably be the last Nvidia product I buy.

Was going to give them the benefit of the doubt, but with this pricing it's pretty obvious they really want to go the Apple route: Piss off everyone they work with, charge ridiculous prices because their ego says they can. Hope AMD/Intel just stay practical and dig the market out from under them.

I have to ask, are they improving their cards or just pushing more power through the cards?

Oh great, so I am going to have to wait for new PSUs too. The technology looks impressive, I am keen to see what AMD is doing on the GPU front.

Eagerly waiting for Arc GPU's to mature and see how they improve over time.

Sorry to break it to you, but Intel's GPU ambitions are on the verge of collapsing already. Rumours say we'll get the Alchemist and Battlemage cards and that's it. Turns out building a competitive GPU out of nothing is incredibly costly and difficult process and the numerous setbacks have cost them company exec support.

there's also the psu cost you'll have to add onto this, a hidden charge that most people will have to pay due to the insane power requirements

The pricing on the 80 cards is blatantly just mugging off pc gamers now. Forcing people to either step up to the big margin 4090, or help clear their 30xx cards of which they’ve got too many. In the UK the 12GB 4080 is just shy of a thousand pounds. For a 192 bit card. Insane. And the ‘real’ FE 4080 is essentially DOUBLE the price of the FE 3080. In one generation it’s gone from £650 to £1269!! How can anyone defend that kind of price increase.

Yeah and the 12GB 4080 is AiB only so it's probably going to be a lot more expensive than that. Absolutely ridiculous

Yeah they are clearly not trying to sell 4080 in volume right now, they'll probably drop the prices when highend 30 series sells out

You know what to do: don't buy it.

Yeah and did I see the 4090 is £1679 here in the UK? Madness. I'll be voting with my wallet for team red

As someone wanting (and needing) a new pc it's worrying. I usually go to 1.5k at most but that won't get you much these days ;(

DLSS3 Frame Generation sounds like the worst possible solution regarding input lag and 'current game state' latency, just to provide a fake FPS number. The real gains from high FPS is that you see the REAL game state sooner and can react to it faster. For frame generation to provide any value it would need to predict new frames from the latest state which also take into account the latest user input this is hard or impossible and not what they seem to be doing...

Nvidia is leaving an opening for intel to gain on them with these ridiculously high prices. I am surprised they're not dropping their prices and trying to undercut and undermine their competitors by dumping cheap cards on the market

At point I'm not surprised that NVidia is pricing those cards the way they are. Here's hoping AMD can bring out something better in terms of value.

I think DLSS 3.0 is going to be a huge disappointment. Firstly, I cannot comprehend how predicting intermediate frames will NOT cause ghosting artifacts. Secondly, generating intermediate frames independently in GPU will negate all the advantages of higher framerate in game engine like keystrokes being registered quicker to generate the next frame.

This is beyond insane, especially in today's world. Also, the Wats on those is crazy too. We all knew from the leaks, but holy cow. Its actually true.... Electricity prices here are NO JOKE

Also the SIZE! Let me bust out my 30 year old massive Gateway beast of a tower to fit this ridiculous power-sucking vortex into my case.

Todays world everything has gone up in price in the last 3 years, the housing costs have gone up massively

This is the only channel that has cut through the marketing bullshit. I've seen a couple channels talk about the 4080 12gb as if the only difference is the 4gb of memory. Thanks for doing what you guys do.

indeed. Jay, in rushing to get his video up first, missed this.

Steve slowly becoming the only trustable channel here, actually representing a rational consumer's mind. That DF "teaser" is just a straight up sellout, throwing at you all the buzzwords marketing gave them, Jay justifiying a massive price increase(again)... I don't even want to watch any of the other's guys "impressions".

@Kira tech jesus is there for a reason.

@Kira Yeah, even though the rumor has been out there for weeks. He acted like he has no idea what's going on with the 12gb version. You can see the discrepancy in the spec sheets, even.

@vintatsh DF has been sellout since their very first Ampere tease

These companies need to make their cards far more efficient. Pullinging over 600w on a single card is unacceptable.

The power draw of these parts are getting to the point where the quality of the house wiring starts to become a real concern, especially in older buildings.

They are more efficient though, way more efficient, however, they use that efficiency to pull more power to up performance. Efficiency is measured in something like fps per watt, not total power draw, and in terms of efficiency, the 6800 gets over twice as many frames per watt vs the RX 580, and the same with the 3070 vs the 970, it just happens that they're putting more cores and faster cores in as efficiency goes up at the same time so the power draw also goes up. Another way they're addressing it is DLSS, so an even less powerful card can perform just as well with a minimal drop in quality. Basically, efficiency is definitely going up, you just wouldn't be able to see it by just looking at power draw, and if you care more about total power draw instead of frames per watt, you're not their target audience anyways.

Never mind that the performance numbers came from Nvidia, the fine print on the ones claiming 2x performance said it was with DLSS frame generation enabled - which if it works well, it's nice to have, but suggests performance for non-DLSS games won't increase nearly as much.

oh, good point. I completely forgot they need to actually have a data set to run it. LMAO. Yeah...not looking too good. I think ill pass.

Whatever you want to tell me about pricing, i believe the 4080 16gb is a nice buy for those who waited already 3 generations of GPUs for an upgrade. The performance seems to be really really good and seems quite future proof. Let's not forget that all developers are slowly migrating to Unreal Engine 5 which will absolutely eat up these GPU's.

Future pricing of the cards, both AMD and Nvidia, will be interesting. With the high prices of Nvidia for the 40 series, AMD will probably price only slightly lower than Nvidia in the beginning. That's capitalism. Maybe the price difference for the 7000 top model will have a bigger difference to Nvidia's top model simply to make a statement. Based on the available information, AMD has much lower costs for production of the silicon (known and developed 5N and 6N nodes, high yield due to nodes and chiplets), whereas Nvidia uses a cutting edge, pricey 4N node with a huge die size which alsoi affects yield. So AMD should have more headroom for lowering prices than Nvidia, if they have to.

This kind of pricing will push people away from pc gaming tbh. I already longed for the dual chip gpu days and sli configs, it was a fun time back then. I'll wait and see what AMD has to offer. Thanks, GN!

crazy how Nvidia can just call the 4070 a 4080 12GB and charge over $1000 for it

thats some apple type shit

@Trap lover worse, I feel

It's actually only $900

@For An Angel As if you will only have to fork $900, add taxes, add shipping, add the AIB surcharge, you're at $1100+.

@For An Angel "only" 900 for a effectively a 70 card lol

I like seeing the slightly better power rating for the 4080RTX (16gb). Considering I work with SFF builds, this is a worthy upgrade over the last SFF build I did with a 3080ti. I am curious as to the transient peaks though. The 3080ti basically pegs my last SFF build on such spikes, so much so that it'll even trip the alarm on my battery backup station. Thermals are also a big deal - of course. However, the MFS claims make it inticing that this incoming generations maybe a great performance per watt compromise for SFF builders like myself. It's just too bad the shit is so expensive. 800 bucks for what is essentially a '4070' that they don't want to call a 4070 is just obsurd Considering my last '70ti model was a 350 dollar card brand new.

Never disappointing. Awesome content.

i love the "which is all good. . that's how these companies should work" when he mentioned AMD tried to steal the thunder away. XD gotta love the honesty and transparency on this channel. love it. otherwise, im really just waiting for AMD to give us something to rival the nvenc encoder/broadcast suite and then i'd probably switch to AMD.

Interesting, Might sit out a gen for upgrades or see what price point AMD comes in.

I'm definitely waiting to see what comes from RDNA3. I don't want to spend over 1k for a proper 4080.

Now is the perfect time for AMD to crush Nvidia this generation with Nvidia’s insane pricing

Especially if they can somehow entice EVGA to join them. Probably never going to happen but damn if it isn't an opportunity.

I wish lol... AMD will follow Nvidias lead for pricing, maybe slightly cheaper. I hope I'm wrong!

Nvidia is in a real pickle because they’re using monolithic die

I wasn't expecting to 'nope' out of nvidia as an option so quickly, but man are they taking the piss in every conceivable way. Excessive power draw, excessive price, scummy 4070 rebrand with a bumped up price to boot... I was already leaning towards AMD because of the rumours of better power efficiency, but at this point AMD would have had to made some seriously fucking terrible decisions to make me want to go with nvidia.

if EVGA stops making cards they stop making everything seriously it’s 80% of their revenue. Sounds like they have a lazy ass CEO.

Can't wait for the rasterization gaming benchmarks on GN hopefully demonstrating Nvidia's claimed *two times* superior performance of RTX 4090 over RTX 3090 Ti Nvidia 'forgot' to present, despite having time and ability to produce them for potential customers.

I honestly would have liked to see AMD beat geforce to the punch here. I know AMD is holding their cards to play their usual game, but I would be leaning into this hard with aggressive marketing and price-match programs, while beating nVidia to the market.

I think I'll wait a year after the 4080s launch and hope the price is a bit lower then hopefully. Upgrading from a 1080ti so not in a huge rush. I just want dlss, ray tracing and that new video encoder and they'll be a sizable performance bump.

Same

With that hugh power draw I would love to see a fps over watts graph e.g. for a 4080 16GB starting with max power draw and lowering the power limit so we can see if the cards will be more efficient with lower power. Or more like a graph fps/watt over watts drawn. You know what I mean?

Amazing coverage as always. Thank you.

Can't wait for the RTX 4050 to be priced at $500!

and 700$ for aftermarket

@Hitch And a 64 bit bus.

I think you mean the RTX 4080 LE

and then being outperformed by a $250 AMD 7600xt and the ngreedia fanboys still paying for the 4050.

4060 will be better than a 3090 for half the price

Yeah I am gonna wait to see what amd does. These card prices are nuts.

I am a little confused on how they expect to compete with AMD, assuming AMD keeps with expected pricing

What are the odds these are slightly less cost efficient per frame compared to 30 series and then they drop a lot when they sell off old units?

The only question now is AMD going to be able to control themselves

We do know that the 12gb is a smaller die. The 12gb is AD104. The 16gb is AD103. 4090 is AD 102. It shall be Noted that as usual the 4090 is not a fully unlocked AD102

OK, I'm definitely waiting to see what AMD has to offer. AMD's pricing can't be worse. I was pleasantly surprised by their 6000 series cards during the shortage, so I'm hoping they surprise me again.

People always say "I can't wait to see what AMD has" and then even if it's better they go and buy Nvidia lol. Then they wonder why Nvidia is able to charge these ridiculous prices.

@Hung Khong but muh raytracing :P

@Blue Rendar but muhh dlss too doe

RDNA3 will match ray tracing and win raster, and efficiency. But they'll cost more and probably be slower to release low end than Nvidia. People will say price is why they buy GeForce this gen, in reality they always bought team green anyway, even when it was more expensive. People just really like Nvidia.

How are you surprised by 6000? AMD also involved with pricing bullshittery and straight up provide worse product (compare to 5000) for the lower half of their stack. If people are willing to pay those insane prices, why would AMD price their stuff cheaper? I do hope AMD stuff are priced sensibly but I do not except them to be.

I'm still rocking a1080 FTW (rip EVGA) which still plays everything perfectly fine (or at least ive not felt bottlenecked by it yet). When I do eventually upgrade it's going to be like going from VHS to Blu-ray though!

I'll pass on the 40 series. I was hoping to pick up a 30 series for a decent price as either a primary or backup card. Worse case, I'll go with a used one. On a side note, I chose the Fractal Pop Air XL as my case for my new build.

NVlink is still alive and well on their enterprise GPUs, in case anyone was curious. The H100, their brand new enterprise GPU, supports 256-way NVlink.

That moment when the 4070 had to be renamed 4080 12GB to help justify the silly price they wanted to sell them for 😅

AMD GPUs looking real good right about now

At launch MSRP: 1080: $599 2080: $699 3080: $699 4080: $1199 (the real one, the lower VRAM one isn't actually a 4080)

Why dont you consider it a real 4080?

@The IPC-TWIzZT its a 4070

@The IPC-TWIzZT cause it has a 4070 die. It’s a 4070.

Nvidia can gtfo i was ready to drop 700€ for a GPU and they want to sell me a fucking 4070 as a 4080

Very happy to see that EK is already producing Quantum Vector² FE RTX 4090 D-RGB GPU Water Block and ACTIVE BACKPLATES for those wanting the very BEST cooling possible (stability, overclocking potential, as well as an RGB amazing looking card from both top & bottom), effectively sandwiching their 40-series GPU between two water blocks linked with a single terminal. And of course, reducing the card from 4 or 5 slots worth of height (which is INSANE but required for the fans version - which STILL don't cool as much as a custom water loop with active front & active back plates) to just 1 slot in height also makes this even more attractive, as well as silent cooling. Personally, I am hoping Asus Rog Strix partner up with EK again, but this time have a RTX4090 GPU option which is sold already with water-cooled front & ACTIVE backplates, so that it saves people the hassle of doing it themselves, is suitable for people too nervous to install one themselves, as well as coming with an out of the box warranty for all parts, & looking amazing with RGB from the top even if you mount the GPU in the conventional manner rather than vertically.

Most people are too nervous to install a water block themselves, which is why it just makes sense for the GPU manufacturers to have options to buy one that comes pre-installed with active front & active back water-cooling (the "premium cooling option"). Not only does it remove the chance that WE break it, it also means you buy a card with a warranty, rather than losing the warranty by water blocking it yourself. It also seems wasteful to pay for cooling fans & heat pipes just to waste (creating e-waste) them when you remove them to water block.

Those prices are crazy. I dont how they expect anyone but highend enthusiasts buying at these prices when a lot of people have Nvidia 3000s and AMD 6000 cards now.

Problem is the MSRP prices won't stick in reality and if these are harder to get which imo they will be prices will be insane once they hit stores. 4080 12gb is a 104 so its a 4070 with extra Vram and the 4080 16gb price is just crazy imo and that 192 bit bus on the 12gb will imo strangle the card. Seems to me with every generation the word value gets kicked along the grass, with these prices Nvidia have made PC gaming unobtainable for majority of people, tbh if you could get a PS5 its the best option considering how things are now. I'll be upgrading my 3950x to Ryzen 7000 series but I'll be sticking with my 3090, I don't care about DLSS personally. People are hoping AMD release at lower prices which probably won't happen, just check out the prices on x670 boards and it will give you a strong indication of how the new cards will be priced. Imo I think people should be looking at second hand 3060's, 3070's, 3080's and for the big buyers 3090Ti's since you can get one for the same price or a little more than a 3090. Another question we must ask ourselves is, is it even worth spending so much to play the garbage devs are releasing now? I find myself playing more indie games now days, the only AAA game I play is the old BETTER than 2042 Battlefield 1. Rather disappointed since the Turing release, ever since then the situation for PC gaming gets worse with every new gen release. For the first time in many years I'm not even going to bother and with EVGA opting out I really don't want to even buy a 4000 series card.

If you look at more slides, the 4090 is only 50-70% faster than then 3090ti. Flightsim also has frame interpolation turned on. We're yet to see how good that looks.

Is that a typo? A 50-70% increase is insane.

@Matt H it's a normal generational increase. It sure as hell shouldn't come with a massive price increase. Especially when you consider that 3080ti is about as good as 3090 in gaminf

@Matt H No, it isn't. That's a normal, if not underwhelming, generational gap. The price increase does not justify that.

I had a strong feeling this would happen. If I was cfo I wouldn’t make more than enough to please deep wallets as the miners and board partners sell off stock.

Don't forget to add like 30 - 40% to those prices if you are planning to buy the card from actual retailer.

Unless you buy an fe from best buy

add up a 64% on top of that.. that's what we get charged as tax on my country. Unbuyable, I'm happy with my 3070 but I feel bad for ppl who been w8ing for the 40xx launch for this greedyass price..

You probably cant imagine , but not everyone lives in usa.. there is no BestBuy everywhere

@Arnoldas M My condolences also doesn't change the facts that its msrp at best buy. You probably can't imagine, but I don't care where you live.

and another 30% if you live in Europe of course

Where NVidia will be able to get away with this pricing is in the datacenter AI/ML compute space which is still heavily CUDA weighted. Where there are a lot of Tensorflow/Pytorch/Keras/etc. paths that won't specifically care, there is a substantive amount of that space which is still CUDA-optimized.

As it’s been from them for a while, nothing ground breaking or truly new, but newly ground breaking prices, I’m hoping AMD sees the weak prey right now, cause they could easily win this and hold the top spot

The pricing levels of new High end cards are insane, there really needs to come a new competitor on this market to push it back to sanity. NIVIDA is just pure greed at this point.

wtf Gamers Nexus ist so schlecht geworden, das ist viel besser https://youtu.be/BtB4FebTSnU

I might have to go AMD this time. I haven't owned an AMD since the ATi X1900XTX. Best card ever at its time.

I just think that after 6 years I should be able to find another graphics card for about $400 that is actually a decent upgrade from my gtx 1070.

Keep wishing, my friend.

There will be plenty of good low end cards coming out, the problem is that you would essentially be stuck at the same VRAM count. 8GB will stick around for a long time at the low end.

These prices are nuts compared to what it used to be 5 years ago. The weird thing is console prices havnt really changed, but gpus have doubled. PC gaming was always more expensive, but now the gap is enormous.

Sony upped the prices of the PS5 outside the US as well.

@Cacodemon345 It's still balls cheap in Canada...idk about outside NA

I honestly get more enjoyment out of my series x these days then I do my pc.

No it isn't, gamers are the problem. Nobody needs a 4080 to play any game currently on the market, you don't even need a 3080. Unless you're doing editing work there's zero need to fill nvidia's pocket with money on these cards.

blame rusia

To anyone reading this : DLSS 3.0 features Super Resolution and Reflex WILL be supported by RTX older generations, only the Frame Generation feature is exclusive to 40 Series. Source : Nvidia official reps on several reddit posts and Q&A.

Id like to see how much it costs to develop and manufacture these cards.

Crazy how one component has become 50-75% the cost of building a new PC. CPU $320, SSD $65, RAM $150, PSU $140, Case $100 (paid $30 for mine lol) = $775 Just a rough estimate based on my set-up barebones, based on a 5800X, WD Black 500Gb GSkill 16Gb 3600 CL14, and an 850W EVGA G6. I was looking to upgrade my 1070Ti to the 4080 16, as I tried a 3080 12GB, but I was maxing out the V-RAM in the games I was wanting to play at max settings, before mods, so after a week of playing with it I sold if for $100 more than I paid for it, and decided to wait for a 4080, and was happy to see it with 16GB, as I felt that would be the sweet spot, but expected it at the price of the "4070" 12GB. Disappointed in that move. For one piece of hardware to cost more than half of my entire system, I just want the best bang for my money. I would have been set to buy one day one if the 16GB sold at the $899 price point, but now I'm just gonna wait and see what AMD does. Losing faith... what am I saying, I've already lost faith in NVIDA to be a respectable company, and not screw over their AIB's and customers in the sake of the bottom dollar. I mean, I know at the end of the day a business is out to make money, but there are fair and decent business practices, then there scummy underhanded business practices. As of late, I feel NVIDIA has been the later of the two, and it has sucked for everyone. Especially when loosing the most renowned and respected board partner out there.

Looks like they're going for another generational price increase on everything except the 4090. So much for this gen helping to alleviate the reasonably priced gpu market.

It did get alleviated. So alleviated the reasonably priced GPU market has floated away forever and left behind an overpriced hellscape.

The pricing saga is not done yet. Nvidia can probably manage two quarters before it will have to so something about pricing if there is not enough demand.

Saw it coming from a mile away. With the scalping and mining that was going on, people got used to seeing 1500$+ GPUs, so any price lower than this will be considered "low" now, especially if you can actually buy it at that price on release, compared to last gen. Really scummy move.

Nvidia can blow me if they think I will ever pay those kind of prices for their cards, shortage or not.

there is no shortage couple months ;)

Looks like the shortage was a myth, once the crypto shrinked a bit, suddenly, it turned out that there are tons of new cards.

There are lots of benchmark queens that already blow Nvidia for those precious frames that they can't even see.

They only want you paying 750€, 800€ for their huge stock of rtx 3000

I like the way you're presenting this. It's a lot less clickbait-y than LTT.

LTT entire's channel revolves around clickbait

Feels like a deja vu, I was just as disappointed when RTX 20 series was announced, hoping for better pricing from AMD is a long shot, they are rarely cheaper where I live.

Thanks for the great content as always!

I'd love to try Portal RTX, really hope they don't overdo the shininess of everything and make it ugly

chrome edition... play as mercury man, in a chrome and nickel plated world...

I think the issue of Portal RTX is that the game world doesn’t have a lot of direct light sources. So it would be OLED dark during the later “back rooms” scenes unless they have a sudden tile glow added to everything that can make a portal. Lore wise, that would make sense, iirc, Cave Johnson made the robotic wall tiles from lunar rocks once they realised they could be used for portals. And then promptly forgot about the massive amount of radiation that would be pumped out by insulating the building with tons of radioactive material. Glowingly obvious, perhaps they can mod this to make it more obvious that the tiles are luminous.

Have fun. I ain't buying shit from nvidia at those price points.

I have a feeling the yields are lower than normal for 4080/4090. Thats the only reason I can think they are making the 12 GB version.

I can see why EVGA dropped Nvidia now. No way these prices are sustainable in the long run. If AMD/Intel doesn't capitalize here, I feel like EVGA will just dissipate into a husk of itself.

Evga is the Canary in the coal mine. The market is broken by design now. The great reset is real.

Especially because in a few months, once these prices drop (when nVidia deems that the remaining 30 series stock is sufficiently sold), all of the 40's series stock that the AIB's bought are now going to be sold at a loss. EVGA definitely made the correct decision it seems. I feel sorry for the remaining AIBs.

@Paul Lasky just imagine what the fuck else may happen with the world in the next few months to worsen the situation, GPUs are now a luxury

Why are you all continue to bring up Intel GPU's?

@Gabriel87100 great reset

Can't wait to see first reviews from Hardware Unboxed to see real (rasterization) perfomance increases.

If RDNA3 provides decent RT performance they might just do the NVIDIA what they did to Intel.

The 12GB RTX 4080 is a rebranded 4070. Such a slimy move in addition to the biggest MSRP price hikes in the history of GPUs.

DLSS 3, if it works well, is a huge deal for VR users, especially in Microsoft Flight Simulator. A G2 headset has 90fps displays, which means that for framerates under that you either put up with judder as you move your head or turn the plane, or you use the motion reprojection option in OpenXR, which will sync at a divisor of 90, i.e. 45, 30 or 22.5.fps. Trouble is, that motion reprojection calculations are done in the CPU, which lowers your framerate even more in a game that is CPU heavy like MSFS, even on my 5800x3D. Currently I can only reliably sync at 22.5 in dense scenery areas and the wobbly artifacts look terrible, so I go without. By interpolating frames in the GPU however, I will quite possibly be able to run at the native 90fps with an RTX4090 and DLSS 3 on the G2 headset in all scenarios. So, a FAR smoother experience for VR in MSFS. I doubt AMD will be able to match that with the 7900XT architecture, which is a shame, as I've been otherwise quite happy with my current 6800XT (my first ever AMD GPU).

Anytime I've bought a GPU from Nvidia it's been EVGA. With EVGA being gone and these insane prices, I might be buying AMD.

Some people fail to realise that the price of 4090 and the 4080 (12gb , 16gb) is much higher then the price shown by Nvidia. The Board partners will increase the price of their models by 150 , 200 or even more (Dollars , Euros, etc...) depending on the quality of the card (cooling , power consuption , noise , etc..). On top of that the stores which will sell these gpu-s will also take a % which is normaly around 10% or more depending on the country.. So if we look at the price of a 4080 16gb version which is suppose to be ''1200 dollars''.. when we include the tax of the board partners + the shops that will sell the gpu-s you are looking at realisticly around 1500$ + for the rtx 4080 which is insane...

And.... why would anyone buy these AIB cards when they can buy the FE versions for $100 more?

It will depend on the country you are in what your country charges in import taxes or fees along with what the exchange rate of your countries currency is with the U.S.D. Actually I think in the U.S.A. with the departure of EVGA (that sold 40% of the cards in North America) that Nvidia FE cards will actually pick up some of the sales volume exited by EVGA in this country. Here at least it could mean more Nvidia FE cards actually available at launch true MSRP pricing.

@m8x425 Have you heard about availability?

@UCmGF8C5-b8wSAMnoFwX5Oog Only scalpers were able to get the FE cards if you recall... they sold out everywhere. So this may lead to another price war, which is what they're hoping for maybe... force people to buy 30 series at inflated prices. They've already admitted this on earnings call they were going to limit supply of 40 series.

at that rate you would be looking for a 1600-1800$ for a 4090 kingpin

Sticking with my 3080ti for now. 4090 looks interesting, going with AMD next though. Selling a 4070 as a "4080" is sneaky as hell.

Still have a 2080Ti, seen no reason to upgrade yet since I play on 1080p 240hz.

I wonder if the extreme pricing is there to encourage people to buy the 30 series cards. Making people believe that they're getting a "better" deal, while they empty their large inventory