How The MINI Cooper Lost Its Cool

  • Am Vor year

    CNBCCNBC

    Dauer: 12:19

    MINI was a brand created in the midst of a fuel crisis. But the ultra-small cars designed to provide cheap and easy transportation for Britons in the 1950s and '60s became a cultural phenomenon and created the strong brand identity known around the world today. As more and more consumers opt for sport utility vehicles, the Mini looks to renew interest for a new generation.
    The trouble is that bigger is better in America, and MINI's specialty is "small." Sales have fallen from a peak of around 66,000 units in 2013 to less than 44,000 in 2018.
    Taking the if-you-can't-beat-them-join-them approach, MINI has beefed up its lineup, and now sells a sport utility known as the Countryman. MINI is also, like many other automakers, betting on electric. The company debuted the Cooper SE in July 2019.
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    How The MINI Cooper Lost Its Cool

Shahzeb Khan
Shahzeb Khan

Cars evolved from being large in the 40s, 50s & 60s to being compact in 70s 80s 90s 00s now big again from 2010s

Vor 7 Tage
sharath chandra
sharath chandra

You totally forgot how Mr. Bean got the car its real fame! :'(

Vor 9 Tage
madscientist 666
madscientist 666

Vw Beetle too, now shes dead

Vor 17 Tage
madscientist 666
madscientist 666

So how a car who made for oil crisis become the style and ruined it

Vor 17 Tage
Kevin Webb
Kevin Webb

they need to be true to their identity and stop muddying their core core vision.

Vor 18 Tage
Philip Luxembourg
Philip Luxembourg

I had two original minis in the sixties. Had a Mini Paceman for four years and last year purchased a fully loaded upmarket mini, absolutely love it even at my age. Round about 1968 I was at the traffic lights in Tottenham Court Road UK, and there was John Lennon in his souped-up mini and me in my Ford Escort. We got stuck at each set of lights, and my girl friend at the time wouldn’t let me get out of my car to get his autograph.

Vor 21 Tag
Roland Perry Jr
Roland Perry Jr

I drove a 2017 S Clubman All4 and that thing is a pure hot hatch. I'll race V8s in that thing and beat a good bit of them.

Vor 21 Tag
michael F.H
michael F.H

The next Mini refresh (facelift model) will be smaller and the growth in size was to save cost so as to share BMW small car platforms.

Vor 22 Tage
GeekyNerd54
GeekyNerd54

Mini hasnt lost its cool, it still sells well even in America. It having multiple different formats is just like the classic mini. It might not be AS mini anymore, but it's still small compared to most new cars aside from things like the Smart Fortwo, Toyota iQ, and Renault Twizy.

Vor 22 Tage
JJ K
JJ K

3:25 MINI sure attracts people from all different class!

Vor 24 Tage
Juan Eduardo
Juan Eduardo

If Mini is made in China it will be garbage.

Vor 24 Tage
SinbadCarey
SinbadCarey

I wish people would stop associating the original Mini to the newer German Mini, like they really have anything in common.

Vor 24 Tage
Ray
Ray

The video from 4.40 to 4.46 was shot in a sewer pipe at Stoke Aldermoor Coventry on 26th September 1968. The minis were lowered down into the pipes by crane.

Vor 25 Tage
Finn Sørensen
Finn Sørensen

German auto Companies! And the shown is a Renault, from France!

Vor 25 Tage
YesIbelieveTomGrant PI
YesIbelieveTomGrant PI

it 'lost its cool' after 60 years. Still 60 years. what other car worldwide has ever had such a impact?

Vor 26 Tage
Denis Stanley
Denis Stanley

Original mini was 850cc. 50 mpg and manual no air cond and cheap and easy around the city. They made it complicated expensive and no 50 mpg any more. One of my early cars was a holden fb. 35mpg on standard low octain fuel on a country run sitting on 60 mph. No aircond or power steering. Comfortable and cheap

Vor 27 Tage
Alex Harvey
Alex Harvey

I LOVE Mini.. the original I mean, obviously. By making it bigger and expensive, you're making it less a Mini. Kind of killing the golden goose. The value is in the goose, not the eggs. Don't sacrifice the brand to sell more units, it's nonsensical. I was hopeful for the electric. That could have been really cool. I think it could be for like -30% off the price tag, but right now it's about the worst value EV you can get :(

Vor 29 Tage
Paul
Paul

Love the original BMC/Austin Mini 🇬🇧

Vor Monat
Clive Thomas
Clive Thomas

The Mini has never lost its cool.

Vor Monat
Larry McGill
Larry McGill

BMW manufacturing. Unfortunately, over engineered, over priced, and under performing. Typical German carmaker philosophy.

Vor Monat
Tales toTell
Tales toTell

I wanted a mini Cooper but when I told my friends and coworkers they looked at me like I was a loser. I still might get a mini Convertible one day though 😋

Vor Monat
Drink Snapple
Drink Snapple

(1) Ze Germans overcomplicated the Mini, and (2) "Millenials" are too stupid to figure out how to drive a small, manual transmission, car.

Vor Monat
The Stammering Dunce
The Stammering Dunce

I am sure that for many non-Brits, Mr. Bean was the one who introduced them to Mini.

Vor Monat
Kudzanai Shadreck Musarurwa
Kudzanai Shadreck Musarurwa

Mr Bean made it more famous

Vor Monat
Allan Torng
Allan Torng

Mini Cooper is a low quality vehicle and high maintenance and repair vehicle... even the ones made by BMW.   You have to love the Mini for what it is.

Vor Monat
Brian Bloomfoeld
Brian Bloomfoeld

They still handle like go-karts.

Vor Monat
Andrew_koala
Andrew_koala

I see gas-guzzling Ford Fairlane on the right of the screen at 00:44. It was a nice looking car, though the handling was dreadful, though it was the inspiration of other FORD models that followed, Galaxy and Falcon, and with a blend of Mustang the Falcon GTHO was created in Australia, and in 1970, the fastest sedan on earth, with a Cleveland 351 [ ]► Ford Falcon GT-HO Phase III: Australia's greatest ever muscle car | MOTOR https://www.youtube.com/results?search_query=falcon+gtho+phase+3 20,077 views • Jul 22, 2019 [ ]► 1971 Falcon XY GTHO Phase 3 - Aussie Muscle https://www.youtube.com/watch?v=GjDyl6Pjp1Q 84,678 views • Jan 5, 2014 [ ]► Yager Performance, XY-GTHO, Race 3 "no music" https://www.youtube.com/watch?v=toLPTjE1GZk [ ]► CAMARO VS XY GT FALCON - BATHURST https://www.youtube.com/watch?v=4xnSo3ljatU ○ Take a ride onboard the Chevy Camaro as it hounds an XY GT Falcon around Mt Panorama Bathurst. Raw sounds put you right in the middle of the action! [ ]► Fastest Ever Recorded Lap at Mount Panorama, Bathurst - In Car with Allan Simonsen https://www.youtube.com/watch?v=XM4QpKaTNtc ○ Danish sports car ace, Allan Simonsen sets the fastest ever recorded time around the most difficult Australian circuit -- Mount Panorama, Bathurst -- just two hours drive west from Sydney. It's the latest specification Michelotto Ferrari 458 GT3, prepared by Maranello Motorsport, in Melbourne. []► Full Onboard Camera Lap of Bathurst with Jenson Button! https://www.youtube.com/watch?v=fZXdW7j64FE Lap on Mount Panorama Bathurst Circuit with the Mclaren Mercedes F1 of Jenson Button. All the lap is on a full onboard camera [ ]► Allan Moffat In America - An Unearthed Gem: Ep 4 - Series 3 - Shannons Legends of Motorsport https://www.youtube.com/watch?v=OyJBxznU7cE [ ]► 1981 GREAT MOMENTS FROM BATHURST https://www.youtube.com/watch?v=hdUOafEPgG0 01:08 - It was Mike Raymond who coined the term "You picked a fine time to leave me Loose Wheel" His magnificent play on words of "You picked a fine time to leave me Lucille" May he rest in peace. He and his quips are sorely missed. [ ]► Waltrip's Ride Of A Lifetime https://www.youtube.com/watch?v=kLkLtBkUVuo ○ Team BOC's Jason Bright gave NASCAR great Darrell Waltrip his first taste of a V8 Supercar today, taking him for some hot laps around Mount Panorama. [2011]

Vor Monat
John King
John King

I had a Morris 850 Mini Super Delux. Reg. GWC324. My Mini was unreliable, a rust bucket, and did few miles to the gallon (15-20). Basically, it was rubbish! The BMW Mini is bottom of the JD Power reliability survey. Nothing has changed in 60 years!

Vor Monat
Can NO d'EAU
Can NO d'EAU

Bring it back with 10" wheels. The Cooper S version and a host of RACE and Rallye option.

Vor Monat
Genesis 01
Genesis 01

Y'all lying, mr BEAN made it famous.

Vor Monat
Court Jester
Court Jester

I'm in the Phoenix market. I looked at the Minis as a peppy fuel saving car with a capacity to do SMALL hauling when needed. Looked for a good price and bought a Mustang at lower price. Yes, it was new, yes it was a teaser deal.

Vor Monat
Michael Gray
Michael Gray

It had cool

Vor Monat
Martin Marin
Martin Marin

It lost is cool cause the Chrysler motor

Vor Monat
eyePERTURE
eyePERTURE

“The mini doesn’t need a redesign” if they had asked consumers first. 99.9% modern cars are ugly as hell, 0.1% looks good but mechanically embankment like Fiat 500

Vor Monat
DoesNotConsent Ever
DoesNotConsent Ever

The simple fact that Minis are mechanical garbage may have something to do with it

Vor Monat
Artur Ahmeti
Artur Ahmeti

If I was paying the same price for the fuel as the americans. I would be driving around in a tank. 🤣🤣

Vor Monat
Artur Ahmeti
Artur Ahmeti

As long as Americans have cheap fuel, they will never go for small cars.

Vor Monat
Arun Kottolli
Arun Kottolli

Mini electric car will be the next big thing!

Vor Monat
Amr Samir
Amr Samir

It's because people are going for the suv lines that's it .... and because mini is expensive. Here you go

Vor Monat
TheRedBerry
TheRedBerry

Mr.beans official car.

Vor Monat
Brin Jenkins
Brin Jenkins

BMW was not good for the UK eventually we lost all.

Vor Monat
aticus aticus
aticus aticus

11 mins.30 seconds in. the guy refers to old grumpy mini fans who wont be around much longer and then laughs, what a cxxx he is.

Vor 2 Monate
Steve Price
Steve Price

The Mini is no longer 'mini' - largely because of the maxi size of the people who drive them.

Vor 2 Monate
jeremy furr
jeremy furr

It's widely known that the new one isn't reliable in the long term.

Vor 2 Monate
Skodaman2
Skodaman2

BMW Minis have nothing in common with the original Minis.

Vor 2 Monate
Us Marines
Us Marines

In my country mr bean ruined the mini cooper

Vor 2 Monate
tzontlilic
tzontlilic

Wow partnering with Chinazi. This would be the kiss of death

Vor 2 Monate
Mondo
Mondo

How ironic that at the very time we have ceaseless cries for lowering our carbon footprints, the popularity of gas-guzzling SUVs continues to rise in spite of the higher running costs and their obvious impracticality in overcrowded cities. By any logical measure, Mini should be the vehicle du jour.

Vor 2 Monate
Shankar Balan
Shankar Balan

I love my Mini Cooper S 2012. Yes it is hard to work on because of the electronics and the tightly squeezed mechanics, all somehow squashed into that engine bay. But it is a lovely little maneuverable machine which is unrivalled in its fun factor.

Vor 2 Monate
Bruno Desrosiers
Bruno Desrosiers

Two markets are pulling automotive innovation (not to mention good taste) down: 1) China 2) the USA.

Vor 2 Monate
Mystery Buyer
Mystery Buyer

The car was never cool. It's a stupid clown car. The new one is crap too.

Vor 2 Monate
Gap
Gap

The original is still a cult classic and oozes cool.

Vor 2 Monate
Andrew Drabble
Andrew Drabble

The original shape Mini is one of the coolest cars ever. Cheeky, driveable, chuckable and gorgeous. The 'new' Mini is just a BMW 1 series with a different outfit. The only thing mini on these cars nowadays is the name badge. My ex Gaffer had a Countryman and it was bigger than my Ford Focus and BMW have the nerve, the bare faced cheek to call it a Mini. Not in my eyes. Give me the original any day

Vor 2 Monate
Thomas Thuene
Thomas Thuene

Having driven both, the old and new Mini, I can definitely say that the fun is the same in both of them, and that's what counts. We have a Clubman now, still loads of fun to drive, but we call it our "truck", because there is so much space in it.

Vor 2 Monate
Dr. deng gerous
Dr. deng gerous

mr.bean

Vor 2 Monate
Simon Pennington
Simon Pennington

Hot hatchbacks have become a growing market. Mini isn't keeping up with the focus RS and type r

Vor 2 Monate
MrDruid47
MrDruid47

Wrong.

Vor 2 Monate
RARELY GAMING 1101
RARELY GAMING 1101

Mr bean car 😀

Vor 2 Monate
rob duncan
rob duncan

they turned it into a BMW. there, i saved you 12 minutes

Vor 2 Monate
michael F.H
michael F.H

BMC is British Motor Corporation -not 'company' in your script

Vor 2 Monate
Pierre Pinson
Pierre Pinson

🇬🇧🌹MINI and🌹 ROLLS ROYCE are the most BRITISH ICONIC CARS and "FAB 1"🚗👱‍♀️👨🏼‍✈️🏰 of course😊.

Vor 2 Monate
JosanSpain233
JosanSpain233

Bro u fat shaming us

Vor 2 Monate
Yan Nikoloff
Yan Nikoloff

that Mini Rover never lost it's cool, it's a people who buy's them became to be fat

Vor 2 Monate
МИКА USLV
МИКА USLV

It was made with normal hood not like a truck hood now, second the quality by bmw is terrible

Vor 2 Monate
SevenDeMagnus
SevenDeMagnus

Hi. The Mini lost it's soul when it redesigned it beyond recognition.

Vor 2 Monate
Maurice Bergevin
Maurice Bergevin

Why did you show a French made Renault Dauphine and said it was a German car?

Vor 2 Monate
vv.UltimateKeK
vv.UltimateKeK

Moral of the story fat Americans want suv's instead of small fuel efficient cars

Vor 2 Monate
Romi Arkan
Romi Arkan

3 letters. B M W

Vor 2 Monate
Alin Baraiac
Alin Baraiac

Mini watching this like 😰

Vor 2 Monate
Ted Walker
Ted Walker

The only thing that will save it is to simplify it and baring the price way down. That is what is lacking on the small car market.

Vor 2 Monate
Charlie - UK
Charlie - UK

The Mini size / safety argument is bogus. BMW could have retained the smaller size with a carbon fibre body, like the i3...

Vor 2 Monate
bram groot
bram groot

it was actually only because they couldnt make the old chassis safe enough for the "new" safety regulations.

Vor 2 Monate
Dan R
Dan R

"Return to the United States"? They sold almost none in the U.S. Never was it a good seller here. The problems are the price, lack of reliability and size. You buy it once, next purchase will be something else.

Vor 3 Monate
Charleybones
Charleybones

Minis are very expensive sub compact cars. It is a well built and designed far, and zi have had 2 of the newer ones: a 2003 cooper S Coupe, and currently a 2016 clubman S. The 2003 cooper S wa a great driving go kart with all the modern bells and whistles including safety features, which made the car great fun. Unfortunately, the design of the standard cooper car has become more heavy and bloated since its release in 2002 and the cost of repairs for these cars which are well over 15 years old now has made these cars expensive fo maintain. As a result, and in order to have additional room in the back seat for normal sized adults, i bought the 2016 clubman S, which is a very well designed car with great handling and acceleration for a subcompact station wagon. The prvious clubman was a load of crap. The 2nd gen clubman, despite being very expensive new when loaded with options, is a great car to own. Buy one 3-4 years old with low miles, save yourself more than 30,000 in depreciation costs, and enjoy.

Vor 3 Monate
Stefan urban
Stefan urban

i don't like the bmw minis! they are all to big. (as big as an actual VW Golf) there are so many smaller cars out there who arive the savetyregulations and have even 4 doors (what mini promoted in 2017 as a big wonder.) as example Toyota Aygo, Peugeot 106, Vauxhall Corsa, VW UP, and many more! This Minis have nothing to do with the originals that i loved over the years

Vor 3 Monate
mac daddy
mac daddy

I have a 2019 Mini...it's excellent.

Vor 3 Monate
Axe Grinder
Axe Grinder

Ifvthe BMW Mini put in power on that 1.6 liter engine,,perhaps a 2.0 liter 225 hp AWD it will sell better,,get rid of the turbo edition

Vor 3 Monate
uiop uiop
uiop uiop

wtf! it still cool!! wtf!

Vor 3 Monate
Dante Fajardo
Dante Fajardo

It ended when they made it big and made it expensive.

Vor 3 Monate
MUHAMMED ANSAJ T N
MUHAMMED ANSAJ T N

Mr Bean is mini's real brand ambassador

Vor 3 Monate
humberto moguel
humberto moguel

Mistake, error at the moment in the video speaker say "that could compete with the micro cars developed largely by German auto companies." but in the video is a Renault dauphine a french car...

Vor 3 Monate
Muhammad Luqman
Muhammad Luqman

Minis lost their cool because they stop airing Mr. Bean shame on you☹☹

Vor 3 Monate
Jackson Brown
Jackson Brown

Maybe we wanted the mini mini and not the bloated over priced mini?

Vor 3 Monate
Ambrose Francis
Ambrose Francis

Because it was Mr. Bean's Car.

Vor 3 Monate
richard murphy
richard murphy

They age well particularly the BMW built well good and sound occasionally I see say 2005 and it looks great the paint is very good

Vor 3 Monate
dart arkana
dart arkana

I changed my mini cooper S thermostat yesterday and he's happy 😆

Vor 3 Monate
Bruh
Bruh

Just put a Toyota or hinds engine in it and it will sell more

Vor 3 Monate
Raymond Adams
Raymond Adams

I love my MINI

Vor 3 Monate
CamdenBloke
CamdenBloke

When I first learned about the car, before the BMW version came out, I was calling it a Morris Mini. Later I heard the name Mini Cooper and a few other names for that car and got confused about what it was really called. I never owned a mini, but my Geo Metro was a lot of fun for a few years and had a similar appeal .

Vor 3 Monate
Chey Thompson
Chey Thompson

Excuse me Mr bean deserves some credit

Vor 3 Monate
Rugved S
Rugved S

Mr Bean.

Vor 3 Monate
Adrian Jarvis
Adrian Jarvis

It hasn't. US is just one market that has a declining small car sector. It's like saying "why have all American cars failed"... because they don't sell in Asia.

Vor 3 Monate
Graham Sutton
Graham Sutton

Same sausage different size product placement eventually dilutes the identity ......long term bad idea

Vor 3 Monate
Harrison Yoo
Harrison Yoo

Kia soul got better resale value

Vor 3 Monate
otto Vonostrovo
otto Vonostrovo

It is no longer cheap enough! When I graduated from high school in Canada in early 1970s it was the cheapest new car available at $1999.00 today the cheapest Mini costs (FWD Hatchback) $21,990 the cheapest car in Canada is Nissan Micra ($12,185/$15,345), 2019 Mitsubishi Mirage ($11,599/$16,899) Mitsubishi Mirage, Chevrolet Spark 2019 ($11,595/$15,995) far below the cost of a Mini!! I even saw Nissan Micras and Mitsubishi Mirages base models starting at $10000!! These cars originally were like VWs, CHEAP!!!!!. Something that we highschool graduates could afford used!!! We can't afford BMW Minis!!

Vor 3 Monate
Master Masters
Master Masters

Very interesting .

Vor 3 Monate
Christopher Plewright
Christopher Plewright

mini should be 4ft x 4ft x 10ft. otherwise its not a real mini. I imagine that an electrified mini would be popular, I think it can win if it sticks to the original mini dimensions.

Vor 3 Monate
Yunis Bayramov
Yunis Bayramov

CNBC stop spreading fake news and deliberate negative narrative on car brands

Vor 3 Monate
Imré Szilas
Imré Szilas

The original mini never lost its cool. Ten times cooler than the German BMW mini, which is a piece of junk.

Vor 3 Monate
Steve F
Steve F

Have I been watching YouTube too long or is the narrator the RegularCars guy?

Vor 4 Monate

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