Back when I was a kid, I used to pull the stickers off computers and be amazed

Me too man.

@Titusz Griechisch  I peeled off like 20 and I stole 13 more

@Chandler Bing, typical school. They probably think the sticker is what makes the actual computer function properly

I did that too. My school even went as far as to try and get me prosecuted for vandalism

Damn you, I was the worker putting on all those stickers for the school computers!!!

There’s absolutely no way intel is paying 34 cents for a sticker

they are customized stickers, specially patterned, made by themselves. Reasons.

Most companies dont really pay for the packaging etc, you do. They can just make you pay those 34 cents and you wouldnt care or even notice

His Math is based on sales not units is where I'm like that's not right

And you gotta subtract the cost of the single sided sticker to se the price reduction from double sided to single sided…

if you’re buying 500m stickers, it won’t be .34 per sticker

Each of them are custom though

But they're not buying that much, they're buying different stickers for each cpu architecture. It's probably max 2 to 3 million of the same sticker.

It's also just a little naive to think every processor they make goes into a box designed for a retail setting where the processor is sold as a stand alone... this means somewhere in a factory that someone like dell uses to assemble machines there are gonna be staff who's job is just to open pointless boxes designed for retail. The vast majority of processors produced will never go into such a box and be shipped in bulk specialised containers to large end users who produce off the shelf fully assembled PCs. This video went full gamer brain and forgot the majority of PCs are absolutely not bespoke specced had assembled items 😅

@PS Craft exactly

Also Intel will simply make us pay for it

At that massive scale, I feel like Intel can get or make the holographic stickers for WAY less than $0.34

They don't actually have the facility to make them - making holographic stickers is a very specific process, requiring expensive equipment - they hire someone to make them for them.

3.4 cents, so only 17 mill

@Coaster Reviews It was adding something. Not much, but something.

Yes, they can.

Ye

I can assure you they were not spending $170m on a cute little feature

And even if they where, there is no way they wouldn’t just be passing that cost onto the consumer 😂

When I was a kid, I used to think that the sticker was part of the laptop and would break it if I removed it.

Instead bad sticker design is a sign that the whole company is failing. 😁

It’s rare to see a comment section where people actually use their head

Only nerds care about cpu stickers….not a gullible bunch 😉

I know right? I just need to stay here at the lounge while the others spit facts about how wrong the sticker prices are.

I’m fairly certain that when you’re bulk ordering 500m stickers, you’re getting them for WAY less than .34¢ a piece. And considering the shape and size of the sticker, more individual pieces can fit in a single printed sheet. So can’t imagine it’s $170m/year or even remotely close to that spent on just stickers

Custom order stickers are not cheap. You're thinking buy bulk of an item thats already produced in large.

You're right, he only said it so people would comment on his videos

I took like 30 of these off the computers in the computer lab and covered the inside of my clear phone case in high school. It was sick.

same, just shitty chromebook stickers

I did this too! Every sticker had to be unique

I assure you they got their stickers for significantly cheaper. It was probably closer to 3.4 cents than 34. My guess is that it was discontinued because they did market research and found people didn't care enough about it (even though I agree that it's pretty cool) and that was used to justify the cost savings.

i mean i doubt like 99.99% of the user base cared from the start, it’s just inflation and cost cutting

Yeah it's cool but pretty meh. You look at it once, go oh that's cool, and throw it away.

Well.... they aren't wrong, it's just a sticker.

I'll do you one better. They saw it was a waste of money and stopped it for that reason alone.

@Tio Found how much is it really? Decimal placing is first taught on seventh grade and always reminded all the way since. Answer: $0.004

I work in printing for large corporate accounts and they would never spend 34 cents per sticker. The regular sticker probably saves them around 8-10 cents

I like how everyone is discussing the price of the stickers while the real problem in the math lays with by how most of the cpu's getting sold are per tray rather than per box.

It’s costs 17,000$ for them to make the stickers double sided not 34% of their total revenue :3

I was about to say, this guys math is so wrong, I was madly confused

Ok 34% sure 1 cpu costs 1 dollar

Exactly!!!

It wouldn't even cost them that. It would cost them way less per piece to get that many in that volume.

​@old king CrowThat's the first thing I was wondering "How much are the standard stickers??" The difference is how much they'd actually be saving.

During industrialization, they would be paying way way way less for putting that sticker there, but it was still probably for the reason of saving profit even on miniscule scales

Just charge us $.34 cents. If I’m already paying $400 for a cpu I want my god damn holographic sticker!

I remember pulling those off of the school laptops and seeing that

​@APTransit i call your wife, Mister.

@Clyphe too late, I'm no where near that school anymore

@Clyphe -🤓

I'm calling your principle, Mister.

Damn, this is the new "X airlines saved $40k by taking out the olives in their flight meals"

For some reason, our school chrome books still have that old sticker.. now knowing that they removed this a while ago makes me wonder how old our school chrome books actually are. I still like to peel the stickers off when I see them though.

No way those stickers are $0.34, they would be a fraction of a cent

Every at 34¢ that would still be a small overhead on the price of an expensive CPU. The hologram would primarily be a way to identify fake stickers on boxes with fake chips. Around this time, Microsoft CDs had giant holograms on the label side to discourage sale of fake copies, and a second hologram sticker as the proof of license.

Man, this video made me realize that there’s different types and experiences of nostalgia

Wow I remember that and I always thought it was extremely cool. Probably influenced my future buying decisions at least a little bit

Your calculation is complete wrong, because the sticker is only in the retail box, but the large majority of CPU sales are OEM trays.

I know for a fact and firsthand experience that preassembled laptops or PCs with that sticker had the same exact sticker. Peel it off and you have the holographic bottom.

Was looking for this comment 👍

@Siana Gearz Some OEM CPUs are soldered onto mainboards. And the glue is used on the front for SMD components too heavy to stay in place as PCBs move down the line. Backside component glue needs to hold components while front side components are placed and soldered so cannot wait for the full soldering heat, which components only endure once in normal production.

@John DoDo Doe "glue" you mad? If it's back side (first process side) component, then there is a drop of red resin applied, but it's heat activated so it doesn't glue anything down until during the soldering pass. But there's no glue for front side components, and everyone tries to avoid back side components if they at all can, especially larger ICs. Underfill is applied after soldering to begin with if you happen to have meant that. Anyway this comment was completely unnecessary since the topic is socketable CPUs, not PCB components. Though yeah the trays actually are similar.

​@Siana GearzTrays of chips are usually fed to machines that have a robot arm pick up chips and glue them to the circuit boards before they melt the solder in an oversized sandwich toaster. Though usually those are way smaller and cheaper chips like single memory chips. Once the price drops below $10 per chip, they are sold as entire rolls, not in trays.

you dont just add the cost up , you need to get the difference between regualr stickers and two sided ones

I've never removed a sticker before, I had no idea this was a thing! Now I'm gonna check all my old machines

Just because a double sided stickers $0.34 doesn't mean they're saving that entire amount because they're still buying the single sided one

yeah the piece of paper itself probably bare 99% of the cost. printing cost is just 1% when you scale up that big. might even be free if they spent the 170m buying a printing company and using the leftover stickers to print out extra stickers for their products. rofl

Was looking for this exact comment lol Plus what everyone else was saying about how they're almost definitely not paying 34 cents per

My old laptop still has that Intel sticker and parts of it showed the architecture. I don't really think much about it but it's pretty cool and trippy.

No one can just ignore how you did marker calculations on the crystal clear glass panel on the side of your pc like that.

Most are actually laptop and prebuilt sales though so I doubt they're saving that much. Just on desktop CPU sales. Plus, intel aren't buying them in the tens of thousands, they'd be getting them in millions, so it's probably cheaper. We can all multiply too, they're not just dumb. It's just skimming unnecessary fat off their operating cost.

​@Filip intel hasn't lost money in ages those numbers are always misleading as they can't account for gains in non liquidatable assets

Prebuilts and laptops also got these stickers though. It was one of the ways consumers could identify that they had a legitamate intel product.

investors DEMAND TO REMOVE STICKERS! anti investor sticker

Day 29 of asking to put a CPU in a toaster

@Alejandro Arévalo yeah but to see it you’d have to peel it off and therefore ruining the sticker. So it makes sense why they don’t care to include it anymore, though it was a neat touch regardless.

I remember I peeled of intel sticker of my moms work laptop and i thought it was a vital component of laptop and resticked it to laptop... Old good childhood days...

The only Easter eggs Intel want to implement those days are a subscription service to unlock CPU features

This was an really cool Easter egg. I remember all stickers had their own picture on every processor, that wad not the same.

Last year I took off the sticker on my Chromebook. When I saw the back I was amazed! Sad they stopped doing it 😢

At one point passion takes a back seat and business is the only thing that matters.

We paid far less than .34c to put the diagram sticker on.

@Loris yes and no. I cannot give pricing or anything of the kind but saying we make stickers for certain companies is in no way a breach of the NDA that is built into our contracts.

@Holographic yeah im pretty sure you're also bound to an NDA right? im under an NDA about what exactly i do at work

​@Holographic your plan worked flawlessly until daniel ruined it

​@Holographic cant beleive you made an account named holographic (assuming years ago) just waiting for an opportunity to claim some clout on a youtube short that might possibly be made one day 😂

I work in the label industry and we usually charge by feet so you would actually need to measure the sticker and times it by an average 4 across for those small ones by how many would be needed for each pc

Mine do have this easter egg, I even considered to stick it on the acrylic part of the of the case, just so I can keep it visible from inside.

now I'm mad the repairman took off the sticker on my laptop :(

Not the repairman wanting his own souvenir

Another cool thing is that the remote management circuit on the processor can just look at everything you do.

I don't know what the cost per "label" is (I call them stickers). I used to kit 6 and 12 color Arsoma presses (2xx, don't recall the exact models). If I remember correctly, we'd use a hot stamp (basically a 19 inch long brass cylinder with the image of the CPU die [or whatever image you're printing]) to apply holographic foil like that. Think of the CNC cutting away material from a cylinder of brass, and in this specific case, cutting a very detailed and small design like the CPU traces or wires, or whatever they call them, on a curved surface. That's going to be an expensive die to make and the rolls of foil aren't cheap either. They're definitely saving money by removing this detail. I doubt the ones who know the actual cost/ prices would ever disclose the actual numbers. Thats the only difference I can think of between printing w/ without the holo detail. Take out the hot stamp, foil, and maybe (maybe) a tray of varnish or coating (sometimes they apply a clear varnish to keep added layers of material on the base material. That shop did mostly alcoholic beverage labels. We did a wine label job that came out to over $5.00 USD per label. Those were expensive bottles of wine.

damn, hearing lund's song after so long brought back some memories of some of my dark times.

@Aryan Malik it’s called broken and it’s by Lund

wat song is this

I'm guessing they pay a LOT less for their stickers, regardless of if they're double-sided or not. If you buy in bulk as a company you usually get much cheaper options. It's possible that they still did it to spend less though, it's less probable considering they wouldn't have done it to begin with if that was the case (or at least I don't see a point).

Going over board for your customers ensures they return

I'm 23 and rip these stickers off my work computers, I got like 7 of them lol. Idk why but I love them

I remember those! I didn't know this was what the holograph was

It's not about the money, it's about sending a message.

It's understandable, especially since most CPUs go to OEMs who also install the stickers so the customers will never see the back side of it...

I always wondered what that pattern was

Large numbers be crazy AF

I was thinking that there are videos behind the sticker, since the commercial shows multiple different videos in the hologram. I peel it and turned out that there was nothing but a bunch of lines

Nice play

😂

What?

You have to keep in mind that the current stickers don't cost zero you'd have to subtract that cost difference

Time to head to eBay and buy an old CPU box just for this

Day 75 of asking for molasses as thermal paste

I charge half of that for double sided stickers lol they were getting MILKED

I think it might be that the cpu's have just become too dense for stickers to fully cover

My first thought was that the cpu architecture was simply getting too complex to fit in the sticker in any kind of meaningful way without making the sticker bigger

This is the correct answer. Also, Intel isn't paying $0.34 per sticker.

I still have my 4790K CPU and its still running.

As a kid, I just use a pull off the sticker and be amazed by the colors🤣 not knowing what it actually represented

They could make like 100 with this sticker make it like a collector times bumping the value of those insanely expensive It won't really help intel but still would be cool

I'd argue that it will help intel. People will be proudly showing them off and it'll work as cheap advertisement

Day 191, asking to use honey in place of thermal paste

Can't hav been that long ago since they removed this since I got a samsung chromebook with the intel sticker on, where the overlaying intel sticker came off really easily (was like one of those scratch things) so now I just see the holographic on it, which is pretty cool.

Note intel does not sell packaged cpus at anything near that rate. Chips sold to OEMs usually come in plastic trays containing many cpus in one package and they don’t bother with the box. This is designed to basically be just removed from a crate and placed on the side of an assembly workstation so a worker can quickly lift and place chips with nothing getting in their way. That method is over 80% of sales. Then you have “pc builder” packaging which is a much smaller box with less printing. These are often sold to PC customizes at a slightly lower price because they take up less space and are lighter to ship. Finally the smallest category of sales is Retail Packaging which contains all of what you see. The retail volume is a very small percentage of sales as they are designed mainly to sit on store shelving displays and cost more to make.

There's still a sheet of stickers with every tray. Where do you think a sticker on a prebuilt or laptop come from?

Stickers are not made one by one. They print a huge sheet and cut the stickers from it. When you do millions sheets, it doesn’t matter much anymore if it’s holographic or not. I guess they just went lazy on it or they decided to print it somewhere else. (Sometimes making things in others countries can be cheaper than in your own one 😵‍💫)

That sticker price is what they charge a consumer. Intel is bulk ordering as a company that would typically due business indefinitely. They were probably ordering at around 1.85 - 3.2 cents (at most) per sticker, but likely recent inflation meant that they had to reduce pricing somehow to lower their price so that consumers who treat their product for the luxury that it is, can still be able to afford it. It's one of those moments where a company needs to find money to cover rising costs and amenities are the first to go.

Whats the song?

Broken - Lund (sped up)

Even if this sticker is really costs 34 cents, as a customer, I am willing to pay this price, because Easter eggs are funny!

Most people ever thought to look at both sides. Also, im sure they had a discount on double sided stickers when purchased in bulk. Either way, it's their product.

what the songs name?

Lund - broken (sped up)

34 cents per sticker is extremely high even at a very low production of only 100 stickers. They definitely are not paying that much.

still have my case intel sticker im never pulling it off to check

2040 : We will send you the chips, you will have to assemble it yourself

@deathforce2 How is the whole earth relevant

@EnderGamer ....How are you relevant?

....how is that relevant?

Bro that song playing in the background is so nostalgic

You see, the stickers still do have the chip design on the back, just the design has gotten smaller and harder to see thanks to Moore's Law! 🤣

Aye whats the name of the song?

Lund - Broken

Ah, I love your song you picked.

I assume that's also why Sprite bottles are transparent now instead of that green color.

Definitely added after the pentium M, I just checked my sticker

You also still need to buy a sticker, it's just not double sided now...

When you calculate it with a cost of $100 per sticker it’s even more!

1), it will not cost 34 cents for those stickers, probably 1, maybe less. 2) those CPU will also include laptops and OEM trays and basically any non retail box CPUs, which are the only ones that ship with those stickers.

Yeah, people need to stop making the OEM point. Those got the same sticker. I've peeled them up as a kid.

laptops and OEM trays still have the stickers

My intel sticker is actualy starting to scratch away showing the easter egg below it instead of turning the sticker around

The "good" thing about thay stopped is the double side stickers will now be s collection item instead of "only" a ester egg ;)

Pff they could just make their CPUs 1 dollar more expensive and I wouldn't care

Wait,so that cool rainbow line on the back of an Intel sticker was how the CPU looks on the inside,the more you know

happened to found out old box of 4790k and of course have to see this myself.... now need to find out if my 12600k has also :D

We should all boycott intel until they bring back the old stickers.

They didn’t stop including stickers, they’re still making them but now a bit cheaper. So they’re saving 0.34-new sticker cost.

i would pay 40 more cents for that sticker

That math is completely whack for how cheap they can get given the volume they are operating with. Your math gets even worse when you consider you didn't even try to filter out how many cpus of the supposed 500M even include stickers, I'm assuming it's just desktop and some laptops, so your number is another magnitude off. It might cost you 34 cents, it'll cost them almost nothing, the cost saving probably came from time savings using a simpler sticker manufacturing process. I really hope that this video is a joke going over my head, because I don't understand how you saw "170M" and thought that made any sense.

@Zaid there's still no source cited in his video so it's just a random guy with no stated background making a claim with no stated source out of thin air. If they doesn't that much, they would get torn apart in share holder meetings and they would be massive news stories about their incompetence. He's gotten popular fast and is funny, but besides seeing him use something random as thermal paste or drop a computer, I know nothing about him so when his content starts veering into showing data like this and informational videos I have no reason to trust what he's saying especially when he can't be bothered to state where he gets numbers like the "34cents" from

Actually wrong. It doesn't cost him 34 cents, it costs 34 cents per sticker for 10 thousand copies. They're probably paying a bit less, but 34c isn't the street price for you and me

Intel is also trying to make gpus more affordable with their arc series so that could also be a factor in my opinion

If forgot that some of them come inbuilt inside pc but indeed they saved something for sure

I realized my computer had an i5 intel core sticker so I peeled it off and got lucky :D

Probably the internals architecture is too complicated to place on the back, or it’s confidential

I used to peel the stickers off school computers and get scared because it looked like it was a electronic part

It does not beg the question... It raises the question at best.

The CPU architecture changed 😎

I used to think the sticker was a piece of technology as well

Man was doing math and flexing at the same time

All I learned is that the products they sell aren't worth much more than a sticker.

Spoiler alert: they don't order the stickers, they make it so no one knows how to make the pattern, but they remove it cause some asian companies where coping the method , so now you know newer models are original

There is still a sticker so you have to subtract it as well to compare the price

I think this has more to do with IP laws more than anything. Designs are heavily guarded now and while the sticker wouldn’t certainly not tell you everything by any means necessary, I think the idea of putting any part of confidential information anywhere for the public isn’t something they want to do themselves.