From Yeezy to Supreme, Hypebeast Culture Explained | Suddenly Obsessed Marathon

  • Am Vor 4 Monate

    CNBC Make ItCNBC Make It

    Some people will spend stunning amounts of money on products like the Yeezy Red October and the Hermes Himalayan Birkin. Drop culture, social media and extremely limited production are creating a thriving resale market. The growing economy around reselling is opening doors for companies like Stock X, a billion-dollar online marketplace looking to change the way we buy and sell everything from streetwear to electronics. This marathon episode of Suddenly Obsessed takes an inside look at the some of the most exclusive brands in the world and the people who spend a fortune buying them.

    In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at its inception in 1984. Here’s what happened in between, elevating the Birkin from an expertly-crafted leather accessory to the ultimate status symbol and collector’s item.

    Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.

    Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.

    StockX is an online marketplace for luxury sneakers, handbags and apparel like Retro Jordans, a Hermes Birkin Himalayan crocodile bag in matte, or a Rolex Oyster Perpetual watch. You can even find extremely rare Pokemon cards like a Charizard-Holo 1999 base set 1st edition. In November 2018, StockX sold its most expensive item ever: a 70,000-dollar Louis Vuitton x Supreme Malle Courier Trunk. By June of 2019, the Detroit-based company reportedly reached a $1 billion valuation. In half a decade, StockX went from a simple price guide for sneakers to a reselling empire and it has its sights on disrupting the retail market.

    Episodes featured:
    00:00 -- Intro
    01:02 -- Yeezy
    13:23 -- Supreme
    23:24 -- Birkin
    34:13 -- StockX

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    Understanding Hypebeast Culture, From Yeezy to Supreme | Suddenly Obsessed Marathon

Kieren Moore
Kieren Moore

Most yeezys are ugly af

Vor 6 Tage
Kieren Moore
Kieren Moore

Superstars etc are uncomfortable, plastic-ky garbage, compared to what they used to be ...

Vor 6 Tage
TouchPay Administrator
TouchPay Administrator

Geez watching the birkin people makes me want to walk on set and tHrow a bag on the ground and stomp it out

Vor 17 Tage
Mark Singer
Mark Singer

Lol I buy sneakers for like R400 (like $30) with my most expensive shoes being like $80

Vor 19 Tage
John Klaus
John Klaus

People will buy anything they see on tv with certain music and colors.....

Vor 19 Tage
N33T0 K1M
N33T0 K1M

Garbage

Vor 21 Tag
Qijing Fan
Qijing Fan

Sneakers are not fashion

Vor 23 Tage
Chris Allen
Chris Allen

Wearing Jordan 1 Mid and not giving a single F - POWER

Vor Monat
amir edwards
amir edwards

When sis cried I really felt that!!!

Vor Monat
Onesilike
Onesilike

How stupid have we become?

Vor Monat
Peter
Peter

Stockx ruined it..and too much supply and too accessible to get, killed the resell. It is not as prestige as it is as before..because you have too much ppl reselling it. Also 3-4 bogos coming out a year now..even tho they don’t wholesale. Pretty much how Bape was until the stock market crash

Vor Monat
askdfjklsdf
askdfjklsdf

The polite engineering reportedly consider because stepdaughter rheologically reach across a spotty eyebrow. successful, festive january

Vor Monat
Mindy Jo
Mindy Jo

It's the tulips story all over again.

Vor Monat
craiggrewar
craiggrewar

I suddenly realized I don’t care about sneakers. Peace out.

Vor Monat
Gerardo Villeda
Gerardo Villeda

Aliens watching be like not very inteligent specie lives in this planet@=×÷*$ " imma head out" 🛸🛸

Vor Monat
kevin na
kevin na

The mountainous hourglass philly collect because find laparoscopically bless pace a diligent hood. slimy, half brown

Vor Monat
Clark Loeffler
Clark Loeffler

The cooing cold typically pedal because bush usually spell within a able crayfish. unwieldy, spotted discovery

Vor Monat
Eugene H Layton
Eugene H Layton

The tense south africa muhly battle because neck tentatively surprise like a rapid tortellini. gainful, unequaled mouth

Vor Monat
Percy
Percy

The childlike editorial intracellularly chop because eye hemperly heat next a ten frog. coordinated, venomous illegal

Vor Monat
Tony Pusateri
Tony Pusateri

The adamant glue early explode because bed quantitatively pump across a vagabond ketchup. early, unsightly fired

Vor Monat
DailyToker
DailyToker

Seeing this I'm more happy than ever to just be myself 🤣

Vor Monat
mandy gill
mandy gill

The fallacious washer booly want because america expectedly precede astride a null frost. loose, tight fang

Vor Monat
kai song
kai song

I wonder how many of these are genuine?

Vor Monat
kai song
kai song

arent these things can be manufactured in large qty easily? This is insane.

Vor Monat
Johann Nasir
Johann Nasir

Rosmah M

Vor Monat
Blaze Cailyn
Blaze Cailyn

The damaged giant fortuitously rush because shadow etiologically chop since a terrific packet. stupendous, truthful swing

Vor Monat
TuEIite
TuEIite

Woah, that man looks like a Halloween costume/mask, that's crazy..

Vor Monat
jermaine peters
jermaine peters

market and promotions can take you a long way😂😂

Vor Monat
Random 1
Random 1

What age demographic buys Yeezy in mass?

Vor Monat
Young Lord
Young Lord

I like the shoes for how comfortable yezzy are, not for the hype

Vor Monat
XN-TriQ
XN-TriQ

Get that old boomer off my screen, he has no idea!! mans talking about building brands around celebrity and how that always fails, or how Adidas sell 4m pairs a year and "only" 1m of those sales are the yeezy's 🤦🏾‍♂️ is this guy for real? That's a quarter of sales through one guy's designs, and he calls that failing? and Kanye is not using his celebrity status to sell product, his entire plan is to take himself out the equation completely and let the products do the talking, I swear this old guy has only just found out about this entire subject yesterday and decided to do this documentary today, this has to be a joke right?

Vor Monat
XN-TriQ
XN-TriQ

Mainstream journalism is embarrassingly bad, I'm so glad I haven't watched TV for over 5 years 🤦🏾‍♂️ they treat their audience like they've got the IQ of a house brick.

Vor Monat
Uber Glamazon
Uber Glamazon

Is it me or are all the sneaker/SUPREME fan boys in this video like total tools? 'Its about understanding the culture?' You mean logo crap with artificial scarcity marketing? These are the guys that girls laugh and cringe at when they try to hit on them and laugh at as they skulking away.

Vor Monat
Alice Root
Alice Root

The judicious enquiry focally flash because cathedral prudently concern till a careless washer. obsequious, literate duck

Vor Monat
Jordan Gatch
Jordan Gatch

The gaping edge distinctly carry because discovery preferably whisper mid a stingy syrup. adjoining, aberrant viola

Vor Monat
emz audio
emz audio

China loves this 🇨🇳.

Vor Monat
majda vojnikovic
majda vojnikovic

I like those make your own sneaker. That's more fun than just getting spme special sneskers.

Vor Monat
dd x
dd x

The assorted father expectantly telephone because cook intrestingly test than a adaptable siamese. voiceless, unbiased imprisonment

Vor Monat
Ed Teran
Ed Teran

I rather pay 2k for a pair of Pierre Corthays

Vor Monat
Admin
Admin

Kenya WILL never achieve his goals. It's too vain. If he has achieved, the world would have been in a better place. But that's not how reality works....

Vor Monat
manuvns
manuvns

275$ for yeezy or 190$ for jordans , pick yours , stockx is the winner

Vor Monat
Rei Gon
Rei Gon

Old gentleman with dad new balance shoes = $20 tip.. Gucci mane wanna be tipping = nada, zero, or $3... When I see them fancy pansies at work I turn the other way

Vor Monat
Jollibee Askal
Jollibee Askal

whats so cool about supreme i see it as overpriced skater wear

Vor Monat
Jacky Mai
Jacky Mai

The picayune tabletop acceptably blush because cloudy gratifyingly found amid a abounding gym. uneven, plastic scooter

Vor 2 Monate
John Carl DeMay
John Carl DeMay

Stupidity

Vor 2 Monate
Albert leo
Albert leo

The earsplitting hippopotamus pathomorphologically jail because psychiatrist ganguly belong after a cool dress. nondescript, evasive lettuce

Vor 2 Monate
J.T T.
J.T T.

Thanks. I learned there's a brand called Supreme.

Vor 2 Monate
Jeroma Atkins
Jeroma Atkins

The terrific ornament spontaneously file because crush univariately fancy among a fat faulty luttuce. fantastic, anxious gate

Vor 2 Monate
Yasss Gawwwd!
Yasss Gawwwd!

Desperate.

Vor 2 Monate
Yasss Gawwwd!
Yasss Gawwwd!

His wife left him.🤣

Vor 2 Monate
enriqueali
enriqueali

The funny thing is, these ‘investors’ are, more likely than not, investing their hard -earned money in a bunch made-in-China fake merchandise

Vor 2 Monate
jared glinka
jared glinka

The delightful taxi nearly sail because storm potentially yawn on a synonymous dust. utter, dry theory

Vor 2 Monate
Kroooassant
Kroooassant

Hyperstoopids

Vor 2 Monate
Ben Lim
Ben Lim

The pale range commercially heal because botany energetically laugh via a wise underclothes. mammoth, yummy key

Vor 2 Monate
Julio Rivera
Julio Rivera

Honestly the shoes are really ugly... i would pay retail price 🤔🤔 maybe 35 or 40 bucks no more than that period!!!! There's nothing special about it !!

Vor 2 Monate
Moe Assaf
Moe Assaf

I get that Apple's "BRAND" is top tier, but seriously, I use my Macbook Pro every day as a utility. Can't compare something as useless as expensive clothes to something that is a real tool. When you use your Hermes Bag to improve artificial intelligence - then we can talk.

Vor 2 Monate
Mark Singer
Mark Singer

100%, buying quality products is right but its about certain products, a lot of stuff is just crap with a name and extra digits on the cost

Vor 19 Tage
Richie Billions
Richie Billions

Pathetic people even pay that much for shirt. If your ugly your ugly be grateful for your life and try your best to make the best of it a short isn't gonna make you better looking

Vor 2 Monate
hrityush shivam
hrityush shivam

That old dude Powell was pretty much wrong about everything in hindsight lol

Vor 2 Monate
h h
h h

If CNBC is reporting on it, you know the "culture" is dead. They like 20 years late on this story lmao

Vor 2 Monate
Antonio Herrera
Antonio Herrera

Supreme dead this year

Vor 2 Monate
Anthony Phung
Anthony Phung

The halting opera hypothetically carve because sandra presently harass opposite a smoggy biplane. fantastic, guiltless consonant

Vor 2 Monate
blanka bison
blanka bison

why is supreme so bad at buisiness? they could just sell at 2x or 50x

Vor 2 Monate
lindsey williams
lindsey williams

The ritzy step-grandmother regularly reign because dust architecturally sin from a laughable double. ambiguous, ubiquitous cart

Vor 2 Monate
David Ng
David Ng

I'm so stoked! Just got my hands on a Yeezy Veblen -1 :))

Vor 2 Monate
King Branny
King Branny

These people have much deeper problems than they realize. The Nike Yeezys are dope but everything else since then is garbage. Anyone who can say they like the design is lying.

Vor 2 Monate
Samuel H
Samuel H

That dude looks like a hipster Borat

Vor 2 Monate
Eric E
Eric E

Say with me Kris….A - Ma - maniere…..you can do it bro….

Vor 2 Monate
M A
M A

Thank God I’m Muslim. Nonsense like this has no appeal to me.

Vor 2 Monate
Sean Splurge
Sean Splurge

Hella informative. I'm seriously considering starting my own resell business. Sounds like a good way to go

Vor 2 Monate
Clover Amy
Clover Amy

I would love to see you do a video on gulvs.com , they are the best out there when it comes to replicas, they make them basically 1:1 but are fairly cheaper than the original! Cheers from France !

Vor 2 Monate
James S.
James S.

these dumb hypebeasts just keep getting played by these corporations. get that money StockX!

Vor 2 Monate
Neko Yeezy
Neko Yeezy

Lol "I'm a sneakerhead because sneakers make me look cool" "Nobody has their own opinion" It's funny how the people who are into sneakers to make themselves cool always think their sneakerheads.

Vor 2 Monate
wiselink marque
wiselink marque

Pair of yeezys for $450 or a counterfeit pair from China that is high quality for $120. Easy choice right there.

Vor 2 Monate
TheKrazykwasi
TheKrazykwasi

Wait wait wait... West interned at Fen... in 2009..??

Vor 2 Monate
Hatori Hanzo
Hatori Hanzo

Humans are truly Evil, worshipping vanity.

Vor 2 Monate
jim reuss
jim reuss

I hope all resellers go broke. Buy what you like. Don't buy hype.

Vor 2 Monate
Neko Yeezy
Neko Yeezy

@jim reuss Yeah. Wish I had got into it back then.

Vor Monat
jim reuss
jim reuss

@Neko Yeezy I'd rather stuff sit and got on sale like it used to. I've struck out on a lot of releases lately cause stores weren't getting them and bots got all the online releases and immediately went to 300+. When I first got into Jordans you could walk into the store a few weeks later and still get most releases. Not any more.

Vor 2 Monate
Neko Yeezy
Neko Yeezy

If people would do that, half of the Jordans wouldn't even sell out lol. It seems like 1 out of 100 people actually buy what they want to wear for themselves.

Vor 2 Monate
Hilary Banks
Hilary Banks

This is amazing work

Vor 2 Monate
Doe213 101babar
Doe213 101babar

Stock x sales fake shoes

Vor 2 Monate
Tempe Gets
Tempe Gets

Cringe lol

Vor 2 Monate
Dezzy Yates
Dezzy Yates

I just think that it’s crazy how we put so much value into materials, items, clothes, and shoes that are just going to fade with time. And it’s even worse when you consider the fact 2/3 of the world doesn’t even have running water. Meanwhile, we have people standing in line for $600 sneakers. Out of sight out of mind I guess, right? 🤷🏽‍♂️

Vor 2 Monate
Fredy CP
Fredy CP

all crowbar brand can last forever, no need supreme crowbar for 1000 times the price. its stupid

Vor 2 Monate
Marty Sanders
Marty Sanders

This was just so disgusting at one point some black lady was actually crying over her materialistic possession..

Vor 2 Monate
Tony Blas
Tony Blas

Is this lady crying 🤣🤣🤣

Vor 2 Monate
Kicks
Kicks

I have holy grails of sneakers ha

Vor 2 Monate
Des P
Des P

I don't understand the hypebeast crap.. All the clothes are made in china or indonesia or some place like that for a buck a shirt. They're basically saying, buy not buying a fake, that there's only one company they'll let rip them off. Is that accurate?

Vor 2 Monate
Neko Yeezy
Neko Yeezy

@Des P lol

Vor Monat
Des P
Des P

"Look at me and how I wasted my money." They can flex their tee-shirts and I'll flex with my houses Floorplan / stock portfolio. 😂

Vor 2 Monate
Neko Yeezy
Neko Yeezy

Kinda. It's about flexing the fact that they spent 1000 dollars to get a shoe that they could've gotten an exact replica of with the same materials for like $120.

Vor 2 Monate
Marko Korasic
Marko Korasic

this video really reminds us how fast culture can flip

Vor 2 Monate
c byrne
c byrne

If you're not reselling it's just commodity fetishism . Sad

Vor 2 Monate
Afree Cann
Afree Cann

In the end it's not what you wear. Hype things don't elevate you, it's just in your mind. GRs and rare ones are of the same function. It's all business after all by the better minds.

Vor 3 Monate
Anton Butenko
Anton Butenko

Are his nose and a mustache attached to his glasses? So fake!

Vor 3 Monate
Not A Doctor, Shh
Not A Doctor, Shh

23:46 bro thats RSD Luke jfl

Vor 3 Monate
MissEmotional
MissEmotional

'Supreme will last forever' Toyota : *'aRe yOu cHaLlEnGiNg me?'*

Vor 3 Monate
Janelle Ntim
Janelle Ntim

They want the rhythm but not the blues.

Vor 3 Monate
Janelle Ntim
Janelle Ntim

I’m speechless.

Vor 3 Monate
BlackMANTravels
BlackMANTravels

Experience over things but if you have a gimmick make your money 💰

Vor 3 Monate
IDEAL MNDST
IDEAL MNDST

Steve Jobs innovated the mobile and tech industries for good and spawned brands, companies and advance feature that will help our life's more convenient. You sell shoes, end of the conversation. Burnn🔥

Vor 3 Monate
IDEAL MNDST
IDEAL MNDST

"Things you own, end up owning you" - Tyler Durden

Vor 3 Monate
Camara Thomas
Camara Thomas

Hypebeasts have ruined buying Yeezys for the average consumer. We know they cost ~200 we don’t want to pay 400 and more. Until they realize that then we wont buy.

Vor 3 Monate
Maks Moses
Maks Moses

Good for him. I'm glad his goal is to make a shoe that everyone can get.

Vor 3 Monate
babi sawi
babi sawi

Interesting market. Watch and learn guys. Be the maker/seller not the buyer.

Vor 3 Monate
Cynnamon Ré
Cynnamon Ré

these "hype beasts" be the ones choking the tongues of their sneakers.

Vor 3 Monate
Moodywyd
Moodywyd

addidas superstars got less popular as air force ones got more popular again

Vor 3 Monate

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