It's crazy how he has to explain so many little details that we just take for granted nowadays.

@Mark Fetters ok

@TheRealLoganYT 98 for a week! yeah I had the second one

@Mark Fetters 3G and 3GS both have a black back, but 3GS is a little bit newer (3G is the 2nd iPhone, and 3GS is the 3rd)

@TheRealLoganYT 98 for a week! I had the first one that was with the black back not silver so I believe it was the 3G

@Mark Fetters did it have a compass app, or App Store? If it did, that means it was an iPhone 3GS.

It’s fascinating to see the things everyone applauded to. It’s easy to forget how the original iPhone was the first implementation of so many things that just became standard. Miss you, Steve.

@Wut Honestly I still have this phone in my house as an prized possession i keep in a glass cabinet just to look at the iPhone where it all started.

At first it shocked me how excited the audience was for Steve swiping to unlock the phone, but when I think about it, it's kind of crazy how my phone knows when I'm swiping and how fast I'm swiping. The iPhone and pretty much all smartphones are amazing pieces of technology that I (along with millions of other people) take for granted every single day.

I know a lot of people thought It was going to fail. Because it was simply not going to be as good as shown. Just vaporware. But time has proven this was the real deal.

I remember being in the Navy when the iPhone was released. I was standing guard with one of my friends who'd just bought the iPhone and we spent the whole watch playing with it, watching videos, listening to music and more. It was truly groundbreaking.

@John Smith Sailors love to drop entire paychecks on unnecessary things.

How could he afford it?

@Saturday Morning Nostalgia I think we were pretty safe in the drydocks at Portsmouth, VA.

And this is why I refused to reenlist.

Maaan I was in Army basic when it came out and one of our Drills just got one and used it to take pictures at every training event. Was hard to not be fascinated by it while focusing at the task at hand 😂

16:35 I love this part because Sgt. Pepper’s is considered the first true album in music and the album that began the album era. Exactly 40 years later, Steve Jobs unveils the device that would essential start the streaming era of music, and the first thing he plays on the device that would end the album era, is the one that started it.

Wtf do you mean "first true album"???

ironically, despite streaming's focus on user-made playlists, the album is a much more dominant format now than in the 90s (although the 00s tops it by quite a bit), which to me suggests that, above all, people have clear preferences that tech needs to adapt to as well. So now we've reached a point where YouTube is recommending albums a lot and communities like RYM are seeing large rises in usercount associated with higher access to music.

It’s really mind blowing how little this design has changed

@Cesar T i think about this alot. especially the part of how he hated the stylus made me appreciate his innovations. any one else would of took the safe route and went along with the stylus. dude said why not multi-touch and changed the world.

Because he is no longer around, he pushed and pushed. God knows what other innovations we would have if he was not gone.

They set the default of every smartphone look and feel for the next 15 years (for now) to come

This was just 14 years ago, and it looks like we are living in a different world now. This product really changed our way of life.

@SirAlpha iuli

@Ninuno yes way. He didn't let his kids have one

@Thomas J no way

Jobs said he regrets inventing it.

Changed or destroyed? Progress isn't always moving forward.

This is the best product presentation ever made, and one that changed forever the industry, Steve was right in every single word he said.

If I was a literature teacher, I would show this to my class. The techniques Steve Jobs convinced the audience so much to get the phone. His presentation for a product was the best. Straight to the point without making you feel like you are being advertised

Very cool

Every single word that is said by Jobs is LEGENDARY. Imagine being in the audience that day.

@Chris Peters Mine too!

like the word "three"

I would do anything to get to be in that audience. Imagine if time travel gets invented this is my first stop! LMAO

The man was a freaking genius. He knew what the average person needed in their daily lives and also how to make our lives more convenient.

Yea he was, however this was indeed the result of great user research and I believe enormous amount of testing on users which u do which a great, large team andfinancial resources . Ux design at its finest!

@kurikuraconkuritas yes but came up with the idea

while he's great it was a team effort

When you think about it, it's absolutely insane that the UI they invented then has barely changed today. Nailed it on the first try.

Although revolutionary, smartphones have destroyed a lot in terms of how society interacts now and how quickly misinformation/disinformation/shit spreads like wildfire, social media has become seriously toxic AF, I kind of wish I could go back to the pre-smartphone days, life was better IMHO

@Matthew Hunter well said. Part of the reason a company like Apple or Walmart so Netflix succeeded where Blackberry, Kmart, and Blockbuster failed, is that the latter got complacent. I can see your argument that the industry has gotten complacent, and it’s waiting for the next Steve Jobs, etc. to come along and shake things up. I just disagree that it’s Samsung with Apple doing the stealing. Samsung isn’t shaking anything up, indeed it’s only copying the things Apple does (for better or worse) after it spends a year or two mocking Apple.

Boy I Feel Better

Most iconic presentation in the 21st century..watching on my 13 pro.. every time i see it, still gives me chills..

@KingInTheNorth by ruin, do you mean apple fanboys and android fanboys going at it? It revolutionized the phone.

Every time Apple has a new presentation I watch this one!

@KingInTheNorth elaborate

iPhone ruined the world

I was born in the 2000s, too early to properly marvel at how revolutionary this phone is, but even then I still remember when I first used a touch screen. I was instantly amazed, even though I was so small back then. Steve Jobs is amazing.

i remember the iphone first time with 2 stickman shooting bow and arrow. It was very fun.

"Every once in a while, a revolutionary product comes along that changes everything ..." I don't think this is a hyperbole though. The introduction of the smartphone has changed how people do business, how people interact, how people interact with the world.

Nowadays is hard to live without an smartphone. Everything is now there!!!

I really love how Steve was using a brand new invention while Jony was using an old frickin flip phone in front of Steve and the audience😂

Amazing how 1 hour and 19 minutes changed the world forever

true

@KingInTheNorth It wasn't always like that, the App Store wasn't even introduced yet, all we had was the internet, a clock, an iPod, a camera and not much more. imagine today's world with phones with plastic qwerty keyboards, it wouldn't be too appropriate.

@EdUaRdO v.V now we all stare at our phones. Disconnected from society.

@KingInTheNorth How didn't it?

Didn't change the world for the better though

Kudos to Cingular and their CEO for believing in Steve's vision and supporting them when it came to developing the iPhone. It would've been really hard for them to pull it off without their partnership. A lot of people don't realize that.

iPhone´s key to success was that Apple understood how to make smartphones fun. They were pioneers in opening the mass market for smartphones (which, for the time being, had always been a niche product), just like they did with personal computers before. In some way Steve Jobs was truly a genius - he anticipated what people want before they themselves knew what they wanted.

14 years ago and yes you were right, it revolutionized how we use phones. Thank you Mr. Job and may you rest in peace.

It bring tears to my eyes watching Steve doing the presentation. He really sees the future way ahead. TQVM STEVE JOBS & also to the whole team in building the 1st Smart phone , iPhone. There are the true pioneers in building smart phone.

They didn’t change the mobile industry, they change the world.

@No Name keep telling yourself that man.

Although revolutionary, smartphones have destroyed a lot in terms of how society interacts now and how quickly misinformation/disinformation/s**t spreads like wildfire, social media has become toxic AF, I kind of wish I could go back to the pre-smartphone days, life was better IMHO

@Napoléon I Bonaparte yup, I 100% agree with you. My iPhone 4's lasted 5 years without a glitch which is a testament as to how solid Apple is? Android phone? Hmm...after 2 years, it starts to fall apart, hence why Apple products cost a premium. There's a price to pay if you want the best, period!

@Lavender I fully agree with this statement.

I love how steve knew it would change the world. Especially with what he said at the start. Its so weird seeing “us” react to the iphone and having no idea how it would turn out. None of us had the vision he had.

What a legendary day, I have watched this whole presentation in 2022. Apple has changed the world

it really has. this presentation changed the world forever

Muito a frente do seu tempo, sem dúvidas a principal apresentação tecnológica da história.

It is very interesting to watch this presentation even in 2021. This smartphone without exaggeration changed the world, especially ironically given the current state of iPhones. Steve Jobs is truly a genius, and that's thanks Apple has become a big company

He knew what he was presenting was revolutionary, but he had absolutely no idea how much it would change the world...

Steve knew exactly the worldwide effect the iPhone would have on society.

@Jorge Pérez then you have Been living under a rock all your life

Or how many movies/TV shows it would appear in, and the status symbol it would become..

@Taavi I had an LG smartphone for 4 years! And I paced the life out of it!

@Jorge Pérez Boomer moment.

I can't stop going back to this. Steve is such a good presenter I feel the excitement every time I watch it. Apple really did reinvent the phone, and in the process changed /everything/

This stuff truly was revolutionary and it's crazy how much I've seen change since growing up. I'd have never thought back then that these kinds of devices would be so integral to me and everyone elses lives.

Most legendary and important and classic and an amazing presentation of last few decades. This keynote will never be overshadowed for the next hundred year at least.

46:57 Steve Jobs just casually prank calling a Starbucks is hilarious

Always the rebel 😂😂

XD

Imagine what the girl answered the phone call felt like. She was confused and probably annoyed by another jester bothering workers from their work. She had no idea that she had witnessed one of the first iPhone calls from Steve Jobs himself. Incredible. I think she hanged herself right after that.

@林友謙 *iPhone. smartphones existed before this.

@林友謙 yah I think the same

"These are not 3 seperate devices, this is one device" The amount of goosebumps they would've got at that time

some people thought this would be the downfall of iphone.

I still got goosebumps while watching this vid on my 12 pro max.

@sajeevan vm bruh it’s like 2-3 minutes into a presentation well over an hour long, are you serious? You really didn’t have the patience to watch for literally two minutes?

@Scott Kampmeyer They were all fanboys of other brands, just like we have console fanboys, car fanboys, sports team fanboys ... they’ll say anything negative about the “other team”, no matter how outlandish.

I got goosebumps right now dude

I watch this at least a few times each week. It's very unfortunate how the world has taken Apple's innovation for granted today. We wouldn't be anywhere near where we are now without them.

I watch this video once a year just to remind myself of what a true visionary looks like. This is time 6 or something and I always get something out of it

Steve Jobs will forever be a legend

This presentation never gets old

Truly phenomenal…. So fresh after so many years… Wish he could be around to see where we are today and where we are headed.

When he mentioned Google maps. It made me smile. I'm so thankful for a gps system that can fit in your pocket and you can carry anywhere because I'm terrible at directions. The one thing I'm thankful for is GPS. Almost more than anything else.

Goosebumps, laughter, and smiles every time I see this!

Greatest marketer of all time. Built an impeccable brand, that is still revolutionary ‘til today.

This is a piece of history I love to watch every couple of years. I cant believe it has only been 12 years! So many things are funny now: Steve saying Apple will be introducing 3G in the future, seeing Steve one-finger-type some text messages like an 80-year old texting for the first time, seeing how slow original iphone is at responding to inputs, seeing the NYT webpage not optimized for mobile, etc etc... tech has come so far in the last 15 years, it is mind blowing... I just ordered an iPhone 11 Pro today :-) We are living in exciting times, ladies and gentlemen!

This definitely should be played in schools all over the world, be it in science or history classes

@Eddward21 When technology wasn't available, Apple just created it.

@André you think you can, but you can't.

I really like the community around apple but soon I’m switching to android (referb pixel 4 or a 5 if it’s worth the extra money)

Lucas Fernandes de la Fuente the fact that you don’t have either ^_^

To byl ještě svět v pořádku :) Dobrá práce od Steve Jobs :)

Every time I watch a WWDC, I get recommended this video. I'm reminded that while Apple has succeeded on many fronts in the past decade, no product has been as groundbreaking as they were when Jobs was running things.

I can't believe it's been a decade since Steve Jobs passed. This will always be my favorite keynote by him. Steve is my idol and brought me where I am today.

@Fabinu Shahid I am now currently working as a financial manager and as one of the top representatives at a big non profit corporation in my city helping it run successfully. Now, I am getting my MBA in 2 months, and hoping to take more control of the company and help it run better. I also am planning on opening my own business while doing this and maybe run a franchise.

Where are u man🙄

How amazing to watch Steve explain the then revolutionary features we all take for granted today. So much progression and refinement since, but iPhone is the device that changed our lives and how we interact with the world. Apples reinvented the phone and revolutionized our lives.

Possibly the greatest presentation ever recorded.

That statement just forever changed the definition of the word imbecilic.

greatest shit*

Followed by the falcons landing.

@Patrick J Mims Give us your number one presentation.

@Patrick J Mims How about you point us in the direction of a better presentation?

I remember watching this online the day of the presentation. A genuine seismic shift in technology. It’s interesting that Steve didn’t focus more on the keyboard functionality. Plus it’s funny to watch him one-finger peck at the keyboard haha.

Yeah, it looked way less impressive than it actually is because he didn't have practice yet.

Watching this in 2021 on a Galaxy S21 Ultra. Thinking about a phone screen that measures just over half the size of this one, and that being "huge" for the time is amazing. Having never owned a single iPhone, I can still appreciate that my device would not exist without that first endevour into unknown ideas. Steve Jobs was a visionary leader and solutions maker of his time.

I watched it then and just rewatch it in 2021… it was and is a remarkable step in mobile phones.. I’m sure he was a tough guy to work for, and not the nicest guy. But I admire his ability to see the future and his aim for perfection. I wish he had had more time.

The best part of this was getting to see/hear some of the artists in Steve's music collection, he truly loved music, and his ambition for iTunes/iPod proved this.

The last audience where everyone pays attention without being distracted by cell phones.

@Vinay that's the entire point of his comment.

Ironic, actually.

Because there were no smartphones.

Great comment. Silly people comenting around this one.

This 80 minutes completely changed the world❤️🌍

Holy crap. This is way more advanced than I thought it was. That's crazy good stuff, a lot of stuff that's exactly the same today

What I find so interesting about this event is the audience watching this event in person would have no idea just how revolutionary this device would be. This phone alone changed the world. I know obviously now there are new phones on the market that are better than the iPhone and I know that when the App Store came out thats when the iPhone really changed the world but this og iPhone laid the foundation for just about everything that we interact with in our daily lives now. It also amazes me that just one day before this event the tech that was available was so ancient compared to what Apple introduced on this day in 2007. With the introduction of the iPhone it sent the world 10 years into the future

Love or hate apple this is hands down the most legendary keynote in tech history

I just love how happy and excited SJ is to demonstrate and show off the iPhone. Absolutely revolutionary and tbf it makes me emotional to watch it.

its so awesome how much this changed the game for good. 15 years on it makes you wonder what the next big thing will be!

It's 15years now and this video still gives me chill and makes me proud apple fan

Superb Beginning of our era. I can't believe I am watching it in 2022 with same enthusiasm as the audience. Great Thanks Steve and Team for everything.

Watching this in 2021 gave me chills. I still remember when this first came out in 2007 and how magical it was to have The iPhone. It changed everything. Watching this on my iPhone 12 Pro Max. Thank you Steve. Rest In Peace.

I remember this technology was still very fresh not a lot of people in my school had apple products. I brought my ipod touch and we were all watching Jumper (2008) it felt like we were at the cinema, but this was during the class, the teacher had no idea we were watching a movie during his lecture. He's chinese so he couldn't see us very clearly.

I share your sentiment. I remember holding the 3G version and thinking it was like something out of Star Trek. Crazy how we take his stuff for granted now. But this device really did take mobile tech to the masses. Historical!

Pretty crazy to see how far we've come, huh? That tiny 3.5 inch screen with pixels as big as lego bricks was STILL so revolutionary at the time. Looking at the newest flagship of apple products in 2020+ is just wild.

This is the 20th time I've seen this show - and I'm amazed at how that man took the world with his inventions to where we are today - credit to Steve Jobs for inventing the Mac - and the iPod - and now the iPhone We are living the evolution made by this man No one has come yet to do something revolutionary like him - all that is happening now is the development of what he has made of computers or even smart phones Steve you are amazing

This indeed was one of the most revolutionary product!

Miss this guy so much! So well spoken and innovative

He is an inspiration, Invested our time by watching and learn presentation skills.

This presentation is legendary.

@Hill I tried to get my marketing professor to play the video where Steve talks about marketing. It was too long she claimed. It was super long. At least I tried. She would play videos before class each time and marketing videos during at times.

@Gus Quinn not now

It is, I heard this was shown in many marketing lecture class.

.

Watching the whole thing for the second time, at 2 AM. It's amazing that the second time brought the same inspiration and excitement, as if it was the first time I'm watching it.

It’s amazing how many features we take completely for granted or just flat out ignore were jaw dropping back then.

Steve was a simple person who got excited with other simple people because he invented something simple for everyone. I love this man.

Truly one of the greatest innovations of 21st century.

The first 5 minutes gave me absolute chills. Man Steve Jobs was such a great presenter. Very clever the way he wrote and structured his speeches.

He was an incredible showman and salesman.

I’m watching this 2-4 times every year I love it ❤️

I remember the excitement of driving to AT&T to get my 1st Gen iPhone. That thing was practically indestructible. I dropped it a million times. Been kicking myself for years that I didn’t hang onto it for nostalgia purposes.

Gotta love this passion. It's simply inspiring.

The idea to have a touch screen that can change for every application really was revolutionary.

If you think I’m about to watch an hour long presentation from over a decade ago about one of the most important devices in history at 10 pm then you are right

@Jason Davis lol what

@Mike Richards bro are you stalking the comments like bro get out of here u 40 yr old like why do middle aged men try to fight with kids like bro haters gonna be haters like who ARE *YOUUUUUUUUUUU*

@javon27 BRUHHHHHH

@wilbert What do you think about the phone? I remember when it came out, lol. Incredible piece of technology. Touch screen made things easier. I remember companies trying to expand on the phone and failing. Apple really changed things up.

@wilbert but what does that have to do with the video? do they get you likes? I remember like 4 years ago when people would comment about the video and not what they were doing while they watched the video. I guess whatever gets likes.

I can always come back to this video and it feel fresh, amazing. Steve Jobs was amazing

I dont know I sometimes search for these and sometimes they come as recommended. But watching these gadgets get launched by him for the first time is like witnessing the birth of an era. A change.

He was right, this was definitely 5 years ahead of its time. Crazy

I remember sitting in the library on an iMac in high school watching this keynote a couple hours after it happened. I kept hearing people talk about the iPhone and was like "wat dis". You better believe this shit was absolutely insane when it was first revealed. I wanted one, my friends wanted one, everyone wanted one. It was too expensive though and was locked to AT&T, but that didn't stop it from changing the world.

This keynote should be added into National Film Registry as a culturally significant movie.

@ITS ME AUSTIN you miss the point. Anti consumer or not, apple reinvented the phone, period. And I'm an apple hater mind you

@ITS ME AUSTIN I don’t think you realized that though Apple may not be your cup of tea, Apple set the new standard for mobile tech. Without this phone, we wouldn’t have the phones, Apple or not, like we do today.

Once you see the stories about what everyone back stage had to do to make sure this presentation went smoothly, you understand just how big of a deal this was. This presentation really had an cultural impact. I sound corny as hell lmao but that’s how I see it, IMO.

@Dr. Spaceman he doesn’t know how was “smartphone” before the iPhone…

Steve Jobs was controversial in many, many ways, but damn, he knew how to reveal new products. He remains one of the best presenters for anything ever. He was so good at this stuff. RIP

“Controversial?!”

say what you want about steve jobs, but the man was such a talented presenter

I've never had an iPhone, not planning to get one any time soon but I was 2 years old when this happened and I appreciate old Apple products. Steve Jobs was a genius, this was amazing for its time!

This is the best keynote ever! Miss you Steve!!!

Watching everyone get excited about touchscreen is weirdly wholesome.

@mrmichrom it’s a pretty massive leap of increasing the interactivity of a phone with this demo alone

@kazarr1 he did it a few years before this with a MacBook (I believe pre-2000 but don’t take my word for it), not with the iPhone.

@Christian Kellner i mean the ds had touch screen but no phone did

I think its soo cool

@Jill's Sandwiches F Ttr

So often Apple presentations are filled with hyperbole, where every new device is the next best thing. For this one, the self-touted "revolutionary" device may have actually fallen short of how world-changing it would become.

I remember getting my 1st IPhone the 3GS when it 1st came out and it was amazing but I couldn't imagine being in this crowd their minds must have been blown.

When He said “and third. A break through internet communication device” they under appreciated it. Now everything is based on using the internet.

This was and is absolutely revolutionary and I'm lucky to have been alive at the turning point of mobile technology to see how everything changed after the iPhone. While Apple devices and software don't appeal to me in the slightest, it would be foolish to deny the influence this one device has had on our every day lives, and the Motorola I am typing this on is just one of many derivatives of this original iPhone. Every single smart phone on the market today has a touchscreen, phone, and media capabilities all in one device with a unified app ecosystem. Every single device has practically all the features that this device has, and any that don't are perceived as a joke. I kind of wish Apple wasn't so popular today. It feels like without the drive to snatch up marketshare, innovation has stagnated. We don't know what we don't know: what innovations are out there still waiting for us, and what have we missed?

Steve jobs convinced me that i need to buy a 13 year old phone in 2019

Yea

@Leander Herman but it can't really do anything at all.

@mugichu If you don't want people to reply to your reply, either turn off your notifications, wait for the comment to get around 500 replies, OR delete your reply... it's simple, really.

I actually still have this iPhone it’s an artifact to actually own one like antique furniture 😜

Lol

46:58 Steve just did the first prank call on an iPhone. Revolutionary.

Boom

I got chills when he introduced it as a revolutionary device — and I’m watching this on my 13 Pro Max.

Me too

Shocked in iPhone 7

**cries in iPhone 6**

This presentation happened during CES, and it was amazing to see tech writers who had decades in the game and had seen it all with their minds blown. It was all anyone wanted to talk about at CES afterward. And it's also interesting to watch in retrospect, given that Apple hasn't done a thing since the iPad that could be construed in any way as mindblowing or revolutionary--just more variations on a theme, the true groundbreaking ending with the death of Jobs.

Regardless of what people think of Steve’s character. I miss this man speaking. I will forever support his product. Much love…we and Apple miss you.

To this day this presentation still remains one of the most gripping ever for a product launch. Hands down.

Remember the day. And, the reaction after this event, carried on for a long while, then another wave of craziness happened when the sale date approached, and the whole massive line thing became a cultural thing. Apple actually garnered attention usually only given to rock bands.

I still get goosebumps while watching this on my iPhone 12 Pro Max. I will be here again after iPhone 13 gets released.

Most Spectacular Keynote I ever watched 👌

This is a legendary presentation ever!

Apple is still the most innovative company in the world, it has done amazing things since Jobs passed

Even tho we all know it's an iPhone the way he builds up the hype still makes it feel like he's launching it rn😂😂😂

I know right?!?

But we didn't know what it would look like or how it would work.

Ya that’s how you feel when u watch the 2007 event in 2021. Way to go buddy

Ikr

Because He's a legend in Marketing.

Me watching this on my iPhone 13, I never thought there’d be so much need for explanation of the small things but either way this iPhone was revolutionary!