How Blue Bottle Went From A Coffee Cart To A $700MM Valuation

  • Am Vor 2 years

    CNBC Make ItCNBC Make It

    Blue Bottle Coffee offers drip coffee that costs roughly $5 per cup at more than 75 cafe locations around the world. The company touts its high-quality single-origin, freshly roasted artisanal beans. Based on Nestle's 2017 purchase of a majority stake in Blue Bottle the latter has a valuation of more than $700 million.

    Before he founded Blue Bottle, James Freeman was a struggling classical musician roasting his own fresh beans as a hobby. Since he was obsessed with drinking the freshest cup of coffee he could find he purchased raw, green coffee beans before heating them himself. Freeman felt that most retail coffee chains over-roasted their beans.

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    How Blue Bottle Went From A Coffee Cart To A $700MM Valuation

Nathalie Lazo
Nathalie Lazo

Incredible person reading this, you have everything is to succeed in life, whatever that is for you. Go after the life you truly want NOW! ✨ I believe in you! Love - Nat ❤️

Vor 15 Stunden
Jose Gutierrez
Jose Gutierrez

I trained at the Blue Bottle head quarters in Oakland back in 2009… I learned the importance of Fresh roasted Coffee and the importance of the right equipment,after working for Starbuck$ for 7 years,I been buying green coffee beans and roasting my own coffee for the last 6 years, I’m very happy with the results, nothing beats the flavor of fresh medium roast instead of overroasted and old oily coffee beans.

Vor Tag
Amin Akoyim
Amin Akoyim

Funny that he is critizising Starbucks, a company that Nestlé owns and now they are partners which is already bad enough

Vor 4 Tage
Vapes Flavors
Vapes Flavors

3:36, colors spoke for themselves

Vor 11 Tage
xoxo
xoxo

Australia still makes the best coffee in the world.

Vor 13 Tage
Ahmad Morgan
Ahmad Morgan

And what makes it the best in the world?

Vor 9 Tage
Izanami uchia
Izanami uchia

thanks, pandemic i now make my own coffee and save $48-60 a month.

Vor 13 Tage
Sanyu Tumusiime
Sanyu Tumusiime

i don't drink coffee i'm water only

Vor 15 Tage
A 1
A 1

Coffee is coffee as long as it's not low quality coffee. Am I missing something here? Is Blue Bottle special because all the techie dipshits jumped on board?

Vor 16 Tage
Japhy Vansan
Japhy Vansan

If you pay 5 bucks for coffee perhaps it’s time to re-evaluate you’re life values

Vor 19 Tage
indigocowboy
indigocowboy

How does purchasing power correlate with life values?

Vor 18 Tage
Jane S
Jane S

This place is not even that great! Very average at most. My Nespresso machine does wonders compared to Blue bottle. But good job to the owner 👍🏻👍🏻👍🏻 music didn’t workout but overly caffeinating yourself did. Yay!!

Vor 22 Tage
Tlb0082
Tlb0082

I'd buy it from time to time

Vor 24 Tage
Ndubisi Onuora
Ndubisi Onuora

Great story!

Vor Monat
Nothing Fancy Just Kopi
Nothing Fancy Just Kopi

"Clarinetists don't accumulate a lot of wealth". Haha! Love the look on his face as he said that

Vor Monat
Jacky Mai
Jacky Mai

The festive cemetery identically grease because brake chemically bore beyond a hungry weasel. white, nostalgic delete

Vor Monat
Mike Collins
Mike Collins

You had me right up to "selling a 68% stake to Nestle". Just another corporate sellout. I'd rather support the mom & pops of this world. Like he used to be.

Vor Monat
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tinaj sews

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Vor Monat
SWS-Vlogs
SWS-Vlogs

Tried them a month ago, NOT impressed AT all. SLOW Service and Warm, Not Hot Mocca.

Vor Monat
Jacky Mai
Jacky Mai

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Vor Monat
John Finnigan
John Finnigan

Sounds like a trend that appeals mostly to hip city folk. That's a precarious way to build a business in the best of times, because trends change, but it can work if the brand remains cool. But Nestle isn't cool. I'll be surprised if the brand survives the sale.

Vor Monat
Kunal Jadhav
Kunal Jadhav

So when do you going to come in India?

Vor Monat
Oliver Williams
Oliver Williams

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Vor 2 Monate
BaTistA
BaTistA

Indians - we have filter coffee

Vor 2 Monate
slosher
slosher

Making basic goods inaccessible

Vor 2 Monate
alfredo banuelos
alfredo banuelos

The founder of blue bottle must clearly outline his employees to do an impression of him while on shift. What schmucks

Vor 2 Monate
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Vor 2 Monate
Quantum X Trading Strategy - 0 Red Days
Quantum X Trading Strategy - 0 Red Days

has anyone heard of Quantum X Trades on Twitter? He posts daily td ameritrade screenshots with 0 daily losses, formula that changed his life

Vor 2 Monate
Grant Carpenter
Grant Carpenter

That guy has a really mellow voice for someone who drinks so much coffee.

Vor 2 Monate
Clayton Lynch
Clayton Lynch

oh yes the cans exploding, real shame, great product tho lol

Vor 2 Monate
Sarvesh Chadha
Sarvesh Chadha

I don't know, he looks mean..

Vor 2 Monate
kenz
kenz

Where are they now?

Vor 2 Monate
Chance Moschell
Chance Moschell

5:06 turns out expensive coffee is recession-proof smarty

Vor 2 Monate
Robert Seven
Robert Seven

I was going to root for these folks, because SOMEBODY needs to kneecap the Starbux fungus....then i saw they got bought by global parasite Nestle......no thanks....ill make coffee in my SHOE first....

Vor 3 Monate
Preetesh Shivam
Preetesh Shivam

Their coffee is delicious. Used to have it atleast once a week when the offices were open.

Vor 3 Monate
Username369
Username369

Since it’s now part of Nestle, I will avoid it at all. Nestle wants to privatise WATER!!! They’re criminals!

Vor 3 Monate
Zinedine Zethro
Zinedine Zethro

CNBC have an interesting line of people that they interviewed

Vor 3 Monate
Gnzlz
Gnzlz

They are SO RICH i never knew

Vor 3 Monate
Chris Gray
Chris Gray

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Vor 3 Monate
Ivan
Ivan

5 dollars for a cup of coffee aint surprising if you work eat at kaiser hospital cafeteria

Vor 3 Monate
Piyush Gupta
Piyush Gupta

Drink tea ☕

Vor 3 Monate
J Woods
J Woods

This is America we can't forget it. Just a person taking the little money they have and taking a chance on themselves.

Vor 3 Monate
GBGOLC
GBGOLC

One word, Psychology.

Vor 3 Monate
Irvan Rahman
Irvan Rahman

I tried this on Shops on Hudson Yards Its so tasty OMG it makes me dying

Vor 3 Monate
Sic Parvis Magna
Sic Parvis Magna

6:21 you starting wrong people here. it's New York you think I wanna pay my rent ? It's carzy

Vor 3 Monate
Libby Reed
Libby Reed

Please make a video on Verve coffee.

Vor 3 Monate
Lady Gaga
Lady Gaga

I’d love to know about blue birds performance in the pandemic

Vor 3 Monate
Léo e Gaby Pelo Mundo
Léo e Gaby Pelo Mundo

Meanwhile, in Italy, you pay less than €1 to drink a nice cappuccino (with all that art latte thing) at a random bar. When I mean nice, I mean a cappuccino with a strong shot of espresso.

Vor 3 Monate
Daniel Gonzalez
Daniel Gonzalez

And now they're collabing with Nigo.

Vor 3 Monate
Scott Mijin
Scott Mijin

Millennials is the reason

Vor 3 Monate
Derek T.Y. Wu
Derek T.Y. Wu

Blue bottle taste soured, I prefer SB!!

Vor 3 Monate
NoforProfit ClinicalResearch
NoforProfit ClinicalResearch

Selling addictive products must be barred from selling. Other countries need to wake up and expel all US-based franchises since their business model solely lies on addiction. You see, the problem here is caffeine content and sugar when combined possibly leading to addiction. Worst, after these coffee chains, started to thrive selling poisonous foods, diabetes and obesity also started to spread. Countries don't need these toxic brands in their countries otherwise they will be facing an obesity epidemic in their countries. The problem is that these companies have tons of power in the US and unstoppable, but other countries can stop them to enter. Most of the US food economy is full of unhealthy foods which should be illegal, but massive advertisements and lobbyists have it their own way pushing further expansion.

Vor 4 Monate
Carking 10
Carking 10

they won’t pay 5 for coffee but will pay 7 for a coors light at a bar. I will take the coffee any day.

Vor 4 Monate
AP Wong
AP Wong

Sensory Lab at Bourke Street Melbourbe made the best fresh coffee and they dont cost you an arm and a leg!

Vor 4 Monate
isaacsac5
isaacsac5

I think you should do a story about Philz Coffee.

Vor 5 Monate
Mrye et zenm in
Mrye et zenm in

The hulking juice locally cure because arithmetic radiographically enjoy following a ludicrous toenail. rich, clammy elephant

Vor 5 Monate
Brian Brooklyn
Brian Brooklyn

I like blue bottle I'm from NYC and go to the one at Bryant park

Vor 5 Monate
MS C
MS C

idk their coffee is really sour, my family bake our own coffee anyway

Vor 6 Monate
short film natural es
short film natural es

https://youtu.be/12pVvlRpuDA amazing 😍😍

Vor 8 Monate
Blogrope
Blogrope

*Recently, the North American country, Canada, became the very first non-European country to make to the list of the world’s top ten coffee consumers. It is the first time that a North American could make a place in the top 10 coffee-consuming countries. This clearly shows that the coffee business market in North America is on the high rise. There is seen a huge demand for coffee in North American countries like Canada where the consumption rate is recorded to be 14.33 lbs. per capita. The drink is so popular in this country of 37 million that the Coffee Association of Canada calls it the most commonly consumed beverage among adults in the country, We also make on this great video must check*

Vor 8 Monate
pyimoethan1
pyimoethan1

Never heard of it

Vor 8 Monate
Taz D
Taz D

None of the random participants in the street interviews went viral for their witty, over-the-top opinions. Stop trying so hard, millennials. The only way left to go viral is to be original and genuine. The world is already saturated with fake copycats. Just be yourself.

Vor 9 Monate
Evan H
Evan H

Blue Bottle, now I know where the name comes from

Vor 9 Monate
Colette
Colette

I liked the CEO's take on Starbucks as being an inspiration rather than a competitor. Great attitude!

Vor 9 Monate
Unboxing john
Unboxing john

Who is here during Corona times

Vor 10 Monate
Sm Tx
Sm Tx

Nah man 20 cents coffee Is where its at! Thanks to Graham Stephan

Vor 10 Monate
Rodrigue de La mentunagosse
Rodrigue de La mentunagosse

Mange d'la marde

Vor 10 Monate
waled baljoon
waled baljoon

I very happy to share this type of coffee with the rest of the world. It’s a new teast of coffee from the SAHARA of Arabia. I hope you like it. You can find here. https://sites.google.com/view/arabiccoffee2020/home

Vor 10 Monate
Chen Zhu
Chen Zhu

I am not a pro on drinking coffee but During pandemic I bought their coffee beans from their website.Beans were very fresh. Like Just roasted one day ago. Their packaging and delivery is impeccable. Cheap shipping price with fast delivery.

Vor 11 Monate
Khue Vo
Khue Vo

Hmm.....? Not in Vietnam yet. XD

Vor 11 Monate
Diveen Varma
Diveen Varma

And here I am who drinks coffee only when I have fever or cold.

Vor 11 Monate
TJ ERG
TJ ERG

$5 for coffee in Straya is standard

Vor 11 Monate
kim chan
kim chan

How about now?

Vor 11 Monate
fake Apple Store
fake Apple Store

God awful design

Vor 11 Monate
Sam Rothman
Sam Rothman

i stop drink coffee now, just drink hot milk / hot coco. i used to drink 3-4 coffee a day

Vor 11 Monate
Damien Gitton
Damien Gitton

And COVID 19 arrived and puff they are dead !!!

Vor 11 Monate
TaureanKing
TaureanKing

did he really needed to drink coffee while being interviewed? like really?....

Vor year
Dave Stark
Dave Stark

What an abnoxious smug

Vor year
Queue
Queue

100 bucks says 100% of all the customers hate capitalism. LMAO

Vor year
Sabrina
Sabrina

Blue bottle - COME TO PHILLY PLEASE!!!

Vor year
Anonymous Person
Anonymous Person

"Semi expensive coffee is simply just not recession proof" Gosh she really predicted 2020 well

Vor year
Nicolas Gonzalez
Nicolas Gonzalez

I wonder if this format would make it in Australia

Vor year
muadhnate
muadhnate

I like him.

Vor year
Sayam Dhingra
Sayam Dhingra

i guess with the coronavirus pandemic blue bottle stock crashed ?? lol

Vor year
Kris B
Kris B

The fourth wave is coming and it's coffee enemas.

Vor year
Balerina films
Balerina films

he opened his first coffee chop... and then 40! What a story lol, but how?

Vor year
UnoWild
UnoWild

only americans would pay that much for a coffee

Vor year
Ting Zhang
Ting Zhang

There was one in the Hudson River mall. Idk why was the line long honesty. I saw that big fat $5 for a regular coffee and me and my family nope the crap out.

Vor year
Brett Reid
Brett Reid

blue bottle coffee is great ive bought a can of it from whole foods a bunch of times. the quality of the coffee makes the price worth it.

Vor year
didi m
didi m

MN

Vor year
Dan
Dan

but then 2020 ...corona!

Vor year
Gayanthi Halpita
Gayanthi Halpita

I Wonder how they are doing right now, 5:09 we are in a Global Recession by the way... 🙁☹ Does any body know how they are doing ...... its crazy they did this 11+ moths ago .... 😓 dang🛎

Vor year

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