David Rusenko - How To Find Product Market Fit

  • Am Vor 2 years

    Y CombinatorY Combinator

    Dauer: 58:37

    David Rusenko details the story of how Weebly developed one of the most popular website creation and hosting sites on the web today. Startup School is YC's free online program for founders. Sign up to access the full curriculum and over $100k in deals! www.startupschool.org/

Abhi Patil
Abhi Patil

Good one

Vor 6 Tage
Entrepreneur Nit
Entrepreneur Nit

This information is fucking valuable. Why didn't I come across it sooner?

Vor 10 Tage
aldowaldo05
aldowaldo05

I had to replay the part where his joke bombed lmao great video

Vor 12 Tage
Svitlana Trofymenko
Svitlana Trofymenko

Sure useful and interesting!! Thank you!

Vor 14 Tage
richardjerome78
richardjerome78

Best video I’ve seen on the topic.

Vor 21 Tag
Mason Moore
Mason Moore

It's funny how he says only focus on the next goal and don't go to conferences n stuff n I'm over here filling out the business model canvas.

Vor 28 Tage
Lex Go Financial
Lex Go Financial

thank you for this

Vor Monat
Jorge Monroy
Jorge Monroy

He really needs storytelling classes... speaks way to fast, especially when giving key elements of his talk.

Vor Monat
Puneet Kumar Gupta
Puneet Kumar Gupta

Super session, loved how he repeated the question, Some of the people who are asking questions sound like they are speaking in klingon :P

Vor Monat
Muhammad Yazdanie
Muhammad Yazdanie

This guy is living in 2028, very impressive

Vor Monat
Ayhan Aliyev
Ayhan Aliyev

PMF = Users enjoy using your product and they are coming back.

Vor Monat
Mo Bande
Mo Bande

For rapid prototyping help I'd recommend Pretotyping techniques like Albert Savoia suggests

Vor Monat
Voltaire Pabustan
Voltaire Pabustan

Thank you for sharing!

Vor Monat
Rosel
Rosel

Dope talk 🔥

Vor Monat
Kim-André Myrvang
Kim-André Myrvang

Ah, ah, ah, ah, stayin' alive, stayin' alive!

Vor Monat
Zo Wo
Zo Wo

I am thinking about a new type of restaurants : eating-spots, in eating-spots, food keeps changing, chefs also rotate, this is opposed to current restaurants, thanks to this rotation of food and chefs, eating-spots are way more powerful than restaurants, along with that, there is an app, people vote for the food that will be cooked in the next days, menu is influenced by the live input of the people via an app.

Vor 2 Monate
Owen Klingbeil
Owen Klingbeil

Food changing in restaurants isn’t a new idea. Changing the entire menu very frequently would be inefficient. And creating turnover with chefs intentionally makes no sense. People also don’t generally choose where they are going to eat days out, unless it is a high end restaurant, or care to use an app to change the meal. Just some honest feedback.

Vor 2 Monate
GarageTool .app
GarageTool .app

Most talks about product market fix is vague. Love how detailed this is.

Vor 2 Monate
Abhi Patil
Abhi Patil

So informative

Vor 2 Monate
Xau Thu
Xau Thu

Maaf ya allah hamba liat ini.

Vor 2 Monate
Faruq Hunter
Faruq Hunter

Just randomly came accross this and truly the best startup talk I have heard. Great getting away from the theoretical and in to the practical.

Vor 2 Monate
le lu
le lu

The uneven eggnog arespectively stay because ravioli independently balance near a penitent name. statuesque, careful leaf

Vor 2 Monate
Mirza Pahlevi
Mirza Pahlevi

this is great and very helpful for start up and existing companies which needs pivoting because of decliing sales

Vor 2 Monate
vlooop
vlooop

What a garbage presentation

Vor 2 Monate
GATOSGARAGE
GATOSGARAGE

hi,he hasn't talked about any a advertisement ,im supposing the growth its word of mouth/organic???thanks, i love all the videos!!

Vor 2 Monate
Rodolfo Vitangcol
Rodolfo Vitangcol

Million Dollar Potential in Ruvol I have invented a Board Game [still unpublished and not yet out in the market] that is guaranteed to be far more challenging and exciting than CHESS. I called it “RUVOL.” Over time, Ruvol will surpass chess as the “Number One Board Game in the World.” Why am I so sure about this? Because I am an avid chess player myself. The weakness of chess is it always starts in fixed positions that the opening moves become “memorizable.” In fact, not a few have so mastered the moves that they can play against their opponents “blindfolded.” It is for this very reason that the great Bobby Fischer introduced his so-called “Fischer Random Chess,” where the starting position of the pieces is “randomized” to make the memorization of openings impracticable. Fortunately, it is also for this reason that I invented Ruvol where “every game” has been calculated to be a challenging one to play. HOW IS RUVOL PLAYED? Ruvol is played somewhat like chess. It is played by two players. It uses a board that is rectangular in shape but containing more number of squares than chess. It has equal number of pieces on each side of the board, where each type of piece moves in distinct ways. However, if the way to win chess is to checkmate the opponent’s king, the way to win Ruvol is to be able to cross a designated line. But there’s one big advantage Ruvol has over chess: The Ruvol pieces are randomly placed at the start of “every game” which makes it impossible for any clever player to memorize the moves. A MILLION DOLLAR POTENTIAL IN RUVOL! The people who play chess will be the same people who will play Ruvol. In my Google search, I learned there are around 800 million chess players in the world. These 800 million players comprise the “Total Potential Buyers” of Ruvol across the globe. At an average profit of just US$3 per set, the “Global Income Potential” of Ruvol then is US$2.4 billion. Assuming only 1% of it will buy each year, the annual global potential sale of Ruvol is US$24M. I AM LOOKING FOR AN INVESTOR! For the reason that I don’t have the resources to publish Ruvol on a global scale, you might be interested to “FINANCE THE PUBLISHING” of my Ruvol on a profit-sharing arrangement. Or better yet, just “BUY MY COPYRIGHT” and Ruvol is entirely yours. If interested, email me at: rodolfovitangcol@gmail.com. Thanks and God bless! RODOLFO MARTIN VITANGCOL The Ruvol Inventor

Vor 2 Monate
Le Quoc Hoan
Le Quoc Hoan

The holistic energy laterally sneeze because trout beverly describe upon a tightfisted bag. nifty, ossified spain

Vor 2 Monate
Kim-André Myrvang
Kim-André Myrvang

Google Translate would not make a great SaaS. Oof 😂

Vor Monat
Le Quoc Hoan
Le Quoc Hoan

Really enjoyed this. Notes... # Startup Phases 1. Idea 2. Prototype 3. Launch 4. Traction 5. Monitisation 6. Growth Idea > Traction: Is finding Product Market Fit (Hardest Stage) Traction > Growth: Is optimising product market fit # Major Challenges - Building a product that a lot of people want - Building a great team - Making money (Distant 3rd) # Market Research is not going to help - Best companies create their own market - You are looking for a hidden need - If it's obvious, lots of people will be doing it - What job are people hiring you to do? (Read: Jobs to be done) - Where are your customers pulling you? - You shouldn't be pushing your customers - Look for how users are hacking your solution to do something you haven't thought of # Building a remarkable product 1. talk to customers and develop a market thesis 2. Listen to customer problems, not solutions 3. Rapid prototyping & user testing 4. Build solution to problem - People don't know what they want, that's why market research isn't ideal. But talking to customers is critical. - No great solution was built in vacuum - Most important thing is to quickly infront of users - Don't worry about making things that will scale - Product experience is more important than money - No matter how many times you think you will need to iterate, 10x it - Keep costs low - Build a team that can do this quickly (outsourcing might not be ideal) 5. Test solution with customers 1. Make sure you are talking to target customer (be willing to change target customer if it makes business sense) 2. Don't over think 3. Run customer Interviews (10 is usually enough) 4. UX testing sessions (3-5 is okay) 1. Most important thing you can do 2. Get people to use app in front of you 3. Force them to give honest feedback 4. Ask them to perform a task, without your input 5. Do not say anything!!! 5. Metrics (You will never have a large enough sample size) 6. Did it work? (Data!) if false { return 1 } By the time you have cycled through this 27 times, you might have something. No one get's it right the first time. Don't expect to. # Launching - Aim for: Minimum Remarkable Product - Launch when your product when it's better than competitors # Prioritising - Focus only on the thing that gets you to the next milestone, nothing else - Prioritise for learning - "What is my biggest unknown, right now?" # Achieving product market fit - Track - Return usage: vital (Days: 1, 3, 30) - NPS - > 50 is probably Product Market Fit - It can get negative - Payment Renewal Rate (Not Churn. Churn can be deceptive) Less important metrics - Signups is not as important as Active Users - Conversion Rates aren't super important - When you have it, people are fighting to get to your product # Beyond Product Market Fit ## Key three things 1. Product must be meaningfully different from competitors 2. How to acquire customers in a differentiated way that scales 3. Invent a business model that doesn't kill your business model https://brianbalfour.com/essays/hubspot-growth-framework-100m ## Scaling the team - Don't scale team until Product Market Fit - You will need management once you have 27+ people - You need to know everything until you get beyond 27 people - Once you get Product Market Fit, scale aggressively - Build team aggressively but not excessively - Delegate, no micromanagement beyond 27 people ## Branding - Great brands are built around a consumer insight - Don't over think this - "Your company only fails when you give up" @mrgrillet on twitter to fix typos and add points

Vor 3 Monate
TEELOCK Mithilesh
TEELOCK Mithilesh

Manjistha Seeburn

Vor 3 Monate
Umair Ashraf
Umair Ashraf

How did you end up getting featured in all those magazines without even having something to show?

Vor 3 Monate
Ethan Dowie
Ethan Dowie

So much insight in one video

Vor 3 Monate
Nii Noi
Nii Noi

Very insightful video. This is definitely worth transcribing.

Vor 3 Monate
Fred Dougly
Fred Dougly

this might come off from the other side of the fence, but startups aren't toys and i feel bad for anyone that follows someone less than 25 for business decisions....since they have a lot of mistakes still to make. great video though!

Vor 3 Monate
Data Centered Leadership
Data Centered Leadership

Product market fit is key, even if it’s one simple function that works better than anything else out there. Continuously iterate, building and engaging in unbiased user testing. When there is product market fit, growth will be positive and rapid without any ad spending required.

Vor 3 Monate
Theddyfield
Theddyfield

Awesome! The phrase i loved the most was " Minimum Remarkable Product".

Vor 3 Monate
THE CHINESE HOUSE
THE CHINESE HOUSE

great speaker with great experience!

Vor 4 Monate
João Neves
João Neves

THIS IS ABSOLUTE GOLD

Vor 4 Monate
Kowshik Ganesh
Kowshik Ganesh

The most informative video i have come across, thank you so much!

Vor 4 Monate
James D
James D

I really enjoyed this talk, really well done, thanks!

Vor 4 Monate
Greg Chase
Greg Chase

**HE IS NOT CLEAR AS TO WHAT THEY DID TO FINALLY ACHIEVE PRODUCT TO MARKET FIT** And it did not appear that he had any reason to be cagey about their process to achieve PMF, his demeanor in the video did not scream "he's hiding for competitive reasons the systematic way they found PMF" It's possible that in 2006, Weebly's PMF was achieved by: 1) greater awareness of enough people that a non-coding way to create websites, as an alternative to Wordpress back in those days, was even AVAILABLE 2) after enough of the right people became aware of an alternative to Wordpress, keeping in mind that in those days, automated tools for website creation were not nearly as prevalent as they are now - and also keeping in mind that EVERYBODY likes an alternative to a tool that has pissed them off some how - or simply to not be tied down to one supplier - Weebly began getting more users In other words, the PMF back in 2006 may simply have been (1) "Does what Wordpress does but better in some ways, and (2) is NOT Wordpress" For example, there was Coke. But Pepsi is a 'plan B' for people who have issues with Coke There was Ford. But Chevrolet came along for a 'plan B' for people who had issues with Ford Weebly's PMF may simply have come from 1) an existing need to easily create web sites 2) and they made sustained effort and were patient enough (18+ months) 'getting the word out' so enough people became aware of an alternative to Wordpress 3) not everyone liked Wordpress in 2006 (Wordpress was still quite new at that time) These days, PMF means you don't do what Weebly did, which was "keep plugging away and hope for the best" You can waste YEARS doing that. You might get very lucky and be the Pepsi or the Chevrolet but chances are very good you will not. "Fast PMF" means you discover in the first couple weeks or so that you found something people desperately want and maybe did not know they wanted or did not think it was available or existed. "Create a product and hang in there" no freaking THANK you. For many of us who have walked that path, the opportunity cost is too high. The best approach is "I'm going to find something that people need and only build it after I uncover the need" TECHNOLOGY PUSH: "Let's build a product then try to sell it" NO THANK YOU PROBLEM PULL: "You guys have a solution to a problem I've had for the past year - thank you!" YES. Only way to do a startup. . .

Vor 4 Monate
Bahtiyar Ūzūmcüoglu
Bahtiyar Ūzūmcüoglu

What is the idea of Weebly ? Website creation ? Hosting ? That idea existed ever since internet was existed. There were dozens of website creation platforms even back in 1999s. Weebly just took the same idea and modernized it with refreshed design. It was a matter of accessing the capital and only a few people has that privilege in the whole world.

Vor 4 Monate
dispeller
dispeller

0:50 Didn't Wordpress come before Weebly though?

Vor 4 Monate
Kim-André Myrvang
Kim-André Myrvang

I know Joomla has been around since '05 at least

Vor Monat
Dave Stewart
Dave Stewart

Who and what does David cite at 34:00 ?

Vor 4 Monate
Kevon Cheung
Kevon Cheung

Super insightful - it made me rethink a lot of the things I did running my startup.

Vor 5 Monate
Kevon Cheung
Kevon Cheung

@Rachelle Tan Uy Hey hey :)

Vor 3 Monate
Rachelle Tan Uy
Rachelle Tan Uy

Hey Kevon!

Vor 3 Monate
Rabin Bhandari
Rabin Bhandari

Just great.

Vor 5 Monate
Zenahr - Unreal Engine Guides
Zenahr - Unreal Engine Guides

This contains not just one but several actually useful thoughts . Go watch till the end, you won't regret it.

Vor 5 Monate
Boukker ES
Boukker ES

This presentation is wonderful, very useful.

Vor 5 Monate
Kevin Kang
Kevin Kang

Love the terse examples and stories throughout the video.

Vor 5 Monate
Yash A.
Yash A.

This is a brilliant talk! Cleared up so many things for me. Thank you David & YC!

Vor 5 Monate
Danil Koshuev
Danil Koshuev

I love how he summarizes every question before answering to it ❤️

Vor 5 Monate
Claudio Dipolitto
Claudio Dipolitto

Great talk

Vor 6 Monate
M Ahmed
M Ahmed

Tony Blair!?

Vor 6 Monate
kiaser Sozez
kiaser Sozez

01:02 clearly this chap knows his numbers ...but well done him though for a starting up a great biz

Vor 6 Monate
VirtualShaft
VirtualShaft

lmao at the meetup.com guy shitting on them

Vor 6 Monate
Daniel Dixon
Daniel Dixon

By far one of the best talks on Product Market Fit. You'll know when you're here when every piece of this talk resonates.

Vor 7 Monate
Venkatesh JK
Venkatesh JK

Excluding the Crutch words(umm, aah, eh...), rest of it was pretty good and thank you!

Vor 7 Monate
Brian Gach
Brian Gach

Build, Launch, Iterate

Vor 7 Monate
stiL
stiL

Who’s here from jade’s ig story?

Vor 8 Monate
Dominic Heng
Dominic Heng

This is so helpful and intense. Full run of the video is more 3-4 hours since this is condensed into 1 as David speaks real fast (common trait of the VC/entrepreneurs)

Vor 8 Monate
Soufiane Douimia
Soufiane Douimia

Now I understand why most people aren't successful, only 100k views . This YouTube channel is better than Harvard

Vor 8 Monate
Andrew
Andrew

1 hour of water

Vor 4 Monate
Joshua Mwaniki
Joshua Mwaniki

WordPress existed before weebly

Vor 8 Monate
The Vu
The Vu

Great talk, really learn a lot

Vor 8 Monate
victor sun
victor sun

how and where can i find my CTO for a startup company CEO/founder ? and may shares do i need give my CTO ??

Vor 9 Monate
The Piano Painter
The Piano Painter

Thanks!

Vor 9 Monate
PureUnwindASMR
PureUnwindASMR

he was getting so much press...wow

Vor 10 Monate
SEO Buddy
SEO Buddy

Thank you David! So much value in this lecture.

Vor 10 Monate
Junior Ogunyemi
Junior Ogunyemi

This is the BEST seminar i've ever watched! thank you

Vor 11 Monate
Yaron B
Yaron B

One of the best product fit session out there!

Vor 11 Monate
Abeer Choubey
Abeer Choubey

Nice guy 👍

Vor 11 Monate
Marko Wijaya
Marko Wijaya

Isn't talking to your customers part of market research?

Vor 11 Monate
Wikim Sengar
Wikim Sengar

He said.. market research is for already existing market.. he created a new market..

Vor 9 Monate
Anand Subramanian
Anand Subramanian

anyone knows who is the guy introducing and concluding this session?

Vor 11 Monate
Baguette24 - English
Baguette24 - English

40:18 "The flying experience sucks" ... Imagine saying that seriously 200 years ago ? Maybe we've been spoiled by technology, as a specie.

Vor 11 Monate
Baguette24 - English
Baguette24 - English

29:24 key metrics

Vor 11 Monate
Javier Rincón
Javier Rincón

The link with the slides don't seem to work anymore? Could you please provide another link?

Vor year
Mike Khlebas
Mike Khlebas

lol is it Alex Mehr at 46:18?

Vor year
Mike Khlebas
Mike Khlebas

this is golden

Vor year
lenso010
lenso010

David you should write a book 📚

Vor year
martin carroll
martin carroll

Just got back from burning man in the year 2026

Vor year
Nicholas Jerrat
Nicholas Jerrat

This was awesome. Thank-you David.

Vor year
Ram Singh
Ram Singh

You are awesome. Thanks for the insight.

Vor year
Henrik Carmel
Henrik Carmel

This was very hands-on and helpfull

Vor year
Sinead Walsh
Sinead Walsh

Thank you for your insight. Such clarity in a nutshell. You are genial !!

Vor year
Yuni Yunhaf
Yuni Yunhaf

this guy doesnt know how to make power point

Vor year
Brother Goodrich
Brother Goodrich

He know how to make money

Vor year
Ilia Chigogidze
Ilia Chigogidze

I'm really curious what they (Weebly) were doing wrong and how they changed that things to achieve product market fit

Vor year
Sascha Sammer
Sascha Sammer

Great insights and advices!

Vor year
Hello Founder
Hello Founder

Learnt so much from this video. So much lesson to learn and I am actually through this phase. This is what value looks like

Vor year
Justin Donovan
Justin Donovan

Very thorough lecture. Really impressed

Vor year
EVURO INC
EVURO INC

My profile pix here is my prepackaged product

Vor year
Akshay Joshi
Akshay Joshi

This is by far the most informative talk at Yc. Just in case you dont know, you can download the slides. Link is in the description.

Vor year
Sherif Fahmy
Sherif Fahmy

I have to signup to get the slides?

Vor 4 Monate
Ameya Patil
Ameya Patil

Fantastic information ! Thank you

Vor year
W.
W.

February 2006 i think

Vor year
gfang
gfang

Very much agree on what David said at 18:10: "Don't listen to people proposed solution. But he didn't say he never talk to customers, listen to their problems and iterate." I just want to add to that that it's frustrating to see so many people thinking Apple build their products in the dark and never talk to customers. I found these two Steve Jobs' presentations (https://youtu.be/YM4If6YHN3s & https://youtu.be/6iACK-LNnzM) and just by watching the first 10 mins of them you will find himself saying "talking to customers" more than 3 times. What I also find interesting is that David's advice aligns with Jeff Bezos' view on Inventiveness: the company invents ON BEHALF OF the customers because they often don't know what they want it's really the job of a company. (https://youtu.be/J2xGBlT0cqY?t=730)

Vor year
John Cozen
John Cozen

What a bright young man.

Vor year
shawn jacobsen
shawn jacobsen

crazy amounts of info in this

Vor year
with Soleil
with Soleil

Thank you!

Vor year
Kgosi Motlogelwa
Kgosi Motlogelwa

What's the South African company

Vor year
Mitch y
Mitch y

Good question - I'm figuring it was yola. https://en.wikipedia.org/wiki/Yola_(webhost)

Vor year
aemeric English
aemeric English

14 months still not get product market fit.

Vor year
Ravi Patel
Ravi Patel

Really great insights. Any idea if y combinator has market fit video for b2b startups?

Vor 2 years
3d4e5
3d4e5

Checkout A16Z, they have a podcast series on B2B companies

Vor year
BladeofLight1996
BladeofLight1996

My new answer for "Who's your favorite entrepreneur?": David Rusenko

Vor 2 years
Mr. L
Mr. L

Build a great product, people will come. Weebly is the best and most intuitive website builder on the market. Not perfect, but definitely the most intuitive and easiest to use.

Vor 2 years
goodbyetube
goodbyetube

Really enjoying listening to this talk. Best.

Vor 2 years

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