How Air Jordan Built A $3.6 Billion Sneaker Empire

  • Am Vor 5 Monate

    CNBC Make ItCNBC Make It

    It’s hard to imagine a sneaker more iconic than the Air Jordan. Today, retro Jordans of all types and colors sell out instantly on Nike’s SNKRS app and in stores across the country. In May 2020 a pair of original Jordan 1s that Michael Jordan wore on the court sold for $560,000 at auction.

    Jordan the brand has mastered the art of weaving nostalgia into current trends through hyped-up collaborations with fashion designers and artists like Travis Scott. Here’s how the brand built a diehard following, on its way to becoming a $3.6B empire.

    Portions of video footage provided by WearTesters: weartesters.com/

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bigben1986
bigben1986

I have the entire OG Air Jordan 1 collection from 1985 and I didn't have to pay 26,000

Vor Tag
bigben1986
bigben1986

Why would you skip the Jordan 2???????????????????????????????????

Vor Tag
Vic Orlando
Vic Orlando

How about be the greatest basketball player to contribute to the game ever 🤷 that's how

Vor Tag
MrRhythm
MrRhythm

2:53 Every week*

Vor 2 Monate
kevin na
kevin na

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Vor 3 Monate
Alice mark
Alice mark

Nobody becomes a millionaire or a billionaire by working for others and depending on them. Good investment brings millions of dollars, and consistency brings billions. The market is all about crypt0 at the moment now.

Vor 3 Monate
Linda poplin
Linda poplin

@christiana joe + 1 ( 3 1 4 )" ( 9 4 4 )" " ( 5 6 7 2)

Vor 3 Monate
Linda poplin
Linda poplin

@christiana joe she is sure on whats@pp

Vor 3 Monate
pop Sarah
pop Sarah

@Maxie Charles Stock is crashing, bitcoin investment right now will be at every wise individual list in a month you are ecstatic with the decision you make today

Vor 3 Monate
christiana joe
christiana joe

Heard so much recommendation about Anna Wilson, how do I message or link up with her, any info??

Vor 3 Monate
Eva Helen
Eva Helen

Don't doubt Anna Wilson, she has brought me out of the wrenches and to a better living option and I encourage new babies to trade with her

Vor 3 Monate
Ruoyu Li
Ruoyu Li

without china there is no Jordan brand

Vor 3 Monate
manglem A
manglem A

Made in China ! The end

Vor 3 Monate
bolo kefe
bolo kefe

last shot was the 13

Vor 3 Monate
Vedraj r.m
Vedraj r.m

If you pay more than 50$ for a shoe You are DUMB!

Vor 3 Monate
NPAMike
NPAMike

Growing up as a kid every school year i had Air Forces in black and white, a pair of Jordans and a pair of Butters (Timberlands) for winter.

Vor 3 Monate
Evelyn Wagner
Evelyn Wagner

The acid interactive jointly occur because edge controversly polish between a uneven dessert. zonked, unarmed drama

Vor 3 Monate
H M
H M

SNKRS APP is a Scam

Vor 3 Monate
AVE KICKZ
AVE KICKZ

Jordan 3 is my favorite

Vor 3 Monate
DJ_RueBoi
DJ_RueBoi

The OG! Nightwing2303

Vor 4 Monate
Anthony Phung
Anthony Phung

The nifty south america reportedly knot because silica macropharmacologically extend with a aware handle. enormous, amused page

Vor 4 Monate
NGK Snipedout
NGK Snipedout

whats the shoe at 8:51 the cream looking one?

Vor 4 Monate
Philippines Unfiltered
Philippines Unfiltered

🤑🤑🤑

Vor 4 Monate
Einstein
Einstein

9:20 you guys could’ve picked any other shot of the Travis Scott 1s yet you showed off the replicas from nightwings vid🥲

Vor 4 Monate
deekay13
deekay13

So kids these days who wear the coveted Jordan models, but didn't grow up watching Jordan play are just posers.

Vor 4 Monate
Alex Paz
Alex Paz

The cloistered harp dolly continue because quartz collectively rock abaft a aloof leaf. irate, yellow drawer

Vor 4 Monate
Mathew Andrist
Mathew Andrist

Get some body reporting on this that knows what they talking about. 85 don’t go for 30k first off. They said high OG and then showed some mids 😭😂😂

Vor 4 Monate
tudor bocastorta
tudor bocastorta

buying more of things we don't need to impress people we don't care about

Vor 4 Monate
Daniel Oceans
Daniel Oceans

Buy things for yourself. If they make you feel better or whatever the case may be do it, enjoy life. Nobody has time for what other people think. Jordan are not like super expensive shoes or gears. There’s designer shoes for 2000$ shirts for 1000. It’s all relative

Vor 4 Monate
jaden yuki
jaden yuki

Wowowowowow

Vor 4 Monate
Harsh vardhan
Harsh vardhan

Yo Chris 🙌🏼. Weartesters are the goat.

Vor 4 Monate
Lrac Lrac
Lrac Lrac

Maybe you do a video on resell culture….that’s part of this hype

Vor 4 Monate
ant gang
ant gang

The didactic glass traditionally raise because disadvantage extremely delight via a brave health. possessive, yummy close

Vor 4 Monate
Yagi Mugayu
Yagi Mugayu

Another story about Air Jordan's and the losers who obsess about them.

Vor 4 Monate
Jaime Vasquez
Jaime Vasquez

Can’t watch a video or support someone who is wearing mids comparing them to actual Chicago 1s lol

Vor 4 Monate
T O A D I E
T O A D I E

Lol MJ himself wore mids, they were high PEs that were made specifically for jordan. But yeah keep paying ScamX money

Vor 2 Monate
Pat V
Pat V

Mod’s? 🥴 lol

Vor 3 Monate
Jaime Vasquez
Jaime Vasquez

That’s a Jordan 1 mid and it’s trash lol

Vor 4 Monate
Damien Jeremy Weir
Damien Jeremy Weir

Hi Chris/Ms Wing 😁

Vor 4 Monate
Andradé
Andradé

it's Nightwing! love to see it iykyk

Vor 4 Monate
Crown of a King - Perspectives on Fashion
Crown of a King - Perspectives on Fashion

Before the Air Jordan's Michael Jordan rocked the Adidas Forums - https://www.youtube.com/watch?v=RWWd6vnMsoo

Vor 4 Monate
francis yan
francis yan

I got jordan 11 jubilee and its was amazing to finally have one all this year since iwas young, to have one is like gold!

Vor 4 Monate
peewee3030
peewee3030

11:35. Mj look like he ready to risk it all 🤷👀😳🤔😂😂💯

Vor 4 Monate
Ric Payumo
Ric Payumo

👍👍👍

Vor 4 Monate
Tamba Kongoh
Tamba Kongoh

i like jordan it factor on the court

Vor 4 Monate
A random guy
A random guy

Not a mention of the Jordan 1 Chicago? How you talk Jordan without the Chicago colorway?

Vor 4 Monate
Afree Cann
Afree Cann

Is their a lot of difference does it make? That banned started it all.

Vor 4 Monate
Billy Leung
Billy Leung

the travis scott and the dior was mehhhh...

Vor 4 Monate
Dave Typical
Dave Typical

And if Nike doesn’t make more of the product or fight against BOTS. They will continue to lose billions to UA. UAs are looking better and most times, built better than the Authentics.

Vor 4 Monate
Ciara Zena
Ciara Zena

I like this shoe very much. Where can I buy it?

Vor 4 Monate
Taylor Step
Taylor Step

When supply can't meet demand there are UAs

Vor 4 Monate
Ian Azura
Ian Azura

Jordan are that great even the Jordan haters wear them..

Vor 4 Monate
Pnaliza
Pnaliza

NOBODY HAS NOTICED FACT THAT THIS GUY HAS LIED TO YOU IN THE FIRST 2 SECONDS....THOSE ARE NOT HIGHS... HES WEARING MIDS.... WTF BRO

Vor 4 Monate
Aj
Aj

Not instantly,it’s bot buying MFs!! Those who yell “got em” they used bots and the one that took Ls are the rest of us it’s BS

Vor 4 Monate
Razak Kadiri
Razak Kadiri

Great video. I'm a fan of nightwing2303's channel and I'm happy to see that he was featured in this video. I used to be a big sneakerhead when I was in my teens, not so much as I've gotten older (realized I don't need that many shoes!). I still have a small collection of favorites that I wear. It's a fun and addictive hobby and I still keep tabs on what's going on in the industry.

Vor 4 Monate
Jackson Smith
Jackson Smith

Most people buy Jordans the way I buy Reebok Questions lol. If only you could see my collection of questions lol. That's why Reebok CAN NOT go out of business, Id be devastated :( :(

Vor 4 Monate
Daniel Oceans
Daniel Oceans

@Jackson Smith I know exactly what you mean. It’s not the same but still very comfortable like surprisingly comfy. I never had the Jordans growing but I hear everybody saying the same thing. The material are just not the same.

Vor 4 Monate
Jackson Smith
Jackson Smith

@Daniel Oceans I just wish they give us the real hexalite and amazing insole like they use to have. But oh well, I still get em regardless 🤷.

Vor 4 Monate
Daniel Oceans
Daniel Oceans

My first nice pair of kick! Played in them into the ground. Thought I was AI

Vor 4 Monate
Kabi Swamy
Kabi Swamy

Is anyone wanna gonna tell him that he wasn’t wearing highs at the beginning of the video 😳😳😳

Vor 4 Monate
Christian Clemente
Christian Clemente

Not a fan of jordan collaboration

Vor 4 Monate
ACS Sneakers
ACS Sneakers

Great to see Chris featured 🙏🏻

Vor 4 Monate
Munz Media
Munz Media

"KICKFLUENCER"

Vor 4 Monate
H Mann
H Mann

yeezy actually did jump over jumpman

Vor 4 Monate
Trey Montana
Trey Montana

Virgil keeps fooling people into thinking that he is a designer.

Vor 4 Monate
Anthony B
Anthony B

The sneaker game has become the hoarder game. From YouTube to the Nike feed it's about what you got. Videos showing how may sneakers in your collection, like collecting art. The resale market created is a whole different animal. Whats more amazing is, this is 35 yr old bubble with no end in sight, Nike could pop it by releasing more kicks BUT that never going to happen. It creates a desire to cop, the new high is hitting on a draw.

Vor 4 Monate
Gen Ius
Gen Ius

too much glorification of rubber and leather

Vor 4 Monate
Rigor Mortiz
Rigor Mortiz

@Gen Ius nah bro. You clearly don't know anything about sneakers. Don't worry. I don't have a time to argue or teach you anything. You win. 👍

Vor 4 Monate
Gen Ius
Gen Ius

@Rigor Mortiz What don't I understand? Everything about sneakers value is defined by hype. That includes rarity, who endorses it, blah blah. Don't teach me about investments, i know everything from baseball cards, bitcoin, art toys, to NFTs.

Vor 4 Monate
Rigor Mortiz
Rigor Mortiz

@Gen Ius you clearly dont understand this type of investment. I don't wanna argue. Lol. You win bro.

Vor 4 Monate
Gen Ius
Gen Ius

@Rigor Mortiz Yeah increased by petty fandom aka hype aka fake value aka when the hype is dead you are dead. That is not the same with real currency facing unstable economy in case you'll come back to me with that argument.

Vor 4 Monate
Rigor Mortiz
Rigor Mortiz

@Gen Ius Jordans increase value. So you sayin?

Vor 4 Monate
Mbali Gama
Mbali Gama

TheNotoriousKia!!

Vor 4 Monate
Follow That Girl With The Curls
Follow That Girl With The Curls

Ayyyyy my fav Kia 👏🏽🙌🏽

Vor 4 Monate
Kevìn David
Kevìn David

I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

Vor 4 Monate
Sarah Scrivens
Sarah Scrivens

Yas!!!! Kia 😍 We love to see it!

Vor 4 Monate
joy kiarie
joy kiarie

My girl The Notorious KIA representing!!!

Vor 4 Monate
Kevìn David
Kevìn David

I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

Vor 4 Monate
TheNotoriousKIA
TheNotoriousKIA

Mama it’s me!

Vor 4 Monate
just love
just love

MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

Vor 4 Monate
just love
just love

MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

Vor 4 Monate
just love
just love

MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

Vor 4 Monate
just love
just love

MJ doesn't own the jordan brand, nike does 100% .

Vor 4 Monate
SeekoGT
SeekoGT

Video starts right up with NT jeans.

Vor 4 Monate
randy wilson
randy wilson

The stock market is one of the most potential places to invest your money, investing in stock is often risky which draws attention to the huge gains and losses of investors, if you can manage the risk then you can take advantage of the stock market to secure your financial position and earn money.

Vor 4 Monate
angela ruth
angela ruth

When it comes to stock trading, the importance of getting a skilled entity which will serve as a guidance to trading fundamentals is being overlooked by many and that is a major reason why investors lose money.

Vor 4 Monate
mark stephen
mark stephen

@james parker Stock trading is riddled with uncertainty, securing your financial position requires lots of patience and proper education on the market so as to know the right profitable stock to buy and invest in.

Vor 4 Monate
james parker
james parker

True , you are saying the right words . It's a place where you venture with your capital and with a trusted trader.

Vor 4 Monate
Joey Baseball
Joey Baseball

I wear my own shoes, with my name on them. I dont wear another man's name, ever.

Vor 4 Monate
Nour Benoit
Nour Benoit

the air joeys sound horrible, cant even imagine what they look like

Vor 4 Monate
JustaHuman
JustaHuman

My dream is to own my first pair of Jordans

Vor 4 Monate
Andrew LaSane
Andrew LaSane

Please stop calling them Banned 1s. No one calls them that.

Vor 4 Monate
Tosin N
Tosin N

Smh is all I can say. Buy what you like

Vor 4 Monate
David Li
David Li

stockx sells fakes, don't buy from there

Vor 4 Monate
bearatts
bearatts

Nightwing!

Vor 4 Monate
Arcane Outsider
Arcane Outsider

Overrated 80's footwear. Recycled fad. 🙃

Vor 4 Monate
J'Quyra Moncur-Blue
J'Quyra Moncur-Blue

YASSSSSS one of my favorite influencers Notorious KIA... She's so dope!!

Vor 4 Monate
legendarynoobz
legendarynoobz

Yo! Nightwing was finally given his due man 🥲 So proud of Chris 🙌

Vor 4 Monate
Wladislav
Wladislav

There is no better (basketball) sneaker reviewer/YouTuber than Chris from Weartesters. You absolutely chose the right person for this! 🙌🏽

Vor 4 Monate
Afree Cann
Afree Cann

Agree. He's not just about the hype.

Vor 4 Monate
Jonnyboy 7
Jonnyboy 7

Can't agree more....

Vor 4 Monate
The Truth
The Truth

Let’s correct ourselves there is no bigger influence on sneaker culture than black people. I said what I said.

Vor 4 Monate
The Truth
The Truth

@Mbulelo Zulu Until recently.

Vor 3 Monate
Mbulelo Zulu
Mbulelo Zulu

@The Truth I'm not bashing anyone I'm saying though blacks create trends but don't profit from it

Vor 3 Monate
The Truth
The Truth

@Mbulelo Zulu Uuhhhh the sneaker wasn’t our idea. If we didn’t make it popular Nike wouldn’t be the company they are now. But if it was I’m sure your kind are use to stealing. Next case

Vor 3 Monate
Mbulelo Zulu
Mbulelo Zulu

and u the ones making the least profit out of your own ideas smh😔😔😔😔😔

Vor 3 Monate
Mike the Mechanic
Mike the Mechanic

I used to wear these in the 80s before Nike was popular mainstream as a kid. Have not worn them since the late 90s. Waste of money.

Vor 4 Monate
Said Tweini
Said Tweini

Just here for Nightwing2303

Vor 4 Monate
Ebay Addicts
Ebay Addicts

Nice work 🎆

Vor 5 Monate
Saw
Saw

Nightwing ! ! !

Vor 5 Monate
Cons Mercado
Cons Mercado

Wish they would increase Jordan drops so that more sneakerheads can purchase and ban the scalpers!

Vor 5 Monate
SDP The Ghost
SDP The Ghost

Nightwing brought me here!

Vor 5 Monate
Kevìn David
Kevìn David

I have something real big I would love to introduce you to +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

Vor 4 Monate
Nico Ransinangue
Nico Ransinangue

Love Weartesters getting the call. Nightwing is a LEGEND

Vor 5 Monate
A Sneaker Life
A Sneaker Life

The game done changed

Vor 5 Monate
The Dana Yi Show
The Dana Yi Show

I'm not a sneakerhead, but I can appreciate a brand that takes succeeds like this, well-made video!

Vor 5 Monate
Pedro Gomez
Pedro Gomez

In minute 12:03 this guy sounds like a lot of people that wants to pretend to be a baller but they can’t afford it. Lol

Vor 5 Monate
Olivia daniel
Olivia daniel

Nice video!! Very engaging from beginning to end. Nevertheless, businesses and investment are the easiest way to make money irrespective of which party makes it to the oval office.

Vor 5 Monate
Michael miller
Michael miller

You know am really new in cryptocurrency

Vor 5 Monate
Michael miller
Michael miller

I just texted him now hope he replies me on what'sAp

Vor 5 Monate
Susan Abbott
Susan Abbott

I'm from the UK 🇬🇧 I and my colleagues gave him a try and it has been good returns of our investment, Thanks Mr Dangred🇱🇷

Vor 5 Monate
Joy
Joy

Thanks , placing my trade with Mr Dangred ASAP, God bless you ma'am

Vor 5 Monate
Stephanie Swenson
Stephanie Swenson

@Joy +1=6=4=7=7=9=4=1=3=8=3

Vor 5 Monate
Alex D
Alex D

People who think that 2013 is a mid please turn in your sneaker card. Ya fired!!!!

Vor 5 Monate
Ejay Gomez
Ejay Gomez

I'm weak @00:02 aren't Chicago 1 Highs 😂

Vor 5 Monate
Hymen Breaker
Hymen Breaker

?? srsly haha

Vor 4 Monate
WearTesters
WearTesters

The new sneakerheads out here showing they have much to learn. Luckily we’re here to teach you: https://youtu.be/qOusUOfFLnk

Vor 5 Monate
thatgeekdad
thatgeekdad

White Cement 3's are my flex. 3 Retro SE Fire Red Denim are my every day. Only mess with the 3's because the 1s are too uncomfortable.

Vor 5 Monate
David Li
David Li

1s are horrible to actually wear all day

Vor 4 Monate
Cristopher Ward
Cristopher Ward

Jordan 1 mid. Do your research. Literal mistake in first 5 seconds

Vor 5 Monate
WearTesters
WearTesters

2013 edition of the AJ1 High ‘Chicago’ https://youtu.be/qOusUOfFLnk

Vor 4 Monate
Hymen Breaker
Hymen Breaker

2013 model

Vor 4 Monate
Pedro Gomez
Pedro Gomez

I don’t spend money on those shoes but in the Nike’s stocks. Please keep buying Jordan 😂🙏

Vor 5 Monate
Luke Williams
Luke Williams

Guys I went viral on tiktok and made a YouTube video explaining it

Vor 5 Monate
Jonathan Rentas
Jonathan Rentas

Here because of @weartesters

Vor 5 Monate
WearTesters
WearTesters

🙌

Vor 4 Monate
David Li
David Li

he's whack

Vor 4 Monate
Read my ABOUT section PLEASE
Read my ABOUT section PLEASE

Have a spare $1? Savin' to get a laptop (homejob). No opportunites outside due to constant lockdowns. 😷 Sorry for this. 😢 I'm not a bad person, just a desperate breadwinner. Lost so much since 2020. Off-topic, I know. 😔 I hope you understand the desperation. I know some people need more help than me and my family but I hope that does not invalidate my cry for help. 😢 Things are getting worse here. We don't have stimulus checks or anything like USA. So I'm just really doing whatever I can to put food on the table. We may not be killed by the virus but the situation is surely slowly killing us. 💔 Peace be with you. ❤ GOD bless. 🙏 And to anyone who's also struggling, let's hold on tight. All will soon be well. 🌈🌎

Vor 5 Monate
T O A D I E
T O A D I E

Weartesters was a great choice for this video. They definitely know their jordan history and call it what it is

Vor 5 Monate
imneveruploadinghere
imneveruploadinghere

Shout out to the OG, nightwing2303, showing people up with a pair of Jumpman Pros.

Vor 5 Monate
b. lukito
b. lukito

prof.K is the OG

Vor 4 Monate
2k is life
2k is life

Real OG Sneakerhead

Vor 4 Monate
Drew Whitcomb
Drew Whitcomb

Good video. And I'm a little biased but I think you got the right experts in there. Really appreciated their insights.

Vor 5 Monate
Yassin Mziya
Yassin Mziya

I’ll never understand

Vor 5 Monate

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