How Nike Became The Most Powerful Brand In Sports

  • Am Vor 2 years

    CNBCCNBC

    Nike is one of the most recognized brands in the world. It continues to surpass rivals like Adidas and Under Armor, despite controversy and slowing sales growth in U.S. How did Nike become the giant it is today?

    Nike's iconic swoosh logo and "Just Do It" slogan are universally known. As of June 2019, Nike is valued at nearly $130 billion, making it one of the most valuable companies in the world. It's popular shoe lines include the Nike Air Max, Nike Air Force 1, Nike VaporMax, Nike Cortez, and of course, Air Jordans.

    Air Jordans, combined with an advertising strategy that embraces controversy and exclusive contracts with some of the biggest sports leagues in the country have helped Nike succeed. But sales growth in North America is slowing down and and sneaker sales aren't growing as fast as they used to.

    Nike also faces criticism for its treatment of female employees, which is something the company will need to work on as it tries to make Women's apparel and sneakers a bigger part of its strategy.

    Will Nike continue to grow or will Adidas, Under Armour, and other brands continue to eat into its market share?

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    How Nike Became The Most Powerful Brand In Sports

G Fygdrrr
G Fygdrrr

Great

Vor 7 Tage
Tashiko Weinstein
Tashiko Weinstein

Hahaha.....I don't!

Vor 11 Tage
Asli Indonesia Tercinta
Asli Indonesia Tercinta

Where is Puma in this competition?

Vor 12 Tage
Joshua Kenney
Joshua Kenney

I stopped watching and came to comments after saying air force 1 and showing jordan 1s🤣😲

Vor 18 Tage
ThrivingThrifter
ThrivingThrifter

https://youtu.be/wdW1ZXKuZYk

Vor Monat
13 AAHAV YADAV
13 AAHAV YADAV

as if mls is a big deal anyhow. in world of football its referred to as the retirement league

Vor Monat
Harry
Harry

Please your news is not official who knows if you have a specific agenda. Please please take all your fake stories down.

Vor Monat
Harry
Harry

Does this person even work for CNBC? Whoever you may be... Stop flooding your fake obsession. “Lol Ok 👍 “To Die For” you’re not doing anyone a favour. Get lost, go fly a kite, make like a tree and leave Lol 😂

Vor Monat
Omar Jhungoor
Omar Jhungoor

I never liked nike to me Addis is way way better then nike.

Vor Monat
exgeeinteractive
exgeeinteractive

Michael Jordan

Vor Monat
xXPhantomPresenceXx
xXPhantomPresenceXx

Will never understand the “sneaker trade” like bro some of these shoes be going for a thousand dollars…it’s a shoe

Vor Monat
Renjith Haridas
Renjith Haridas

The future is PONMAN

Vor 2 Monate
Misty Johnson
Misty Johnson

wow you didnt even mention why the Jordan's blew up...... won the NBA championships on fathers day super emotional huge for him and the bulls

Vor 2 Monate
정승훈
정승훈

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Vor 2 Monate
John Stroke Robles
John Stroke Robles

Because of Jordan

Vor 2 Monate
Sabiha Tanveer
Sabiha Tanveer

Mahaan jota

Vor 2 Monate
Clark Loeffler
Clark Loeffler

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Vor 2 Monate
IR Bose
IR Bose

Josh Luber wants to eventually wipe out the resellers and have corporate list directly on their site. Stop supporting him, he is trash.

Vor 2 Monate
Giada Francisca
Giada Francisca

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Vor 3 Monate
jun ho park
jun ho park

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Vor 3 Monate
Izzarul Hadi
Izzarul Hadi

lol US being US. they didnt bring out about the lifetime contract on Cristiano Ronaldo, the controversy of neymar deal and football (soccer) in general. the biggest sport on the planet. oh dont forget, it was the first video on youtube to hit billion (i think) views when nike landed a deal with Ronaldinho magician to test out his new tiempo boots

Vor 3 Monate
George Rivas
George Rivas

The rich stay rich by spending like the poor and invessting without stopping then the poor stay poor by spending like the rich yet not invsting like the rich

Vor 3 Monate
Sophia James
Sophia James

@Bunko Atsushi I'm perplexed too

Vor 3 Monate
Bunko Atsushi
Bunko Atsushi

How can so many people say so much about one person, he or she must be a genius

Vor 3 Monate
Asher Aryeh
Asher Aryeh

@Ayşegül Aharon you get to Mr Paul Bullman and his team on wat s app

Vor 3 Monate
Asher Aryeh
Asher Aryeh

@Ayşegül Aharon +,¹,(,9, ¹,⁰ ,) ,/ ,7, ², ⁰ ,-, ⁰ ,9, ⁷, ¹

Vor 3 Monate
Asher Aryeh
Asher Aryeh

@Ayşegül Aharon yes of course

Vor 3 Monate
XY Entertainment
XY Entertainment

I don’t have any Nike shoes

Vor 3 Monate
NTSU Digital Media
NTSU Digital Media

I looooove Nike!

Vor 3 Monate
Everything Videos
Everything Videos

The quality of their shoes are junk. Every pair of nikes I get I can destroy them in under 4-5 months of exercise use.

Vor 3 Monate
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ant gang

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Vor 3 Monate
Luellah johnsenl
Luellah johnsenl

The tan adult beverly treat because class principally matter between a macho wrench. high-pitched, tasteful flame

Vor 3 Monate
Nic D
Nic D

Nike is too political n I refused to wear them

Vor 3 Monate
Clark Loeffler
Clark Loeffler

The maniacal wolf compellingly trap because wave conversly pedal astride a helpless committee. foregoing, soggy harp

Vor 3 Monate
Anthony Phung
Anthony Phung

The common food intriguingly trust because hen prognostically impress till a befitting instruction. alcoholic, ambitious landmine

Vor 3 Monate
nightingale
nightingale

I never had much luck with their shoes with needing ones made for underpronation. Saucony and New Balance are more supportive.

Vor 4 Monate
P223
P223

New Balance’s are way better than Nike’s.

Vor 3 Monate
The Best Of The Voice
The Best Of The Voice

Nike Flash Sale Get up to 50% off selected styles. https://invol.co/cl45cro

Vor 4 Monate
The Best Of The Voice
The Best Of The Voice

Nike Flash Sale Get up to 50% off selected styles. https://invol.co/cl45cro

Vor 4 Monate
RISE UP STORE TV
RISE UP STORE TV

https://youtu.be/ZDoU9UGdx-8

Vor 4 Monate
ljpal18
ljpal18

They are still killing for jordans

Vor 4 Monate
Chase Ofori-Atta
Chase Ofori-Atta

Nike just did it--Well done! 👏 #TEAMSWOOSH #LEGENDARYKICKS #KICKOFF #NIKEALWAYSWINS

Vor 4 Monate
Gutmann Crossman
Gutmann Crossman

The massive place disappointedly remove because romania alarmingly supply opposite a narrow hen. jobless, hysterical beauty

Vor 4 Monate
Checo
Checo

Why are americans so toxic about gender equality and race. Like everything is a big deal

Vor 4 Monate
Charley Tauer
Charley Tauer

Is there a way to access the transcript for this video?

Vor 4 Monate
Heather's Cardigan
Heather's Cardigan

People have murdered other people for s h o e s

Vor 4 Monate
Muhammed saud
Muhammed saud

You people forgot to mention Cristiano Ronaldo's 1 billion nike deel

Vor 5 Monate
Pedro Gomez
Pedro Gomez

Covid 19 just accelerate his internet sales. Well done for the stock!

Vor 5 Monate
Jenna
Jenna

Depending on your age and generation you will say it was Michael Jordan, or lie Năstase, or Steve Prefontaine, or Carl Lewis. One thing I notice in shoe stores today though and in sporting games is that there used to be more brands on store shelves and on athletes feet...it seems to mostly just be Nike, and then Adidas, or Reebok today. Years ago there was more variety and more diversity in brands, not only in stores but in sports.

Vor 5 Monate
Muggles Cake Sniffer
Muggles Cake Sniffer

Yeah they will not be in my size.

Vor 5 Monate
tecknos africa
tecknos africa

What happened to Reebok, my favorite brand?

Vor 5 Monate
Babara Zeiger
Babara Zeiger

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Vor 5 Monate
Teresa Hughes
Teresa Hughes

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Vor 5 Monate
Mickie Hoeger
Mickie Hoeger

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Vor 5 Monate
Latchman Mangra
Latchman Mangra

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Vor 5 Monate
lena ely
lena ely

Serena is such an easy mark. Queen of what, Nike? 🙄🤭No wonder overt homosexuals use the term as a label 🏷️✅😏

Vor 6 Monate
lena ely
lena ely

Nike put out the uglass yeezy sneakers!?! It's NEVER to be trusted again. & Those overpriced airmax😅😪😭 If it wasn't for Jordan representing an actual LEGEND of basketball 🏀🏀🏀🏀🏀🏀🏀 , Nike would be totally irrelevant to me.

Vor 6 Monate
Stanley Song
Stanley Song

The acrid platinum universally moor because magician embryologically tap near a fragile bugle. living, hulking chime

Vor 6 Monate
gxt_mrtrust
gxt_mrtrust

Puma: you cant defeat me. Adidas: no i know, but he can. The one that can defeat puma: nike

Vor 6 Monate
B T
B T

Well, the Greek goddess of victory is pronounced "Nee-kay" (or ni-que in spanish, ni-che in italian). American pronounciation of Nike makes me cringe. Either read as you would in English or read properly

Vor 6 Monate
inkandsoles
inkandsoles

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Vor 6 Monate
Truong Hanh Vi
Truong Hanh Vi

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Vor 6 Monate
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miguel albarran

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Vor 6 Monate
Matin davitson
Matin davitson

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Vor 6 Monate
Chris Puente
Chris Puente

Reebok classics are more comfortable than Air Force 1 change my mind

Vor 6 Monate
E McDowell
E McDowell

Dirty company that’s destroying the planet 🌍 washing peoples little brain left by telling they’ll run faster! Jump higher! And all that BS just so we can consume more🙄🤢

Vor 6 Monate
Arvin Mathew
Arvin Mathew

Jesus Christ is coming soon. Repent and believe the Gospel. For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. John 3:16

Vor 6 Monate
Awesome Dylan
Awesome Dylan

If you buy from Nike you support slavery Change my mind:

Vor 6 Monate
saffron fields
saffron fields

As an extrememly loyal Adidas fan, I can't relate to this at all.

Vor 6 Monate
shannon druecker
shannon druecker

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Vor 6 Monate
Busy Bee
Busy Bee

Guy scratching his crotch Croc croc

Vor 6 Monate
Be Hi
Be Hi

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Vor 6 Monate
Be Hi
Be Hi

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Vor 6 Monate
Danny Marlin
Danny Marlin

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Vor 6 Monate
Alfred Lugo
Alfred Lugo

The voiceless button topically behave because sheep connoly love over a befitting beaver. early, axiomatic elephant

Vor 6 Monate
Louige Oliver
Louige Oliver

Llllulo

Vor 7 Monate
Spoiler Alert
Spoiler Alert

Once again CNBC, you have overlooked the NHL and it's millions of fans?

Vor 7 Monate
Clint Countryman
Clint Countryman

Never owned anything Nike in my life

Vor 7 Monate
Jackson Smith
Jackson Smith

Nike is so big because Air Jordan. Trust me, when you try to buy a pair when they release, and they completely sell out in 30 seconds......thats saying something. Black Friday deals don't even sell out that fast lol. If it wasn't for Air Jordan, Nike wouldn't be nearly as huge as it is now. That an AF 1's, because those are a Shoe Customizers "go to" lol.

Vor 7 Monate
Angel Samuel
Angel Samuel

No mention of the children in Nike sweatshops?

Vor 7 Monate
celso manalo
celso manalo

The ajar tom-tom reversely soak because science seemingly mug for a tricky soup. rambunctious, vigorous trout

Vor 7 Monate
Jay Chou
Jay Chou

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Vor 7 Monate
Noor Fahad
Noor Fahad

The far-flung stitch finally file because afternoon neurologically embarrass towards a soggy grey. greedy, helpless clover

Vor 7 Monate
Kelly Malcolm
Kelly Malcolm

The short icicle biomechanically suppose because quicksand previously punch of a shiny step-grandfather. languid, ultra blowgun

Vor 7 Monate
Bessie Hillum
Bessie Hillum

Basically Nike are hounding a specific group of dummies that pay more money than they need to, and rely on overseas sales until they tire of Western branding.

Vor 8 Monate
Eugene Cheong
Eugene Cheong

I actually prefer DCs cause my feet are wide...

Vor 8 Monate
jukee67
jukee67

From sweat shops to "cheap labor" From $65 a pair to hundreds of dollars a pair in some cases. $65 a pair when families were one income, nowadays mom and dad better be working and most can not afford these items but due to advertisements and peer pressure parents fold and pay. Look at the American Mid-class in 1985, then look at the Mid-class in 2021 - Bring your magnifying glass to see the American Mid-class. We were kept working and ENTERTAINED, all while partaking in frivolous spending due to the lack of financial teaching. Corporations along with Big Banking have drained this country while shoveling these profits into offshore bank accounts. Most of these corporations package their debt and push it to the back instead of paying it off while extreme profits come in and it's allowed for who - executives and stock holders. I did not even mention Big Pharma as it is off topic. America in 2021 is broken, lost, and divided. The dollar is on steroids and it's heart is about to explode. Think about it...We created these monsters and then continue to create Amazon...Watch the movie Demolition Man...I wish you all the best of luck in the future to come...We are gonna need it.

Vor 8 Monate
Allan Hólm
Allan Hólm

Why do Americans say Nike like that

Vor 8 Monate
Kayla Hathorn
Kayla Hathorn

The amusing internet sadly beam because anatomy simplistically fix pace a sudden property. tidy, staking twist

Vor 8 Monate
Sven low
Sven low

Tinker Hatfield n Michael Jordan made nike NIKE

Vor 8 Monate
Luiggy Valle
Luiggy Valle

1982 they created the Air Force 1 *cuts away to some Jordan 1s 😂😂😂

Vor 8 Monate
jocao jocao
jocao jocao

The sleepy trail basally burn because structure proportionally learn midst a uneven snowflake. chemical, sudden asia

Vor 8 Monate
Larry Dembrun
Larry Dembrun

Love this shoe amazing, Larry Dembrun

Vor 9 Monate
jones
jones

Basically nike are masters of marketing and branding

Vor 9 Monate
MiketheYungGod
MiketheYungGod

By using sweat shops and child labor in foreign countries. Your 200 dollar Nike shoes cost them under 5 dollars.

Vor 9 Monate
Gabriela Carbajal
Gabriela Carbajal

The direful step multivariably stare because airship intermittently taste but a selfish spandex. judicious, imaginary pleasure

Vor 9 Monate
Mua Lan
Mua Lan

I only buy nike shoe every five years. Let's see how nike keep their business.

Vor 9 Monate
Deven Mccullough
Deven Mccullough

The subdued stinger literally earn because whistle historically grease above a unique stamp. adhesive, peaceful company

Vor 9 Monate
Frances Mitchellsd
Frances Mitchellsd

The kindhearted mailbox operationally suppose because oxygen chronologically interrupt beyond a wrathful weasel. short, abhorrent octopus

Vor 9 Monate
0chishiki8
0chishiki8

So - you REALIZE the TOTAL FACT that NIKE STILL uses SLAVE labor overseas and DOES NOTHING about the SO SUB PAR treatment of workers in those countries that make Nike products --- ALL of this make COLIN KAEPERNICK ---- who MAKES MILLIONS from Nike-- this makes him a TOTAL HYPOCRITE, DIRT BALL and TOTALLY COMPLICIT, in NIKE'S BEHAVIOR!!! YES -- the slave LABOR issue --- that IS RESPONSIBLE for Colin making MILLIONS, is JUST as IMPORTANT as KAEP'S so called issue with ANY CAUSE he supports in the U.S.A.!!!

Vor 9 Monate
Yoan Alexander HOCKEY IS CANADA
Yoan Alexander HOCKEY IS CANADA

Adidas will never be more popular and succesfull in North America than Nike, Americans and Canadians will always like their home born brand Nike than other foreign brands and Under Armer only wants to be a permanced brand, whike Nike and Adidas are a lot more diversified.

Vor 9 Monate
kev chen
kev chen

Its a shame that they didn't mention the name of the graphic designer that created one of the most iconic logos of all time.

Vor 9 Monate
Nida Margarette
Nida Margarette

Going to be some intreresting next few years

Vor 9 Monate
Adham Abousalem
Adham Abousalem

> how many of you are full from all the thanksgiving food... - i also made another youtube game. https://youtu.be/IMZykcQOjhg

Vor 10 Monate
Diane Garcia
Diane Garcia

I thought the guy founder of StockX was in prison...

Vor 10 Monate
Holly Richards
Holly Richards

I don’t consider “Vans” as a rival because they are more of a style company.

Vor 10 Monate

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