Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale

  • Am Vor 5 years

    GreylockGreylock

    Dauer: 1:38:29

    This is session 18 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features Reed Hoffman interviewing **Brian Chesky**, the Co-Founder and CEO of Airbnb.

Keziah Anderson
Keziah Anderson

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Vor 14 Stunden
Keziah Anderson
Keziah Anderson

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Vor 14 Stunden
Quy Tu
Quy Tu

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Vor 22 Stunden
Margaret Elkins
Margaret Elkins

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Vor Tag
Chau Cam Hanh
Chau Cam Hanh

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Vor Tag
Juliana Spika
Juliana Spika

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Vor Tag
snoop dawg
snoop dawg

The unequaled brian preclinically book because wealth constitutively drop at a happy kilogram. squalid, berserk mascara

Vor Tag
D F
D F

Reinvent cancer and they will come.

Vor 2 Tage
B&V Investments
B&V Investments

What a pleasure to have an interviewer who let the guest speak and don't seeks atention! Hard to find

Vor 2 Tage
B&V Investments
B&V Investments

Having this for free seems unfair. Brilliant

Vor 2 Tage
Taleoftravels
Taleoftravels

Brian is really good looking

Vor 3 Tage
Ross Novak
Ross Novak

Hi

Vor 4 Tage
ZEWEI CHU
ZEWEI CHU

Watching this for free on Youtube is nice.

Vor 4 Tage
xpez
xpez

@ 19:43 great story and hilarious!!!! omg so good!

Vor 5 Tage
Andrea Lizarraga
Andrea Lizarraga

The harsh transport bizarrely suspect because october formally label underneath a useful eggnog. concerned, wrathful pain

Vor 6 Tage
Kevin Schart
Kevin Schart

he got it wrong about facebook. the product is not the website. the users are the product. there are so many gems in Brian's talk. "it's hard to hate someone up close." I need to watch again with a pen and paper

Vor 7 Tage
Lewis Weavil
Lewis Weavil

lol, what are the odds this video comes on after Vlad Tenev says no one raised 3.4 billion in a day before?

Vor 8 Tage
FrazzaJ2000
FrazzaJ2000

Even Jack Ma at 3:36 is listening in

Vor 8 Tage
Anuj Nagarajan
Anuj Nagarajan

3:03 Jack Ma? Is that You?

Vor 8 Tage
Chris Eck CPT
Chris Eck CPT

This dude really said bless you in the middle of the beginning of his story. Legend.

Vor 8 Tage
Lee Ljubic
Lee Ljubic

Lol, the facebook website is definitely not the product. :P You are.

Vor 8 Tage
Samantha Sluder
Samantha Sluder

Llgeorge straight

Vor 9 Tage
Paul A. Green III
Paul A. Green III

U

Vor 9 Tage
Bridget is Jonesing
Bridget is Jonesing

Airbnb will rip you off. It is the worst demand out there for disposable income.

Vor 9 Tage
Ryan Hannigan
Ryan Hannigan

The tiny pepper plausibly whip because paper maternally subtract sans a disturbed flock. imported, disastrous gear

Vor 10 Tage
Raymond tembo
Raymond tembo

Look at this billionaire 💸💵 dressings like his a student while broke rappers be making it rain

Vor 11 Tage
William Lim
William Lim

underrated

Vor 14 Tage
kimie126
kimie126

I thought its ted mosby. damn thumbnail.

Vor 18 Tage
S K T
S K T

Air bnb was ahead of its time damn

Vor 18 Tage
Rill Music
Rill Music

38:15 little did he know

Vor 18 Tage
Rill Music
Rill Music

the host is useless

Vor 18 Tage
yellow Stone
yellow Stone

He looks and behaves so much like Steve jobs

Vor 21 Tag
Rill Music
Rill Music

no

Vor 18 Tage
ar0ma
ar0ma

25:35 Jack Ma?

Vor 23 Tage
Manik Kundra
Manik Kundra

Can't believe this is free

Vor 25 Tage
Laksh Aithani
Laksh Aithani

This aged well.

Vor 28 Tage
Dug Out
Dug Out

You should reinstate Tim Dillons account

Vor 28 Tage
Davy Roger
Davy Roger

This is great and very informative, would've been better if Hoffman wasn't babysitting Chesky tho

Vor 28 Tage
esso
esso

There've been websites like Airbnb before Airbnb, I've used them in Europe, but I think for these guys starting in the US, getting the support, network and inspiration from Silicon Valley, and also the qualities of the founders made it a success.

Vor 29 Tage
Awareness with Andrew
Awareness with Andrew

This is very informative. Realistic points made. So glad I found your channel! Thanks for sharing your passion, this was great. Liked and subscribed from a small Youtuber comedian. Excited to watch your journey and creations 😃

Vor Monat
Max M
Max M

"champion the mission" - bit extreme

Vor Monat
Davy Roger
Davy Roger

Building a company is an extreme thing

Vor 28 Tage
Vikas Sengupta
Vikas Sengupta

24:14 founder photographing the home

Vor Monat
georgia beletsos
georgia beletsos

Wealth tax. Simple solution.

Vor Monat
Joshua Sanderson
Joshua Sanderson

36:20

Vor Monat
rumpelwurz wurst
rumpelwurz wurst

"Core values council", wtf! The first part of the story about how they founded AirBnB was awesome. Why do companies always have to become such corporate shitholes when they scale? Kills off all creativeness, it's exactly that kind of stuff that breaks their neck eventually too when a younger and more flexible competitor comes around and destroys them.

Vor Monat
alexanderb
alexanderb

I disagree. I used to work for the Walt Disney Company and before they instill their values, called Four Keys, to their employees, the company was not doing so well. Basically when Walt passed away until late 90s early 2000s. After implementing the core values, employees embody them and act based on the core values. One of the core values is "Courtesy" I cannot tell you how many of my fellow ex-DIsney employee showed courtesy to customers because of the values. And many other examples. Core values are what make the company who they are and what they stand for. It creates an identity for the company and a guideline for employees to follow.

Vor 10 Tage
Anam Rahman
Anam Rahman

This is better than a Hollywood blockbuster

Vor Monat
Alok Shah
Alok Shah

Great video!

Vor Monat
drunkensessions
drunkensessions

Wow what a schmuck. Good thing I've never used AirBnB...

Vor Monat
Brian Akhtar
Brian Akhtar

who's here after the AirBnB IPO?

Vor Monat
Steve Livingston
Steve Livingston

Commenting for 10 star Elon Musk comment. Lolol.

Vor Monat
J L
J L

Brian Chesky is the best entrepreneur, mentor, and product-focused person in the community of entrepreneurs, that I've never met. Thank you so much for sharing your story with us.

Vor Monat
Momo
Momo

9:45

Vor Monat
Momo
Momo

8:17 hahahahahahahahahahahahahahah!!!!!

Vor Monat
Pooly Puff
Pooly Puff

57:00 1:01:00

Vor Monat
Jason McCleary
Jason McCleary

The ten soda minimally crash because pastry cytogenetically step before a puny elizabeth. dynamic, tightfisted multi-hop

Vor Monat
Jason McCleary
Jason McCleary

The spotty explanation phongsaly train because detail oppositely film to a finicky july. abrupt, quiet bagpipe

Vor Monat
Bernard Lomo
Bernard Lomo

This amazing! Thank you Brian Chesky and Reid Hoffman.

Vor Monat
Horny Step Mom - Videos
Horny Step Mom - Videos

"Ramen profitability" liked that term.

Vor Monat
ecem picakci
ecem picakci

I wanna ask one question, a real one ! I am an Airbnb host and I am living in Toronto. One of the guest who booked my place for quarantine stopped by Montreal airport border officers and given 2 option , Quarantine in Quebec province or deport. I was his only contact in the Country and he asked my help. I did. I trusted a guy whom I never met before and made a booking $600 for his 14 day quarantine stay in Montreal. This is his 2nd day of stay. I received a message from Airbnb and it says they are not supporting this reservation anymore and cancelled, without giving a reason. I am at home , you are at home , our families at home , Where are you Brian ? where is Airbnb ? Are you busy with making another dramatic video that how you care about others health ?

Vor Monat
Fuckers Corp
Fuckers Corp

Didn't know that Ranbir Kapoor got into YC

Vor Monat
Nikola Tesla
Nikola Tesla

i can see Tesla succeeding because 100 people loved the product.

Vor Monat
Wesley Parfitt
Wesley Parfitt

Before originally reading about AIRBNB i was working on/considering a similar project named urbnb/urbandb. ("you-are-b'n'b). I ve got the dated files to prove it. Thats nearly identical spelling except with a u instead of ai. Unfortunately the name had been taken by a smallsingle unit bed and breakfast out of san francisco. I'm curious to know whether theyve ever heard of it (?) Then again maybe its best I just forget about it. I'm a tad executivephobic .

Vor Monat
Matt McKeever
Matt McKeever

Wow. That was an amazing video. The best video on business I have ever heard. I will be relistening on a loop. Thank you for this amazing content!

Vor Monat
That Can Don’t
That Can Don’t

Almost made it 51 minutes...

Vor Monat
razamagic
razamagic

Excellent, excellent, excellent! Than you Reid and Brian - the humility was lovely! Raza =)

Vor Monat
razamagic
razamagic

This idea of trying to learn things properly from less sources but good quality sources is one which resonated with me a lot! Thanks Brian! Raza =)

Vor Monat
Prashant Chauhan
Prashant Chauhan

Indians are always required

Vor Monat
Andrew Merkel
Andrew Merkel

Still a classic in 2021

Vor 2 Monate
l. S.
l. S.

It is much harder to start $ABNB than $FB. Brian Cheeky really worked hard. It is incredible what he went through. Learning curve is beyond reality. Mark Zacheburg copied facebook idea from two brothers, who trusted him. Than smarter people implemented FB. Invest in ABNB stock and hold it. It will make you rich. Brian Chesky, is money in the bank.😂✔️

Vor 2 Monate
TheRusschannel
TheRusschannel

He is so high on coke or adderall right now lol

Vor 2 Monate
Alan Ramirez
Alan Ramirez

You can’t help but admire Chesky’s leadership skills and audacity.

Vor 2 Monate
Aaron Moore
Aaron Moore

https://www.propublica.org/article/meet-the-customer-service-reps-for-disney-and-airbnb-who-have-to-pay-to-talk-to-you

Vor 2 Monate
Axana
Axana

21:32 ♥

Vor 2 Monate
Rill Music
Rill Music

what empty minded the host is

Vor 2 Monate
Akash Singh
Akash Singh

52:00

Vor 2 Monate
SE RIYANTO.
SE RIYANTO.

MARK 09:25

Vor 2 Monate
Mo0nMist
Mo0nMist

36:10 When using Facebook, you are the product. Because the customer is the businesses that are buying advertising.

Vor 2 Monate
S. Narendra Singh
S. Narendra Singh

I dont wanna tell that im unemployed so i tell thm that im entrepreneur 😄,,, nice line , and the story is so informative and motivated....

Vor 2 Monate
Cambodian River Pig
Cambodian River Pig

I discovered 2 things that most people haven't.

Vor 2 Monate
denver's own
denver's own

What’s that?

Vor 2 Monate
Cambodian River Pig
Cambodian River Pig

A lot of gems here.

Vor 2 Monate
Son Joseph
Son Joseph

This is my opinion, no offense to anyone. I freaking hate this asshole playing dirty games. Why selling pre IPO to other people who already have at least $100k to millions 2-3X less before IPO coming out. Then, people working 9-5 minimum jobs who were trying to get at least 50 shares got screwed over by WALL STREET, BANKERS, HEDGE FUNDS, etc...

Vor 2 Monate
Yathirajan BM
Yathirajan BM

What a story teller and what a story!

Vor 2 Monate
Sushanta Das
Sushanta Das

Hello, I am a co-founder of https://www.droyx.com we provide the best deal on the new car and the best value for the existing car. We are looking for a you-tuber. My contact number is 9051433099

Vor 2 Monate
Bour Young Li
Bour Young Li

Summary Many people believed its the “Worst idea that ever worked” Three clicks rule - Used to simplify the complexity of a problem Investment thesis: Document that recommends investments based on research of their potential for profit. Enemy of a start-up is everyone else’s life Best advice he has received: “It’s better to have 100 people love you, than a million customers that just sort of like you.” Focus on a 100 people to love your product/service so others will share the same feeling when it spreads To accomplish this, FOCUS ON THINGS THAT DON’T SCALE: Meet them and understand the problems that pop up (In this case not being able to upload a photo onto a computer) After gaining traction, THEN work on how to scale the business. Ramen profitable: Startup makes just enough money to pay for living expenses Once they had investment from Sequoia Capital, they transition from building a product to building a company that builds the product. Network effect: The more people that utilise the service, the more valuable it becomes Red tape: Excessive bureaucracy to rules and formalities 5 star review- What people expect. More than 5 is overachieve/over deliver what you offered. Airbnb - The website and application is a storefront for communication. What customers are buying is the experience of hospitality and the idea of belonging. Storyboard every moment of the experience and be responsible for both online and offline part of the product (They’re a online to offline business) Design is not how something looks but how something works - Steve Jobs Eg. of his - Made their office into looking like someone else’s home to feel comfortable and to express their core values. (Example of their core value - Notion of being passionate of giving and hospitality) Airbnb - This is not a job, not even a career but a calling, a passion. An old parable: 2 men laying bricks. One person says he’s building a wall while the other said he’s building a cathedral - Mentioned by Simon Sinek Airbnb isn’t building a website or an application, but a mission The companies that get disrupted the most are those that are disconnected with their end customer. Brian Chesky went to live in different homes for a year to embrace his product. His definition of culture: Shared way of doing things and separates them into weak and strong cultures. Strong culture: Everyone was passionate and on a mission with a set way certain things were done. (But not dogmatic) Along with a series of beliefs and a few governing ideas. Founders impose a way of doing things that people buy into. The most important cultural decision you make is the people you surround yourself with. Second most important is removing people that don’t fit in it. (In this case, hiring people) Core values council - 12 people that are experts in the value and the culture. Adviser group to the company. The culture had to be timeless and fundamental. Should not be changed under any technological conditions Control as few things as possible that create the biggest impact. The most important factor for scaling for him (other than picking the right co-founders): Hiring people and then management of the people hired Move from intuition to data informed. (Not that important in the beginning) Person to person interactions > Pre-product market fit data Thinking long-term. Having a plan, road-map, strategy A/B testing or User experience research methodology (Or split testing): Run an experiment with two variants A and B and see which is most effective Cohorting: Having a group of people with shared characteristics (Eg. Personality tests) For him, management was learnt through trial and error Mistake - Immediately appease people that complain. (Basically reward people that complain and people that don’t complain become disenfranchised then eventually leave the company) “Every six months is a totally different job” - Brian Chesky > “It’s a promotion every six months you keep your job”-Former CEO “It took me 4 years to learn how to paint like Raphael, it took me a lifetime to learn how to paint like a child” - Pablo Picasso For him, the best way to scale is: Curious Open-minded Welcoming Adventurous NOT a know-it-all Be shameless about getting feedback (Surround yourself with smarter and more experienced people) Stages for building the company Survival - Making sure it doesn’t collapse tomorrow Firefighting - Having resources but scrambling to make the best use of it (Capital, employees) Existential threats -Government relations and people copying you to make you obsolete (Like the Samwer Brothers) “You’re missionaries, they’re mercenaries. Most of the time missionaries win”- Paul Graham Brian Chesky’s mindset: My biggest revenge on you is I’m going to make you run this company long term. Ultimately won with a better community and a better product (latter was advice from Mark Zuckerburg) For government relations - Kill them with kindness, sure them you want to be partners “It’s hard to hate somebody up close.” So he met with people that ‘hated’ him so they at least understood him and at the very least ‘hated him less’. “Starting a business is like jumping off a cliff and landing on an airplane on the way down” - Reid Hoffman Biggest thing for Brian Chesky - “Biggest thing that I had to learn was learn” You can’t learn everything about a topic. Learn about the definitive source of the topic High output management (Also recommended by Tobe Lutke the CEO of shopify) Most people will help you if you ask the question. Biggest reason people won’t help you is because they don’t get asked. He was there when the terrorist attack happened in Paris The feeling of that physical safety was a similar feeling when starting up the first 4 years of AirBnB...although for different concerns Humbling realisation at the moment is the magnitude of his responsibility Picking co-founders Better than you or at least equal Deeply trust and like Ideally have a long history with them Complimentary skills > Overlapping skills Best way of becoming an entrepreneur Just start and create things for people Don’t learn how to start JUST START. (Be slightly impulsive) “You have to be passionate about the things you do because there will be days that’ll be so hard, it’s easy to stop believing in it” - Steve Jobs Leaders are people other people would follow. Reason being their conviction. Have a conviction it would work. It happens over time and through repetition of talking, thinking, working with other people on it and having real life experiences. Wasn’t much of losing conviction but having the wrong mental model of what to pursue. “What have you discovered that no one else has?” - Paul Graham Discovery happens when you solve a problem for yourself and it’s really cool if others knew about it Dumb venture capitalist trap: There’s no market for this. Invest in the founders and the product Eg. Brain Chesky’s discovery was that staying with people in their homes was deeply rewarding and saved money. Non - intuitive and not obvious. Foreshadow emerging markets rather than existing markets (Book: Blue ocean strategy) His difficulty at this moment: Shifting from a single product company to a dual product company If you don't have enough time watching the whole thing just speed it up.

Vor 2 Monate
Ryan G
Ryan G

Wow

Vor Monat
Mike Taubman
Mike Taubman

Wow, kudos and thank you for this awesome summary!

Vor 2 Monate
Buttons Play Music
Buttons Play Music

Does he talk about 'challenges of scale"? I skipped to spots all along and didn't hear it.

Vor 2 Monate
420BnB
420BnB

Hey Brian. I started 420BNB in your honor. See you soon

Vor 2 Monate
Fazan Khaliq
Fazan Khaliq

Ok whats the name of the book at 1:22:10

Vor 2 Monate
Kasyap Chakra
Kasyap Chakra

This was amazing storytelling, felt like I was right there building the company with him

Vor 2 Monate
Emmy Elijah
Emmy Elijah

Covid-19 had some very different plans to counter this idea...

Vor 2 Monate
Liam Wells
Liam Wells

wat a great opportunity......to short sell

Vor 2 Monate
Brian McAward
Brian McAward

This is absolutely fascinating

Vor 2 Monate
Sergio Nieto
Sergio Nieto

You are Picasso of design! I love all the Airbnb plus homes. They are all raw too! And everything about the platform is full of love! It’s the best! I love it all day. Thank you bud Mr. Brian Chesky Sir, thank you so much and I thank your parent for making you perfect! So smart intelligent. You can write for miles all day!

Vor 3 Monate
Angel Sanchez
Angel Sanchez

This was great. Learned SO much from this one video

Vor 3 Monate
Heather Munoz
Heather Munoz

Wow. #BrianChesky is a really bad, non-believable speaker. #Fail

Vor 3 Monate
Dropship CEO
Dropship CEO

@Heather Munoz LOL

Vor 24 Tage
Heather Munoz
Heather Munoz

@Dropship CEO You clearly didn't watch the video or else you wouldn't need more clarification. Anyone with more than two brain cells can see what an ignorant idiot Brian is, but keep playing dumb - you do an excellent job at it. 😉

Vor Monat
Dropship CEO
Dropship CEO

Wow, #HeatherMunoz is a really rude, non-explaining commenter. #Fail

Vor Monat
Heather Munoz
Heather Munoz

@Angel Sanchez Watch the video. I don't need to explain observation.

Vor 3 Monate
Angel Sanchez
Angel Sanchez

explain

Vor 3 Monate
Tavar Corrodus
Tavar Corrodus

Great company but I think wanting every employee to be an host is an unrealistic criteria personally.

Vor 3 Monate
Tavar Corrodus
Tavar Corrodus

@taxofonas make sense! thanks for the explanation

Vor 23 Tage
taxofonas
taxofonas

"Be a host" is a metaphor for values it represents (hospitality and openness). They don't literally ask everyone to be a host [that would be unreasonable, although I am sure Brian would appreciate that :)]. If you go to AirBnb careers website it explains it as: "Be a host: we're caring, open, and encouraging to everyone we work with".

Vor 23 Tage
Innouvo: Venture Studio
Innouvo: Venture Studio

"Ramen profitability" liked that term.

Vor 3 Monate
Martin Kolm
Martin Kolm

"Design is as sth works",what a level up for designers.There is still a difference between designers and engineers.Designers do not invent,they decorate.

Vor 4 Monate
Maximus Collin
Maximus Collin

A lot of respect to this man! Their story is worth reading, eating cereals just to survive. The struggle they went through is a great foundation to persevere as a start-up. :)

Vor 4 Monate
zoneout0
zoneout0

not an accident he was able survive & he’s now worth billions & his company is now worth 100 billion. Still has a punch able face.

Vor 2 Monate
Eric Ulric
Eric Ulric

Damn, he really is a good storyteller. He doesn't even need to ever program/code, he's a literal computer. His processing speed and output is vanward. I suspect he has an eidetic memory. The tale of these Samwer brothers is interesting.

Vor 4 Monate
s o
s o

Christians and Muslim are identical. Both beliefs are grounded in nonsense and each group is attempting to impose that nonsense on others. Republicans are worse than Al Qaeda.

Vor 4 Monate
Furlock Furli
Furlock Furli

Well, you use everything, but you are not responsible of anything. This made you reach and rich, destroyed entire hotel and hostel infrastructures, and as you are never responsible for anything, you even forgot to be responsible for yourself. Bye parasite.

Vor 5 Monate
Hanson
Hanson

what laptop in 2015 had such slim bezels as the one on the left?

Vor 5 Monate

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